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Edward Sheldon, CFA

Based in London, Edward is a CFA-qualified investment analyst/writer who has clients all over the world. Before launching his own investment writing business in 2017, he spent 15 years working in private wealth management and institutional asset management. Edward takes an active approach to investing, managing his own individual stock portfolio. He likes to invest in high-quality companies that are poised to benefit from powerful long-term trends, and capable of generating market-beating returns. You can find more of his views, along with his portfolio holdings, at topshelfinvestments.substack.com

Recent Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing For Beginners

Why it’s hard to build wealth with a Cash ISA (and some other options to explore)

| Edward Sheldon, CFA

Britons continue to direct money towards Cash ISAs. History shows that this isn't the best way to build wealth over…

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Young Caucasian man making doubtful face at camera
Investing Articles

Here are the official 2024 returns for the FTSE 100 and FTSE 250 (including dividends)

| Edward Sheldon, CFA

The Footsie did quite well in 2024, returning almost 10%. But the mid-cap FTSE 250 index generated lower returns, hurt…

Read more »

Santa Clara offices of NVIDIA
US Stock

Prediction: AI stocks will outperform again in 2025 and Nvidia will hit $200

| Edward Sheldon, CFA

Over the last two years, Nvidia stock has soared on the back of AI. Ed Sheldon believes the stock, and…

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UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

3 FTSE 100 stocks that could be takeover targets in 2025

| Edward Sheldon, CFA

Edward Sheldon believes these three FTSE businesses could be of interest to larger companies in their respective industries.

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Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Dividend Shares

Why is FTSE 100 stock Unilever tanking?

| Edward Sheldon, CFA

Since 9 September, FTSE 100 stock Unilever’s fallen more than 10%. Here, Edward Sheldon looks at what’s driving the share…

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Smiling young man sitting in cafe and checking messages, with his laptop in front of him.
Micro-Cap Shares

At 3.3p, could penny stock GSTechnologies generate huge gains for investors?

| Edward Sheldon, CFA

Penny stock GSTechnologies is absolutely on fire at the moment. Could it be worth considering as a high-risk/high-reward investment?

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Growth Shares

Quantum computing stocks like Rigetti and IonQ are on fire. Should I buy some for my Stocks and Shares ISA?

| Edward Sheldon, CFA

Quantum computing stocks are very hot right now. Could some exposure turbocharge Edward Sheldon’s Stocks and Shares ISA in 2025?

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

Can the FTSE 100 index hit 10,000 in 2025?

| Edward Sheldon, CFA

The FTSE 100 hit an all-time high of 8,475 in the first half of 2024. Could the British stock market…

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Thoughtful man using his phone while riding on a train and looking through the window
Dividend Shares

3 simple passive income investment ideas to consider for 2025

| Edward Sheldon, CFA

It’s never been easier to generate passive income from the stock market. Here are three straightforward investment strategies to consider…

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Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Growth Shares

2 exceptional growth funds that beat Scottish Mortgage shares in 2024

| Edward Sheldon, CFA

Scottish Mortgage shares generated double-digit returns for investors in 2024. But these two growth-focused investment funds did much better.

Read more »

Front view of aircraft in flight.
Value Shares

Are IAG shares the next Rolls-Royce?

| Edward Sheldon, CFA

Rolls-Royce shares have generated enormous returns for investors over the last two years. Could British Airways owner IAG be the…

Read more »

Road 2025 to 2032 new year direction concept
Dividend Shares

3 UK dividend growth shares to consider in 2025 for rising passive income

| Edward Sheldon, CFA

Picking the right dividend shares can potentially generate a rock-solid income stream that continually gets larger over time.

Read more »

The flag of the United States of America flying in front of the Capitol building
US Stock

Is it too late to consider buying the stock market’s ‘Magnificent 7’ for an ISA or SIPP?

| Edward Sheldon, CFA

These seven growth shares have been the stars of the stock market in recent years. Can they continue to deliver…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing For Beginners

How to try and turn a small ISA into £200k, starting in 2025

| Edward Sheldon, CFA

Edward Sheldon highlights a simple three-step savings and investment plan that could help investors grow their ISA balances significantly.

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

I asked ChatGPT for the best UK stocks for me to buy for 2025. Here are 5 names it gave me

| Edward Sheldon, CFA

Edward Sheldon turned to artificial intelligence in his quest to find the best UK stocks for him to buy for…

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Road 2025 to 2032 new year direction concept
Investing Articles

2 unstoppable UK growth stocks to consider buying and holding until 2030

| Edward Sheldon, CFA

These two UK growth stocks have delivered enormous returns for investors in the past. And Edward Sheldon sees further gains…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing Articles

Can these 2 red-hot FTSE stocks smash the market again in 2025?

| Edward Sheldon, CFA

These stocks have delivered four or more times the return from the FTSE 100 index in 2024. Can they continue…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Investing For Beginners

3 top investment ideas to consider for a Stocks and Shares ISA or SIPP in 2025

| Edward Sheldon, CFA

Looking for ideas for a tax-efficient investment account such as a SIPP? Here are three brilliant long-term strategies to consider.

