The N Brown (BWNG) share price is crashing: should I buy now?

The N Brown (BWNG) share price is falling on news of new legal woes. But this Fool reckons this online retailer could be a decent buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in online fashion retailer N Brown Group (LSE: BWNG) are crashing today after the company warned of new legal problems. The BWNG share price has now fallen by almost 20% over the last month, although the stock is still up by 58% over the last year.

I’ve been keeping an eye on this stock as a potential value buy, but I’m concerned by today’s news. In this piece I’ll look at the risks and rewards on offer and explain why I can still see some attractions in this business.

New legal worries

N Brown is currently involved in a legal case with German insurer Allianz over historic sales of PPI insurance. The company offered PPI to its credit customers until 2014.

The case with Allianz is complex and the company says it isn’t able to estimate the likely costs it will face. However, Allianz is now expanding the scope of its claim against N Brown.

The insurer believes that if it’s successful, the new element of the claim alone could be worth up to £36m. That’s equivalent to last year’s operating profit for the whole business.

In addition to this, N Brown faces potential liabilities from the existing part of the claim. Added together, my view is that the risks posed by this legal action could keep the BWNG share price under pressure for some time yet.

A bargain share?

Although this legal case is a concern, N Brown shares already trade on a low price-to-earnings ratio of eight. I reckon the current share price factors in some bad news already. If the group’s ongoing turnaround is successful, then I can see some value in the stock at current levels.

The company has refocused its portfolio on core brands such as JD Williams and Simply Be. CEO Steve Johnson has also launched a new Home Essentials brand, which has helped lift the mix of homewares sold from 29% to 41% last year. I think this could be a profitable area of growth.

A £100m fundraising in 2020 also allowed the company to repay most of its debt, leaving the business with a much stronger balance sheet.

BWNG share price: insider buying

I can see another reason to be optimistic, too. The Alliance family, who founded N Brown, still owns more than 50% of the company’s shares. Recently, the family has been buying more shares.

This suggests to me that they’re confident in the company’s turnaround plan and expect better times ahead.

That’s my view too. Although I’m uncomfortable with the company’s legal liabilities, I’m sure these will be resolved in time. I don’t expect them to be unmanageable. At current levels, N Brown shares are priced at book value — unusually cheap for a retailer.

Buying the shares would give me part-ownership of an online retailer with sales of over £700m and a profitable consumer finance operation. 

If CEO Steve Johnson can update the company’s brands and return them to growth, I think the BWNG share price should be much higher in a couple of years’ time. Although this situation isn’t without risk, I see N Brown shares as a speculative buy for me today.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Could Rolls-Royce shares double again in 2026?

Rolls-Royce shares are developing a curious habit of doubling in value inside a year. Could they pull it off once…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Could Greggs shares outperform Nvidia in the coming 5 years?

Comparing the performance of Greggs shares and Nvidia stock in recent years is night and day. But what might happen…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

2 insanely cheap shares to consider buying today

Harvey Jones loves going shopping for cheap shares and picks out two FTSE 100 stocks that are potentially undervalued despite…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Retire early? I’ve just bought 2 new ‘moonshot’ growth stocks for my ISA

These growth stocks are extremely risky investments. However, taking a five-year view, Edward Sheldon sees enormous potential.

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much should a 40-year old put into an empty SIPP to aim for a million by 60?

Over the next 20 years, someone could turn a SIPP with nothing in it today into a seven-figure retirement pot.…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

The 1 question everybody holding Rolls-Royce shares should ask themselves today

Every FTSE 100 investor is wondering where the Rolls-Royce share price goes next. But Harvey Jones highlights a different question…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Match the State Pension through buying dividend shares? Here’s what that might cost

If the State Pension seems like it might not go far enough, some forward planning today could potentially help ease…

Read more »

Investing Articles

Check out the worrying Tesco share price forecast

Harvey Jones questions whether the Tesco share price can push higher from here. A quick look at broker predictions only…

Read more »