Compare Our Top Picks for Stocks and Shares ISAs of 2025

Check out our featured stocks and shares ISAs for 2025 to find the find the right investment platform for you.

Stocks and Shares ISAs in the UK

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

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The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

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On this page, you’ll find out about how stocks and shares ISAs work, and some detailed information on a selection of available platforms. You’ll also learn details on the fees you might encounter and how you can start deciding which account is right for you.

Risk Warning: Investments involve various risks and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change. Click here to learn more.

Great for frequent investors or those who prefer funds

Hargreaves Lansdown Stocks and Shares ISA *

Hargreaves Lansdown Stocks and Shares ISA *
Apply Now On Hargreaves Lansdown’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Trading Commission

£5.95 – £11.95

Account Management Fee

From £0.00

  • Pros & Cons
  • Fees & Charges

Pros

  • Strong reputation and track record.
  • Uninvested cash earns interest.
  • Access to thousands of UK and international investments
  • Active investors enjoy reduced trading charges.
  • No inactivity or withdrawal fees.
  • Intuitive platform and mobile app.
  • Free access to investment research and market insights.

Cons

  • Standard dealing charges are higher than average.
  • Limited charting and technical tools.
  • Relatively high annual fees for fund, shares, and ETF holdings.
  • No support for fractional share trading.
  • Share dealing (online) – By default, HL charges £11.95 per trade. However, if you execute 10 or more trades in a single month, this rate drops to £8.95, or £5.95 if you execute 20 or more trades.
  • Share dealing (phone & post) – HL charges 1% of the trade value as a fee when trading via the phone or through postal dealing. There is a minimum £20 trading fee, but the maximum charge is £50 per trade.
  • Foreign exchange – When trading internationally, HL charges a foreign currency exchange fee depending on the size of the transaction. This fee is 1% for the first £5,000, 0.75% for the next £5,000, 0.5% for the next £10,000, and 0.25% for any amount over £20,000.
  • Fund charges – When holding investment funds in an account, HL charges an annual holding fee. The amount is based on the value of your investment. The first £250,000 incurs a 0.45% fee. If investments are worth between £250,000 and £1m, the fee decreases to 0.25%. If investments are worth between £1m and £2m, the fee decreases again to 0.1%. And any value beyond £2m incurs no fees.
  • Account charges – Beyond the previously mentioned Fund charges, investors also have to pay a 0.45% annual fee for all non-fund investments up to a maximum of £3.75 per month.
  • Deposit fee – None.
  • Withdrawal fee – None.

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Great for active investors and experienced traders who want lots of choice

IG Stocks and Shares ISA *

IG Stocks and Shares ISA *
Apply Now On IG’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Trading Commission

From £0.00

Account Management Fee

£24.00 per Quarter (See Custody fees)

  • Pros & Cons
  • Fees & Charges

Pros

  • FCA-regulated and trusted globally.
  • Low-cost trading for active users.
  • Earn interest on uninvested cash.
  • Huge choice of global investments (including UK, US, and emerging markets).
  • Professional-grade investment platform.
  • Excellent research and educational resources.
  • Real-time pricing and advanced trading tools.
  • Fast online account set up.

Cons

  • Cannot invest in mutual funds.
  • A custody fee must be paid for inactive buy-and-hold investors.
  • Platform complexity makes it unsuitable for beginners.
  • Inconsistent feedback regarding customer support.
  • Cannot automatically reinvest dividends received.
  • Research is focused more on technical analysis rather than fundamental.
  • Cash interest is only available to investors who place at least one trade per month.
  • Share dealing (online) – No commission unless using a multi-currency account and have opted to perform manual currency conversions instead of automatic. When manual conversions are enabled, there is a £3 commission fee for UK shares and a $0.03 per share commission fee (up to $15) for US stocks.
  • Share dealing (phone) – IG charges a fixed commission rate depending on the market a stock is listed. The commissions in 2025 are £40 for UK shares, £50 for US and EU shares, and A$50 for Australian stocks.
  • Foreign exchange – When trading internationally, IG charges a 0.7% foreign currency exchange fee that’s fixed regardless of the size of the transaction.
  • Custody fees – IG charges a flat quarterly custody fee for using its account, requiring a payment of £24 every three months. However, this custody fee is reduced to £0 if you execute three or more buy or sell trades in a quarter.
  • Deposit fee – None.
  • Withdrawal Fee – None.
  • Bank transfers – Free. However, if a bank transfer is less than £100 and you want it executed on the same day as the request (instead of up to 3 working days), there is a £15 fee.

