Is Direct Line Insurance Group the FTSE 250’s most exciting dividend stock?

The Direct Line share price has sunk in 2023, meaning dividend yields have shot through the roof. Should I buy the FTSE 250 share for a second income?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Asian man drinking coffee at home and looking at his phone

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Direct Line Insurance Group (LSE:DLG) shares haven’t been the perfect choice for passive income of late. Dividends have been up and down since the pandemic and last year the FTSE 250 stock slashed the annual dividend by more than two-thirds.

To be fair, dividends have been falling across the London Stock Exchange in recent years. And what’s more, past performance is never a reliable indicator of what investors can expect.

In fact, City analysts expect dividends at Direct Line to increase rapidly over the next few years. And based on current forecasts, it could be said that the company is one of the FTSE 250’s most attractive income shares.

Dividend growth

To quickly recap, Direct Line slashed total dividends in 2022 to 7.6p a share, from 22.7p the previous year. This was in response to sky-high claims inflation that smacked its earnings and balance sheet.

Back then, Direct Line swung to a pre-tax loss of £45.1m, while its Solvency II capital ratio fell 290 basis points to 147%. This was outside its goal of mid-way between a range of 140-180%.

The good news is that City analysts expect the company to flip back into profit in 2023, and to continue growing the bottom line through to the end of 2025. This feeds predictions that dividends will also shoot higher, as the table below illustrates:

YearDividend (f)Annual growthDividend yield
20239.9p30%5.6%
202415.7p59%8.9%
202518.7p19%10.6%

As you can see, these forecasts also mean Direct Line shares offer yields comfortably above the 3.7% FTSE 250 forward average. In fact, dividends even hit double-digit percentages for 2025.

Fragile forecasts

But of course forecasts can’t be relied upon, and a sudden decline in trading conditions and the balance sheet can see dividends fall short of estimates.

In the case of Direct Line there are some serious red flags that need highlighting. Firstly, those predicted dividends are covered between 1.3 times and 1.6 times by expected earnings for the next three years. This is well below the widely regarded minimum safety benchmark of 2 times.

Tellingly, the company elected not to pay a dividend for the first half of 2023. Its Solvency II capital ratio remained flat at 147%, although it said the sale of its brokered commercial business will boost the ratio by 45%.

The verdict

So would I buy Direct Line shares to boost my passive income? At the moment my answer is no.

The firm has said it won’t start paying dividends again until a) its capital coverage returns to the upper end of its 140-180% target range, and b) its Motor division returns to organic cash generation.

The pressure to meet both of these metrics is high. Elevated claims inflation remains a problem across the insurance industry. So is the high level of competition in Motor insurance. Customers are driving away from Direct Line as they look for better deals (policy numbers dropped 3.2% in the first half).

The company has exceptional brand power. But this isn’t enough to make me buy its shares at the moment. I’d rather buy other FTSE 250 stocks for passive income.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »

Dividend Shares

How much do you need in an ISA to make £1,000 of passive income in 2026?

Jon Smith looks at how an investor could go from a standing start to generating £1,000 in passive income for…

Read more »

Investing Articles

Can the Lloyds share price hit £1.30 in 2026?

Can the Lloyds share price reproduce its 2025 performance in the year ahead? Stephen Wright thinks investors shouldn’t be too…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 45%, is it time to consider buying shares in this dominant tech company?

In today’s stock market, it’s worth looking for opportunities to buy shares created by investors being more confident about AI…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Is the BP share price about to shock us all in 2026?

Can the BP share price perform strongly again next year? Or could the FTSE 100 oil giant be facing a…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

£5,000 put into Nvidia stock could be worth this much by next Christmas…

Nvidia stock is set to rise significantly for the sixth calendar year in seven. But does Wall Street see Nvidia…

Read more »

Investing Articles

Looking for New Year growth stocks? Here’s an epic bargain to discover

This FTSE 250 share has more than doubled in 2025. Here's why our writer believes it remains one of the…

Read more »