The Motley Fool

Which Motley Fool Service Is Right For Me?

So you’re interested in new share ideas and thinking about signing up for one of our investing services. But you’re probably asking yourself, is Motley Fool worth it? While we can’t answer that question for you, we can explain how we approach investing and review what Motley Fool UK provides you with when you become a member of one of our premium investing services.

Our mission at The Motley Fool is: To Make the World Smarter, Happier, and Richer.

At our core, we’re long-term investors. Our US website has been around since 1993 and our UK site since 1997. 

We believe in buying the very best businesses we can find and those that are firmly focused on the future.

We try to ignore short-term market movements and concentrate on what the actual business is doing rather than focus on its share price.

To do this, we offer a range of premium investing services to match the needs of a broad range of temperaments and timelines, interests and investing attitudes.

Each service we offer has a fixed annual fee and some of our services have a 30-day money-back guarantee so you can take a proper look at what they offer. If you don’t like what you see, you can get your full subscription back. 

Net worth

As a rough guide, if you have less than £25,000 in investable assets, then we think either Motley Fool Share Advisor or Motley Fool Hidden Winners are likely to be a better fit for you. 

If you’re considering joining The Ownership Portfolio UK or Blast Off UK, we’d suggest you start with at least £25,000 of investable assets, in order to get the most out of your membership.


Are you a risk-taker, or does the thought of losing money turn your stomach? 

We have services designed for different risk tolerances. Bear in mind, though, that investing in the stock market is never risk-free.

Here’s a review of what each Motley Fool UK service aims to do:

Motley Fool Share Advisor

Our flagship share-tipping service offers two recommendations each month, one of which is growth-orientated while the other is income-orientated.

You’ll also receive the team’s monthly selection of ‘Best Buys Now’ stocks, plus a handful of ‘Starter Stocks’, and tons of other great investing information.

We track each recommendation so you can see how well it has performed and we’ll also tell you if we think it’s time to sell and reinvest your money elsewhere.

We’d say that this service is ideal for those just starting to invest or for those who want a wide range of regular new ideas from every corner of the stock market.

Share Advisor covers mid-size and large companies, typically valued at £500m+. It focuses mainly on UK companies but also recommends a selection of US companies that we think can help investors achieve a better diversified portfolio.

£149 per year  Try now!

Motley Fool Hidden Winners

Enjoy one high-conviction small-cap share recommendation every month, plus up-to-date coverage for every single active Hidden Winners recommendation.

You’ll also have access to the ‘Hidden Winners Universe’, which includes all current buy recommendations, watch-list stocks, plus the small-cap shares our team believes you should avoid.

Hidden Winners concentrates on smaller UK companies, typically valued between £20m and £500m. The shares recommended are likely to be more volatile than those covered in Share Advisor but should have greater growth prospects.

£199 per year  Try now!

The Ownership Portfolio UK

The Ownership Portfolio UK looks for the highest-quality stakeholder-friendly companies.

We believe that stellar growth businesses run by owners who have financial wealth tied into their reputations and treat their employees, customers, and shareholders like owners, have the potential to be among the best long-term performers in the stock market.

This service covers a mixture of both US and UK companies with a number of new recommendations made every quarter.

£599 per year The Ownership Portfolio is currently closed to new members.

Blast Off UK

Blast Off UK is Motley Fool UK’s most exclusive ‘Maximum Potential Upside’ investing service.

With Blast Off UK, we focus one of the core tenets of Motley Fool co-founder David Gardner’s growth investing philosophy: focus on your winners, not your losers.

So here we embrace volatility and patience, understanding that truly worthwhile returns often unfold over multiple years.

This service includes a number of US-listed stocks already, with more added every quarter. 

Aiming to do more than simply ‘beat the market’, Blast Off UK passes on those ‘household name’ US stocks and instead looks for those that fit David Gardner’s very specific ‘Moonshot’ strategy.

Blast Off UK is intended to help you choose US shares for the most aggressive 10-25% of your portfolio.

£999 per year Blast Off UK is currently closed to new members.

We hope those reviews of The Motley Fool UK services are helpful. Please note that all of our services are online only, and we do not send out printed copies of our recommendations. However, all the webpages can be printed out very easily if you want to digest our analysis at a more leisurely pace.

How these services compare:

Feature Share Advisor Hidden Winners Ownership
Portfolio UK
Blast Off UK
Carefully Researched Recommendations 2 per month
(fixed schedule)
At least 1 per month
(fixed schedule)
24 current picks,
others added quarterly
15 current picks,
5 added every quarter
Ongoing Coverage for all Recommendations Tick
Clear Buy/Hold/Sell Advice
Recommends Growth and Income Stocks
Focuses on Growth Stocks
Invests in UK Stocks
Invests in US stocks
Recommends Small-Cap Shares
Higher Volatility Picks
Follows a Specialist Investment Strategy
  Try Share Advisor Try Hidden Winners Currently

Finally, don’t forget that most Motley Fool products come with a 30‑Day Subscription Refund Guarantee

If you’re relatively new to investing and still unsure of where to start after reading this page then we’d suggest looking at Share Advisor first of all.

And if you’re still not sure which is right for you, fear not! Our Share Advisor and Hidden Winners services come with a 30-day subscription refund guarantee as standard.

That means that if you join one of these Motley Fool UK services you can review it yourself to see if it’s what you’re looking for. If it isn’t, just cancel within the first 30 days and we’ll refund your subscription fee in full with no quibbling.

We want you to be a member of the investing service that’s right for you.

Happy investing!

Team Fool UK


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Is Motley Fool worth it for 2021?

We think our investing services offer excellent value for money but ultimately that’s something everyone has to judge for themselves.

Some of our services come with a full 30-day money-back guarantee so you have plenty of time to see the full range of what they offer before deciding whether it’s right for you.

Is The Motley Fool legit?

The Motley Fool was launched in the US in 1993 and Motley Fool UK has been around since 1997. So we now have nearly three decades of experience in helping long-term investors. Many of our analysts can be seen providing investing commentary in the financial press and on financial news channels.

As well as the US and UK, we also have operations in Germany, Canada, Japan, and Australia and we have hundreds of thousands of paying subscribers for our online newsletters.

Is The Motley Fool a pump and dump?

At The Motley Fool, we believe in treating every pound as an investment in the future you want to create. We believe that investing in great businesses, for the long term, is the most effective path to wealth. And we believe in keeping score and being transparent in our investment performance.