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Good for long-term, cost-conscious investors who want lots of flexibility

Interactive Investor Stocks and Shares ISA *

Interactive Investor Stocks and Shares ISA *
Apply Now On Interactive Investor’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Trading Commission

From £3.99

Account Management Fee

From £4.99 (Depending on Subscription Plan)

  • Pros & Cons
  • Fees & Charges

Pros

  • Fixed monthly subscription fees.
  • Free monthly trades included depending on plan.
  • No fees on regular investing schemes.
  • Wide investment range across global markets.
  • Curated investment tools (Quick-Start Funds, Super 60 shortlist).
  • Regular investing tools to automate wealth-building.
  • Solid educational resources and expert insights.
  • User-friendly platform for managing portfolios.
  • Access IPOs and bond launches.
  • Hold and earn interest on foreign currencies.

Cons

  • Monthly fees can feel steep for small portfolios.
  • No fractional share trading.
  • Free trade credits expire every 31 days.
  • Large trades (greater than £25,000) can incur additional costs.
  • No AI-driven tools or robo-advice features.
  • Alerts and watchlist capabilities are pretty basic.

Subscription Plans

  • Investor Essentials (£4.99 per month) – This is the entry-level subscription for investors with less than £50,000. It allows for free regular investing where a small sum of capital is drip-fed into a selection of eligible investments at no cost. You can also include a Stocks and Shares ISA under this plan.
  • Investor (£11.99 per month) – In addition to the features of the Investor Essentials plan, the Investor plan removes the £50,000 limit, allows the addition of Junior ISAs, provides a free membership to two family or friend members, and grants one free trade per month.
  • Super Investor (£19.99 per month) – In addition to the features of the Investor plan, the Super Investor plan grants up to four free trades per month, as well as up to five free memberships to family and friends. It also provides discounts on international trading fees.

Additional Fees

  • Share dealing (online) – The standard trading fee for UK shares and funds, and US stocks is £3.99 across all subscription plans. For any other international investment, the trading fee is £9.99, or £5.99 when using the Super Investor plan.
  • Share dealing (phone) – II charges a flat £49 for trades executed over the phone. Note that free trade credits from subscriptions cannot be used for phone trades. Furthermore, buying or selling shares listed on exchanges in Sweden or Switzerland can only be executed over the phone.
  • Large transaction fees – When buying or selling UK shares with a trade value exceeding £100,000, there is an additional £40 fee. When buying or selling US shares with a trade value exceeding £100,000, there is a 0.04% fee. When buying or selling other international shares with a trade value exceeding £25,000, there is a 0.1% fee.
  • Dividend Reinvestment – £0.99 per automatic reinvestment.
  • Foreign exchange – When trading internationally, Interactive Investor will charge a foreign currency exchange fee unless you have sufficient funds of the required currency already in your account. The fee depends on the transaction size.
    • £0 to £24,999 – 1.5%
    • £25,000 to £49,999 – 1.25%
    • £50,000 to £99,999 – 1.0%
    • £100,000 to £599,999 – 0.5%
    • £600,000 or more – 0.25%
  • International investor fee – If you are no longer a UK resident, Interactive Investor will still allow you to keep an existing account. However, there is an additional £4 a month subscription fee required. However, as a non-UK tax resident, you cannot continue to contribute to a Stocks and Shares ISA.
  • Deposit fee – None.
  • Withdrawal fee – No fees for next-day withdrawals. A £15 fee for same-day withdrawals, which must be requested before 2pm.

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Robo-Investing Stocks and Shares ISA Platforms

Good for investors seeking a low-cost, fully managed solution

IG Smart Portfolios *

IG Smart Portfolios *
Apply Now On ‘s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Account Management Fee

0.50% – capped at a maximum of £250 per year.

