I’ve just bought this excellent S&P 500 stock for my ISA

Our writer thinks Salesforce (NYSE:CRM) could be a big S&P 500 winner as it doubles down on the artificial intelligence revolution.

| More on:
The flag of the United States of America flying in front of the Capitol building

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

The S&P 500 has roared back since the early April sell-off. In fact, the 20% bounce-back means the benchmark index is now in positive territory for the year (+1.7%). This seemed unlikely not long ago.

One downside of this, though, is that many US tech shares look very pricey again. Palantir‘s price-to-sales ratio, for example, is an eye-watering 111!

However, down 22% in 2025, I think Salesforce (NYSE: CRM) stock offers growth at a reasonable price. So I recently added it to my Stocks and Shares ISA.

If it’s opportunity in artificial intelligence (AI) pays off over the next decade, the stock could generate very solid returns.

Software giant

Salesforce is a cloud-based software company best known for helping businesses manage their relationships with customers. It has 11 distinct clouds (sales, marketing, analytics, etc).

For example, a business might use just Sales Cloud to manage leads and pipelines. Large enterprises may end up with five or more clouds integrated across their teams. PepsiCo uses all 11 of them!

Between FY2019 and FY2024, Salesforce grew its revenue from $13.3bn to $34.9bn, at a compound annual growth rate of approximately 21%. Along the way, the firm has been improving profitability, especially on a free cash flow basis. 

However, top-line growth has noticeably slowed over the past couple of years. In FY2025, which ended in January, revenue grew 8.7% to $37.9bn. This year (FY2026), sales are expected to increase by a similar amount, to about $41.2bn. 

Consequently, the share price has underperformed the S&P 500 over the past five years. It’s up just 39% while the index has nearly doubled.  

Enter AI agents

Arguably then, the firm needs a catalyst to kickstart growth. And AI agents could provide just that over the next decade. 

AI agents can autonomously handle tasks across customer service, sales, and marketing, with little or no human prompts. Think: ‘Book the meeting’, ’email the client’, ‘close the deal’.

These automated tasks are boosting productivity for clients and opening up a huge digital labour opportunity for Salesforce. Its recently launched Agentforce solution enables users to build and deploy autonomous AI agents.

In fiscal Q1, it already had over 8,000 Agentforce deals in place, with half of those paid for. Some early adopters include PepsiCo, Finnair, and Volkswagen

Source: Salesforce

AI agents need accurate data, otherwise you’ll just end up with dumb chatbots pretending to be helpful. Through its Data Cloud, which helps customers unify their data from diverse sources, Salesforce has the customer-specific data to make AI agents work. And a vast global base of customers to sell them to. 

In Q1, Data Cloud and AI combined had already reached annual recurring revenue of more than $1bn, making these the fastest-growing products in the firm’s history. 

Salesforce also soon plans to bring AI agents to drive efficiency in the public sector, which is a huge long-term opportunity.

Happy addition

One near-term risk here is a global recession, which could hurt customer adoption of Salesforce’s various clouds. Competition in AI agents from Microsoft and ServiceNow is also fierce.

However, looking out across the next decade, I think Agentforce has tremendous growth potential. With Salesforce stock trading at a reasonable 23 times forward earnings, I was happy to snap it up for my ISA.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Ben McPoland has positions in Salesforce. The Motley Fool UK has recommended Microsoft, Salesforce, and ServiceNow. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 simple strategies that can help drive success in the stock market on a small budget

Christopher Ruane runs through a trio of strategic moves he reckons can help an investor as they aim to build…

Read more »

British union jack flag and Parliament house at city of Westminster in the background
Investing Articles

2 growth stocks backed by this British fund that’s soared 77.8% in just 3 years!

Our writer likes the look of this under-the-radar fund, especially with a pair of exciting growth stocks near the top…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

Is there value in Baltic Classifieds — a soaring growth stock that brokers are buying?

Baltic Classifieds has surged after broker upgrades. Mark Hartley asks whether this FTSE 250 stock is really worth buying now.

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

£20k in an ISA? Here’s how it could be used to target £423 of passive income each month

Earning money from dividends in an ISA is one way to set up passive income streams. Our writer explains how…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Which is better: £100,000 or a second income of £5,481 per year?

Dividend stocks and government bonds are both worthy ways of earning a second income. But which is a better choice…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

With interest rates falling, dividend stocks could be the key to passive income between now and 2030

In the years ahead, dividend stocks are likely to offer far more potential for passive income than savings accounts, says…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

After a 15% decline, should I move on from this FTSE 100 stock?

An investment in a FTSE 100 restructuring situation isn’t going the way our author had anticipated. Should he sit tight,…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Investing Articles

If a 30-year-old puts £500 a month into a Stocks and Shares ISA, they could have £2.3m at retirement!

Starting early, picking wisely and investing £500 a month from age 30 might just lead to a multi-million-pound Stocks and…

Read more »