Read more »

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Retirement Articles

After a 20% gain in 2024, here’s how I’ll be investing my Stocks and Shares ISA and SIPP in 2025

| Edward Sheldon, CFA

Edward Sheldon is saving for retirement in a Stocks and Shares ISA and pension. Here’s how he’ll be investing in…

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The flag of the United States of America flying in front of the Capitol building
Investing Articles

3 top S&P 500 growth shares to consider buying for a Stocks and Shares ISA in 2025

| Edward Sheldon, CFA

Edward Sheldon has picked out three S&P 500 stocks that he believes will provide attractive returns for investors in the…

Read more »

Finger pressing a car ignition button with the text 2025 start.
Growth Shares

Can the red hot Scottish Mortgage share price smash the FTSE 100 again in 2025?

| Edward Sheldon, CFA

The Scottish Mortgage share price moved substantially higher in 2024. Edward Sheldon expects further gains next year and in the…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Value Shares

Can Lloyds shares double investors’ money in 2025?

| Edward Sheldon, CFA

Lloyds shares look dirt cheap today. But are they cheap enough to be able to double in price in 2025?…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Value Shares

These FTSE 100 stocks tanked in 2024. Can they rebound in 2025?

| Edward Sheldon, CFA

Edward Sheldon highlights three of the FTSE 100’s worst performers in 2024. Do they have the potential for a huge…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

How to invest £20,000 in 2025 to generate safe passive income

| Edward Sheldon, CFA

It’s easy to generate passive income from the stock market today. Here’s how Edward Sheldon thinks investors should build an…

Read more »

Pink 3D image of the numbers '2025' growing in size
Investing Articles

3 of the best British shares to consider buying for 2025

| Edward Sheldon, CFA

Looking for UK shares to think about buying next year? These three stocks have all been brilliant long-term investments but…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing For Beginners

If a savvy investor puts £700 a month into an ISA, here’s what they could have by 2030

| Edward Sheldon, CFA

With regular ISA contributions and a sound investment strategy, one can potentially build up a lot of money over the…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Micro-Cap Shares

3 high-risk/high-reward penny stocks to consider buying for 2025

| Edward Sheldon, CFA

These three penny stocks are risky. But Edward Sheldon believes they have the potential to be excellent long-term investments.

Read more »

Young Asian woman with head in hands at her desk
Growth Shares

Are these areas of the stock market in a bubble as we approach 2025?

| Edward Sheldon, CFA

Certain areas of the stock market have felt a little frothy in recent weeks. And Edward Sheldon believes that investors…

Read more »

A black male doctor chats to a senior patient on the hospital ward ,with a young female nurse wearing a hijab attending to a dressing
Value Shares

An insider at this FTSE 100 company just bought £700k worth of stock

| Edward Sheldon, CFA

This FTSE 100 healthcare stock just saw some notable insider buying. And Edward Sheldon sees this activity as a bullish…

Read more »

Road 2025 to 2032 new year direction concept
Investing For Beginners

3 top Vanguard ETFs to consider for an ISA or SIPP in 2025

| Edward Sheldon, CFA

Looking for core holdings for an investment account or SIPP? These Vanguard ETFs could be worth considering, says Edward Sheldon.

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
US Stock

This S&P 500 stock could rise 57% in 2025, according to Goldman Sachs

| Edward Sheldon, CFA

Shares in this well-known S&P 500 tech company can currently be snapped up for $61. Analysts at Goldman Sachs reckon…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

3 FTSE 100 predictions for 2025

| Edward Sheldon, CFA

Edward Sheldon's been thinking about the outlook for the FTSE 100 index (INDEXFTSE:UKX) in 2025. Here are some of his…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Growth Shares

1 UK stock I massively regret not buying in 2024 (and it’s not Rolls-Royce)

| Edward Sheldon, CFA

If Edward Sheldon had invested in this under-the-radar UK stock at the start of 2024, he could have roughly tripled…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing For Beginners

If an investor puts £750 a month in a Stocks and Shares ISA, here’s what they could have in 10 years

| Edward Sheldon, CFA

Edward Sheldon looks at how Stocks and Shares ISAs can help build wealth and also highlights some investment strategies to…

Read more »

Road 2025 to 2032 new year direction concept
Dividend Shares

Why the 2025 dividend forecast for Lloyds shares doesn’t tempt me

| Edward Sheldon, CFA

Lloyds' shares offer a yield of over 6% today. But Edward Sheldon believes other UK stocks will deliver higher overall…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

This is 1 of the hottest themes in the stock market right now and it’s generating huge gains for investors

| Edward Sheldon, CFA

This area of the stock market's absolutely on fire at the moment. And Edward Sheldon believes the momentum could continue…

Read more »

Young Asian woman with head in hands at her desk
Dividend Shares

Warning: hedge funds expect this FTSE dividend stock to tank

| Edward Sheldon, CFA

This FTSE dividend stock's down 54% over the last five years. And institutional investors expect its share price to continue…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Should investors follow Warren Buffett and invest in this well known pizza company?

| Edward Sheldon, CFA

Warren Buffett’s investment company just put over half a billion dollars into Domino’s Pizza. Should UK investors grab some shares…

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Businessman using pen drawing line for increasing arrow from 2024 to 2025
Growth Shares

The second phase of AI’s started. I expect these UK shares to benefit

| Edward Sheldon, CFA

Edward Sheldon believes these UK shares could do well as artificial intelligence solutions are introduced within the corporate world.

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Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.
Growth Shares

Here are the FTSE 100’s best performers over the last 5 years

| Edward Sheldon, CFA

Since 2019, some FTSE 100 shares have risen spectacularly. Here’s a look at the best performers in the index over…

Read more »