  • Pros & Cons
  • Fees & Charges

Pros

  • Choice of five investment profiles, ranging from conservative to aggressive
  • BlackRock designed asset-allocation, using ETFs
  • Reputable broker and portfolio designer.
  • Low-cost portfolio management fees.
  • Portfolios built by experts at BlackRock.
  • Automatic rebalancing and diversification.
  • Compatible with SIPP and ISA tax wrappers.

Cons

  • £500 minimum initial investment
  • No ‘DIY’ option – you can’t invest directly in specific ETFs
  • IG’s platform can feel challenging to navigate, compared to offerings from ‘pure-play’ robo-brokers
  • No way to customise individual portfolio holdings.
  • Limited active control over investments.
  • No ESG or ethical investment filters are currently available.
  • Not suitable for short-term trading or DIY investors.
  • Unsuitable for investors with considerable wealth requiring personalised advice.
  • Management fee – Investors have to pay a 0.5% annual management fee, which is capped at £250 per year.
  • Fund costs – Since you are indirectly investing in funds and ETFs, the management fees of these funds also need to be paid, which have historically varied between 0.1% and 0.2% per year.
  • Transaction costs – All trades, such as buying and selling, are handled internally; therefore, investors do not need to pay any commission fees. However, this trading activity does introduce a transaction cost which averages around 0.09% per year.
  • Platform fee – None for IG Smart Portfolio clients. Non-Smart Portfolio accounts incur a flat quarterly fee of £24. This can be reduced to £0 by executing at least three buy or sell trades in a single month.
  • Foreign Exchange – If depositing non-GBP money into an IG Smart Portfolios account, the funds will be converted, and IG will charge a 0.7% conversion fee.
  • Deposit fee – None.
  • Withdrawal Fee – None.

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Great for investors who want a simple and affordable experience

InvestEngine Stocks and Shares ISA *

InvestEngine Stocks and Shares ISA *
Apply Now On InvestEngine’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Account Management Fee
  • 0.25% for the managed portfolio service.
  • No fee for the DIY service.
  • Pros & Cons
  • Fees & Charges
  • Sign-up Offer

Pros

  • No commission fees on trades.
  • Low 0.25% platform fees (0% for DIY accounts).
  • Vast selection of ETFs (800+).
  • Easy and automatic portfolio rebalancing.
  • Can invest in fractional shares.
  • Support for ISAs and SIPPs.
  • Mobile app and web platform access.
  • Good customer service with complimentary educational content.

Cons

  • £100 minimum investment to create a portfolio.
  • Can only invest in ETFs (no individual shares, trusts, bonds, gilts, or mutual funds).
  • No thematic portfolios (Ethical, ESG, etc.)
  • No advanced order types (limit orders, stop loss, etc.)
  • No direct phone call option for customer support.
  • No virtual portfolio or watchlist.
  • Platform fee – None.
  • Management fee – 0.25% for LifePlan Portfolios and Managed Portfolios. 0% for DIY portfolios.
  • Fund Costs – Since investors are buying ETFs, these instruments incur their own management fees that need to be paid. InvestEngine does not make any money off these fees, and the amount that needs to be paid depends on the ETFs owned in a portfolio. These fees start from 0.03% with the average Managed Portfolio fee sitting at around 0.13% per year. InvestEngine provides a complete list of ETFs and their fees.
  • Transaction costs – None.
  • Foreign exchange – None. All ETFs offered on InvestEngine’s platform are GBP-denominated. It does not offer any foreign currency support on its platform.
  • Deposit fee – None.
  • Withdrawal fee – None.

IMPORTANT NOTE: if you click on the links below to read the offer terms and conditions, make sure you return to this page and click on the Apply Now button to ensure the sign-up offers listed below get applied to your InvestEngine application.


