5 FTSE 100 shares I’d buy now to capitalise on the stock market recovery

These five FTSE 100 shares could deliver high returns in the long run as a stock market recovery takes hold following the 2020 market crash.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The track record of the FTSE 100 suggests a stock market recovery is likely to take place over the coming years.

Certainly, the lead index is now trading significantly higher than it was a number of months ago, due to the recent market rally. However, many of its members have outlooks that suggest they offer capital growth potential over the long run.

With that in mind, here are five FTSE 100 stocks that appear to offer scope for impressive returns in the coming years. Buying them now could prove to be a profitable move.

Online growth opportunities in a stock market recovery

FTSE 100 shares with online exposure could benefit the most from a stock market recovery. Consumers are increasingly switching their attention away from physical stores, and are instead buying a wider range of products online.

As such, retailers such as Next and Sainsbury’s could prove to be sound buys for the long term. They have invested heavily in their online presence in the past few years. They’ve also reported strong sales growth in recent months.

Although weak consumer confidence could hold back their short-term performances, strategies seeking to expand online may prove to be very profitable in the long run.

Consumer goods growth prospects versus the FTSE 100

Other UK shares such as consumer goods businesses Unilever and Reckitt Benckiser could perform well in a stock market recovery. They have enviable positions in emerging markets such as China, where GDP growth has been ahead of many major economies across Europe and North America.

Unilever and Reckitt Benckiser also have a broad range of strong brands. This means they’ve dominant market positions that could lead to greater margins and higher profitability in the long run.

Although there are cheaper shares available elsewhere in the FTSE 100, their growth potential may mean they’re worthy of premium valuations in the coming years.

A turnaround opportunity among UK shares

Imperial Brands may deliver improving share price performance in a stock market recovery. The tobacco company has struggled in recent years due to poor performance in new product categories, such as e-cigarettes, where rivals have been able to gain ground.

However, it has a new management team, a solid balance sheet and offers recovery potential as a result of its price-to-earnings (P/E) ratio of just 6.

Clearly, Imperial Brands and other FTSE 100 shares could face challenges over the coming months. Lockdown could persist in the UK and elsewhere, which may disrupt operations. However, the past performance of the stock market shows it’s always reached new record highs following its declines.

Investors who’ve bought a diverse range of companies while other investors are fearful, and held them for the long term, have generally profited from the stock market’s recovery potential.

Peter Stephens owns shares in Reckitt Benckiser, Unilever and Imperial Brands. The Motley Fool UK owns shares of Next. The Motley Fool UK has recommended Imperial Brands and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Dividend Shares

More oil wobbles as the BP share price dives 7% in a day!

The BP share price has been wildly volatile in 2026, bouncing around with each new move in the US-Iran war.…

Read more »

British bank notes and coins
Investing Articles

Meet the 9.6%-yielding income share that could keep growing its payout!

This income share yields close to 10% -- and has grown its dividend per share year after year for well…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

When will Barclays shares hit £10?

Barclays shares were close to £1 not so long ago, but could they do the unthinkable and make it to…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

easyJet shares have bounced back before. On a P/E ratio of 6, could they do it again?

Our writer thinks easyJet shares could turn out to be a terrific bargain from a long-term perspective. So is he…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

Could National Grid shares offer me a dividend that won’t be hurt by inflation?

National Grid aims to inflation-proof its dividend per share with a policy of annual rises that match inflation. Is our…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Here’s what happened to £1,000 invested in the past 2 stock market crashes

History may not repeat itself, but our writer reckons there are lessons to be learned from what recent stock market…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

Here’s how the HSBC share price reached an all-time high… and what might be next

HSBC’s record share price reflects a strong rebound in profits and investor confidence, but future gains may be bumpier from…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Investors tempted by beaten-down Diageo shares should mark 6 May on their calendars now

Diageo is a top British blue-chip but its shares have come under fire in recent years. Harvey Jones hopes investors…

Read more »