2 reasons not to buy TUI shares despite the jump today

Jon Smith runs over two key reasons why he doesn’t feel TUI shares are a good buy right now, even after the positive company update.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Photo of a man going through financial problems

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In Thursday trading, the biggest gainer in the FTSE All-Share is TUI (LSE:TUI). TUI shares are up almost 8% so far, touching 600p. Despite this large move in the short term, I feel there are several reasons that investors need to be aware of as to why this might not be a good time to buy. With the stock down 59% in the past year, the jump today doesn’t tell the whole story.

The need to raise capital

It was recently announced that the company would be raising new cash via a rights issue. In short, a rights issue is where the business offers new shares to investors, usually at a discounted price. The investor can buy the shares more cheaply, which is great, but the share price will naturally fall to a certain extent (known as the ex-rights price) due to more shares being in circulation.

The market cap of the stock doesn’t change, as the higher number of shares is offset by the money raised by the rights issue.

For TUI, my issue here isn’t the ex-rights price, but why it needs the issue in the first place. The figure I saw was for it to raise £1.6bn. This is to be used to pay off existing debts, including some pandemic loans.

My problem here is that if the company was performing well (or thought it could have a strong 2023), it would aim to use cash flow and retained profits to pay down debt. The fact that it needs to go to shareholders and ask for their money isn’t a good sign.

Lagging behind peers

Another reason why TUI isn’t on my list of travel and airline stocks to buy is due to underperformance relative to others in the industry.

I know the sector endured a horrible stretch over the pandemic. Yet some companies are showing really positive signs. For example, easyJet came out with a Q1 2023 update saying that it expects to make a full-year profit this time.

Granted, TUI has a much larger holiday and ancillary services business than easyJet does, besides pure flight revenue. But it does highlight to me that the sector is getting back to pre-pandemic levels. TUI is lagging in this regard when it comes to financials, and it can’t blame it on the pandemic nowadays.

Having a balanced view

The main alternative to my view is a stronger-than-expected summer booking period. The stock jumped today following an Easter trading update. It mentioned that “booking momentum remains encouraging”. If this continues into the summer, investors could see this as a long-term value buy from current levels.

Yes, the long-term trend (down 87% in five years) has pushed the stock to a cheap price. I don’t dismiss this thought, but I do think that there are much better places in the sector to invest instead. Therefore, I feel investors should be looking elsewhere (such as easyJet) and not at TUI to buy right now.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Growth Shares

This way, That way, The other way - pointing in different directions
Investing Articles

With 55% earnings growth forecast, here’s where Vodafone’s share price ‘should’ be trading…

Consensus forecasts point to 55% annual earnings growth to 2028. With a strategic shift ongoing, how undervalued is Vodafone’s share…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Tesco’s share price: is boring brilliant?

Tesco delivers steady profits, dividends, and market share gains. So is its share price undervaluing the resilience of Britain’s biggest…

Read more »

Investing Articles

Can Rolls-Royce, Babcock, and BAE Systems shares do it all over again in 2026?

Harvey Jones examines whether BAE Systems and other defence-focused FTSE 100 stocks can continue to shoot the lights out in…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

Revealed! The 10 best-performing FTSE 100 shares in 2025

It's been a year of golden gains for the FTSE 100 index, spearheaded by these 10 powerhouse stocks. But can…

Read more »

Investing Articles

Are Rolls-Royce shares a ticking time bomb after a 95% gain in 2025?

Rolls-Royce shares have been defying predictions of a fall for years now, while consistently smashing through analyst expectations.

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

I asked ChatGPT for a discounted cash flow analysis for Lloyds shares. This is what it said…

AI software can do complicated calculations in seconds. James Beard took advantage and asked ChatGPT for its opinion on the…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Back to glory: is Aston Martin poised for growth stock stardom in 2026?

Growth stock hopes for Aston Martin quickly evaporated soon after flotation in 2018. But forecasts show losses narrowing sharply.

Read more »

Workers at Whiting refinery, US
Investing Articles

I own BP shares. Should I be embarrassed?

With more of a focus on ethical and overseas investing, James Beard considers whether it’s time to remove BP shares…

Read more »