SIGN-UP OFFER: open an InvestEngine account through The Motley Fool UK and you’ll get an investment bonus of between £10 & £50 when you sign up and deposit £100 (T&Cs apply)


ISA BONUS OFFER: top-up or transfer to InvestEngine by 6pm on 31/05/24 and receive a bonus of up to £2,500 (capital at risk, T&Cs apply)

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Great for investors who want more control over their investment funds

Moneybox Stocks and Shares ISA*

Moneybox Stocks and Shares ISA*
Apply Now On Moneybox Stocks and Shares ISA’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Account Management Fee
  • £1 per month – free for the first three months
  • Platform fee 0.45% (charged monthly)
  • Pros & Cons
  • Fees & Charges

Pros

  • Designed for beginners.
  • Earn interest on uninvested cash.
  • Round-up feature makes saving effortless.
  • Managed and DIY investing options.
  • Wide range of investment account types (GIA, ISA, LISA, SIPP).
  • Thematic investing options with ESG-managed portfolios.
  • Simple and intuitive interface.

Cons

  • Exclusively a mobile experience (no desktop web app).
  • Management fees are higher compared to other robo-advisor services.
  • Limited selection of investments for both stocks and ETFs.
  • No advanced charting or trading tools.
  • Subscription fee – To access the Moneybox investment features, investors will have to pay a monthly subscription fee of £1, charged at the end of each month. This Subscription fee does not need to be paid if the account is empty.
  • Platform fee – In addition to the subscription fee, investors need to pay an annual platform fee equal to 0.45% of the value of their investments. This is charged in instalments at the end of each month. Note that for pensions, this fee drops to 0.15% for balances over £100,000.
  • Fund costs – When investing in ETFs, there are additional fund management fees that need to be paid as specified by the ETFs themselves. Moneybox does not make any money off these fees, and the amount charged depends on the ETFs owned in a portfolio. Moneybox has provided a complete list of the funds it offers and their annual fund fees.
  • Transaction costs – None. Moneybox does not charge commissions on trades.
  • Foreign exchange – When buying or selling US stocks from the UK, Moneybox charges a 0.45% currency conversion fee.
  • Deposit fee – None.
  • Withdrawal fee – None. However, penalties can apply when withdrawing funds from a Lifetime ISA if certain eligibility criteria are not met.

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

For investors looking for a straightforward way to invest

Wealthify Stocks and Shares ISA *

Wealthify Stocks and Shares ISA *
Apply Now On Wealthify’s secure website
Risk Warning Investments are complex and involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s necessary for you to understand the nature of these risks. You should consider whether you understand how Stocks and Shares ISAs and Robo-Investing products work and whether you can afford to take the risk of losing money. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more

Account Management Fee

0.6%

  • Pros & Cons
  • Fees & Charges

Pros

  • Fully managed pre-built portfolios based on risk appetite.
  • Support for ethical ESG alternative portfolios.
  • Backed by Aviva, a reputable FTSE 100 company.
  • Simple and jargon-free platform.
  • Regular publishing of financial and educational content.
  • Fully automated investment platform.
  • Low cost relative to alternative platforms.

Cons

  • No DIY investing option or ability to pick individual stocks.
  • Customisation of portfolios is limited beyond risk profile and ethics.
  • Lack of detailed performance analytics and reporting.
  • Lack of transparency regarding foreign exchange exposure.
  • Management fee – A 0.6% of investment value annual fee that is deducted monthly. This fee drops to 0.3% for a Wealthify Personal Pension account for any value beyond £100,000.
  • Fund costs – Since investors are investing in a collection of funds, these incur their own set of fees that have to be paid. These fees can vary depending on the composition of each portfolio and have historically sat at around 0.16% for original plans and 0.7% for ethical plans.
  • Transaction costs – None. These are included as part of the Fund costs.
  • Foreign exchange – None. These are included as part of the Fund costs.
  • Withdrawal fee – None.
  • Deposit fee – None.
  • Transfer fee – None.
  • Account closure fee – None.

* This is an offer from one of our affiliate partners. For more information on why and how we work with partners, click here.

Risk Warning

Investments involve various risks, and you may get back less than you put in. Tax benefits depend on individual circumstances and tax rules, which could change.

The value of your investments can go down as well as up and you may not get back all the money you put in. All investments carry a varying degree of risk and it’s important you understand the nature of these risks. Remember that taxes can be complicated and the tax benefits of these products depends on your personal circumstances. Tax rules are subject to change. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Click here to learn more.

What Is a Stocks and Shares ISA?

A Stocks and Shares ISA (individual savings account) is a tax-efficient investment account that allows you to invest up to a set annual allowance without paying capital gains tax or tax on dividends. Unlike a Cash ISA, which is more like a savings account, a Stocks and Shares ISA gives you access to a wide range of investments, including individual shares, investment funds, bonds, and exchange-traded funds (ETFs).

This type of ISA is a popular choice for those looking to grow their wealth over the long term, as the tax-free benefits can significantly boost returns. The specific investments available depend on the platform you choose, making it important to select one that aligns with your financial goals.

How Does a Stocks and Shares ISA Work?

A Stocks and Shares ISA works similarly to a standard investment account, with the key difference being the tax advantages it offers. Investors can use their ISA allowance to purchase shares in listed companies, funds, or bonds, with any returns being protected from dividend tax and capital gains tax.

To be eligible, you must be a UK tax resident aged 18 or over. Various platforms offer Stocks and Shares ISAs, each catering to different types of investors. Some platforms provide full control over investment choices, while others offer pre-built portfolios for those who prefer a hands-off approach.

What makes a good Stocks and Shares ISA account?

There are several factors to consider when choosing the best Stocks and Shares ISA provider. The key elements that separate a great ISA account from a mediocre one include:

  • Low Fees – The lower the fees, the more of your money stays invested. Pay close attention to platform fees, trading fees, and fund custody charges.
  • Ease of Use – A user-friendly platform is essential, especially for beginners. If a provider’s website is difficult to navigate, chances are the account itself won’t be much easier.
  • Helpful Account Features – Tools such as stock screeners, investment research, and news updates can enhance the investing experience and help inform decisions.
  • Wide Investment Selection – A good ISA should provide access to a broad range of UK and international shares, funds, and ETFs to suit different investment strategies.

The importance of each of these factors will vary depending on your investment style, but finding a provider that balances all four is a good starting point.

When Can You Invest in a Stocks and Shares ISA?

ISA allowances operate on a use-it-or-lose-it basis—meaning if you don’t use your full allowance by midnight on 5 April, it doesn’t roll over to the next tax year. The new tax year begins on 6 April, resetting your annual ISA limit.

It’s advisable not to wait until the last minute to use your allowance. The sooner you invest, the longer your money has to potentially grow.

How Much Can You Invest in an ISA?

For the 2023/2024 tax year, the ISA allowance is £20,000. This limit applies across all types of ISAs you may hold—so if you have both a Cash ISA and a Stocks and Shares ISA, your combined contributions cannot exceed this amount.

While the £20,000 limit has remained unchanged for several years, future governments could adjust it. Making the most of your allowance each year ensures you maximize the available tax benefits.

Understanding Stocks and Shares ISA Fees

Different platforms have different pricing structures, so it’s important to understand the potential costs associated with your ISA:

Here’s a quick breakdown of the different types of fees you may encounter when you’re searching for the best stocks and shares ISA accounts:

  • Platform Fee – Most ISA providers charge a recurring account fee, either as a flat monthly charge or a percentage of your portfolio. The best option depends on the size of your investments.
  • Trading Fees – Some providers charge a fee each time you buy or sell investments, which can add up if you trade frequently.
  • Fund Custody Charges – If you invest in managed funds, some platforms charge additional fees for holding these investments. Some providers offer fee-free options for funds.
  • International Dealing Charges – If you invest in shares listed outside the UK, you may incur currency conversion (FX) fees or additional transaction charges.

Comparing fee structures across platforms can help you find an ISA provider that suits your investment style and budget.

What Is the Best Performing Stocks and Shares ISA?

A Stocks and Shares ISA is simply a tax-efficient wrapper—it’s the investments you choose that determine performance. The best way to maximize returns is to select an ISA provider with low fees and a broad range of investment options.

If two identical portfolios were held in different ISAs, the one with lower fees would naturally perform better over time. Choosing a platform with minimal costs and a solid selection of investments gives you the best chance of success.

Which Type of Stocks and Shares ISA Should You Choose?

Before opening an account, you’ll need to decide whether you want to pick your own investments or opt for a ready-made portfolio.

DIY Investing

  • Ideal for investors who want full control over their portfolios.
  • Requires research and ongoing management.
  • Typically lower fees compared to managed portfolios.

Ready-Made Portfolio

  • Suitable for beginners or those who prefer a hands-off approach.
  • Investments are selected by professionals or algorithms.
  • Can come with higher fees but requires minimal involvement.

Some platforms offer both options, allowing you to start with a ready-made portfolio and transition to DIY investing as you gain confidence.

How to Open a Stocks and Shares ISA

Opening a Stocks and Shares ISA is usually a straightforward process. Most providers allow you to apply online or via a mobile app. In some cases, accounts can also be opened over the phone or in-person at a bank.

The process generally requires:

  • Basic personal details
  • National Insurance (NI) number
  • Bank details for funding your account

If you find the process difficult or frustrating, it may be worth considering a different provider. Because, an unnecessary complex account opening procedure could be a signal that the platform won’t be easy to use.

Are Stocks and Shares ISAs Protected by the FSCS?

If your ISA provider is regulated by the Financial Conduct Authority (FCA), it should be covered by the Financial Services Compensation Scheme (FSCS). This means your money and assets are protected up to £85,000 per person, per firm in case the provider fails.

However, investment losses due to market fluctuations are not covered—only provider insolvency is.

How to Choose the Best Stocks and Shares ISA for You

There’s no one-size-fits-all Stocks and Shares ISA—the right choice depends on your investment goals, risk tolerance, and trading style. To find the best ISA provider for your needs, consider follow these steps:

1. Define Your Investment Strategy and Financial Goals

Before selecting a platform, take time to assess your investing approach. Are you looking for a long-term investment strategy, or do you prefer to trade frequently? Do you want full control over your investments, or would you rather have a professionally managed portfolio? Your answers will help determine the best platform for you.

2. Choose the Right ISA Platform for Your Needs

If you’re unsure what type of investor you are, reviewing the different platform options can help you decide. Here’s a breakdown of ISA providers based on different investor profiles:

For Beginner Investors

Starting your investment journey can feel overwhelming, but the right platform can make all the difference. Beginner-friendly ISAs should offer:

  • An intuitive, easy-to-navigate platform
  • Educational resources and research tools to help you learn
  • Low minimum investment requirements so you can start small
  • Access to diversified funds like index trackers or ETFs

Remember: Investments carry risks, and you may get back less than you put in. 

For Active Traders

If you plan to trade regularly, look for an ISA provider that caters to high-frequency investors. Key features to consider include:

  • Low trading commissions or discounts for frequent traders
  • Advanced charting tools and market insights
  • A broad selection of shares, ETFs, and funds
  • Fast trade execution and reliable market access

Remember: Investments carry risks, and you may get back less than you put in. 

For Investors Seeking a Robo-Advisor

If you prefer a hands-off approach, robo-advisors may be the right choice. These ISA platforms:

  • Automatically manage your portfolio based on your risk tolerance
  • Charge relatively low management fees compared to traditional advisors
  • Offer diversified investment options tailored to different risk levels
  • Provide an easy-to-use mobile app for seamless management

Remember: Investments carry risks, and you may get back less than you put in. 

For International Investors

If you want to invest beyond the UK, choose a platform that provides access to global markets. The best options will:

  • Offer US and other international stocks
  • Have competitive foreign exchange (FX) rates to minimize currency conversion costs
  • Charge low international dealing fees
  • Provide tools for researching global markets

Note: Overseas investments may have additional tax implications, exchange rate fluctuations, and regulatory differences. 

For Investors Looking for Low Fees

Reducing fees can have a huge impact on long-term returns. If keeping costs low is a priority, look for ISAs that offer:

  • Minimal platform and account fees
  • Low trading commissions (or even commission-free trading)
  • No fund custody fees if you plan to invest in funds
  • Straightforward pricing without hidden charges

Remember: Investments carry risks, and you may get back less than you put in. 

3. Fund Your Stocks and Shares ISA

Once you’ve chosen a provider, the next step is funding your account. Do your research carefully and select shares, funds, or ETFs that align with your investment strategy.

A key principle of successful investing is staying patient and thinking long-term. Avoid reacting to short-term market fluctuations by frequently buying and selling stocks. Instead, focus on building a diversified portfolio that can withstand market ups and downs.

Should You Switch ISA Providers?

You can only contribute new money to one Stocks and Shares ISA per tax year, but you can hold multiple ISAs from previous years. If you’re unhappy with your current provider, transferring your ISA to another platform could be a smart move—especially if you find one with lower fees or better investment options.

Reasons to Consider Switching:

  • Lower fees – High platform or trading fees can eat into your returns. Make sure a switch will actually save you money by considering all fees, including trading costs, platform charges, and fund custody fees.
  • Better investment options – If your current provider has a limited selection of shares or funds, switching could give you access to a wider range of investments.
  • Improved platform and tools – A more user-friendly platform with better research tools and analytics can enhance your investing experience.
  • More flexibility – Some platforms offer additional features like fractional shares or access to international markets.

Things to Watch Out For:

  • Exit Fees – Some platforms charge a fee to transfer your ISA to another provider. Be sure to check this before making the switch.
  • Transfer Process – To maintain the tax-free status of your ISA, always request a formal ISA transfer instead of withdrawing funds.
  • Long-Term Considerations – A lower trading fee might seem appealing, but make sure the new provider aligns with your overall investment strategy.

Some platforms offer cashback incentives or fee reimbursements for transferring an ISA—so it’s worth checking if you can get a better deal when moving your investments.

Final Thoughts

Picking the best Stocks and Shares ISA comes down to understanding your investment style and choosing a platform that meets your needs. Whether you’re looking for a beginner-friendly platform, a low-cost provider, or access to international markets, there’s an ISA provider out there for you.

Things toBefore making a decision, consider:Watch Out For:

  • Your financial goals and risk tolerance
  • The investment options available
  • Platform fees and trading costs
  • Additional features like research tools and customer support

If your needs change over time, don’t be afraid to switch providers to get better fees, investment choices, or platform functionality. Just make sure to use an ISA transfer to keep your investments tax-efficient.

A Stocks and Shares ISA is one of the most tax-efficient ways to invest for the future—so take the time to find the right one for you and make the most of your ISA allowance.

Should You Switch ISA Providers?

Switching to a new ISA provider can be a smart move, particularly if you’re looking for lower fees, better investment options, or improved platform features. However, before making a switch, consider:

  • Exit Fees – Some platforms charge fees for transferring out your investments.
  • Transfer Process – Always use an ISA transfer, rather than withdrawing funds, to maintain tax-free status.
  • New Fee Structure – Ensure the new provider actually saves you money in the long run.

Some providers may offer incentives for transferring your ISA, such as fee reimbursements or cashback offers, so it’s worth checking before you switch.

Alternatives to stocks and shares ISAs

If a Stocks and Shares ISA doesn’t suit your needs, there are other tax-efficient savings options available:

Cash ISA

cash ISA has an allowance of £20,000 per year and are good options for anyone who may need access to their funds quickly.

If you’re trying to choose between a cash ISA and a stocks and shares ISA, the biggest difference is how you put your cash to work. A cash ISA is essentially a savings account with favourable tax treatment. That means that the risk to your money is relatively low, but the potential return on your money is also relatively low.

With an investment ISA, you can invest in the stock market, meaning shares, ETFs, funds and the like, are all on the table. There is a greater potential for better investment returns (via both capital gains and dividend income), but the risk to your cash is also higher.

The choice, then, boils down to your risk appetite and the returns you’re looking for. Do you have a long investing time horizon? Can you handle it if the value of your shares investment falls? Then an investment ISA might be a good choice for your individual savings account. But, if your top priority is protecting your cash, then a cash ISA may be the better bet.

Lifetime ISA (LISA)

lifetime ISA can be opened by any adult under the age of 40. Up to £4,000 can be invested in a LISA per year, which can be used for an individual’s first home purchase or their retirement. The government then adds 25% to all amounts invested. If you invest the maximum £4,000 in a Lifetime ISA per year, you will receive a £1,000 bonus.

You can put either cash or stocks and shares into a lifetime ISA.

If you’re only planning to save for a few years before buying a home, then the less volatile nature of a cash account may make more sense.

However, if you’re using your LISA to save for your retirement a few decades away, then stocks and shares should provide you with much greater growth prospects although their value will be more volatile along the way.

Innovative Finance ISA (IFISA)

An innovative finance ISA is a way to get involved in peer-to-peer lending or crowdfunding, where you can lend money to a borrower who would then repay your loan with interest.

You can invest up to £20,000 per tax year into an IFISA , but remember, if you have other ISA accounts, they all contribute to the £20,000 allowance.

Although the returns on investments within an innovative finance ISA have the potential to be higher than those within a cash ISA, there is no protection from the Financial Services Compensation Scheme (FSCS). So, as with all investment decisions, it’s important to remember it does come with more risk than a more traditional savings account.

Therefore, if you’re just trying to save money, you might decide a cash ISA would work better. However, if you’re an investor looking to diversify your portfolio, and you can handle a little risk, you might find it’s worth opening an IFISA.

Junior ISA

junior ISA allows you to deposit up to £9,000 a year tax-free for your child under 18 years old. Junior ISAs become adult ISAs when your child turns 18.

You can put money into a savings account or into stocks and shares. If you want, your child can have one cash JISA and another JISA for stocks & shares.

But again, generally speaking, you might expect the long-term returns from a cash JISA to be lower than a stocks and shares ISA. But it’s likely to be less volatile. 

The Bottom Line on Stocks and Shares ISAs

A Stocks and Shares ISA is potentially a powerful way to invest for the future while benefiting from valuable tax advantages. While it’s not the right choice for everyone, combining stock market investing with tax-free growth can significantly boost long-term savings.

Online brokers have made investing more accessible than ever, allowing private investors to buy and sell shares with just a few clicks. However, with this convenience comes responsibility. Avoid the temptation to overtrade—frequent buying and selling based on short-term market movements can quickly lead to high dealing fees, which eat into your returns.

To get the most out of your ISA, do your research upfront and build a portfolio of investments that align with your long-term goals. Markets will always fluctuate, but sticking to a well-thought-out strategy rather than reacting to every price movement typically leads to better outcomes over time.

And one final word of caution—always double-check your trades before hitting ‘buy’ or ‘sell’. A simple mistake can be costly, and if you’re managing your own investments, there’s no one to blame but yourself. Taking a disciplined, long-term approach can help you maximize the benefits of your Stocks and Shares ISA while keeping your investments on track.

Frequently Asked Questions

Simply put, S&S ISAs are a form of savings accounts that differ from the perhaps more traditional Cash ISA, as instead of - well - cash, these allow you to use your ISA allowance to buy shares in listed companies each tax year, including any profits earned from the equities!

There are two different routes into investing in a Stocks & Shares ISA: you can either pick the investments yourself, or you can choose to invest through a professional advisor (note: the latter would incur an additional annual management fee).

S&S ISAs are ‘tax wrappers’ for up to £20k of investments over a 12-month period - this essentially means that you won’t have to pay tax on the money you’ve invested in shares, or the returns you (hopefully) make!

Making money is not always the case when investing in stocks and shares! So yes, you can - and probably will, at some point - lose money on an investment. There can also be complex rules around transferring, switching, and withdrawals.

The ISA itself arguably isn’t risky; however, the investments an account holder makes can both rise and fall in value. So, the risk factor comes from investments you pick.- Though there are premium services that conduct in-depth research and offer regular recommendations in exchange for a small monthly fee (Motley Fool Share Advisor springs to mind…)

Account holders will have to sell assets to ‘release’ their value (minus any transaction fees). But then, it’s as simple as arranging a bank transfer, which is done on the same platform in just a few clicks.

If you’ve bought income-focused investments, then you’re able to withdraw the value of any dividends once they’re paid into your account.

Each tax year, you can only pay into one Stocks and Shares ISA. In theory, you could open a new Stocks And Shares ISA the following tax year with a new platform, though having multiple accounts makes it harder to track the value of all your investments (remember, we can only pay into one active investment ISA each tax year).

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