I’m looking to emulate Warren Buffett and buying these stocks now!

Dr James Fox explains how he’s following a Warren Buffett value investing strategy, buying UK stocks before the market recovers.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Front view photo of a woman using digital tablet in London

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is among the most successful investors of our age. The 92-year-old has amassed a fortune worth over $100bn.

But what makes him so successful? Well, he uses a value investing strategy. This is an investment approach involving picking stocks that appear to be trading for less than their intrinsic or book value.

Over the last century, a value investment strategy has more often than not outperformed index returns in most markets. So, how can I look to emulate the so-called Oracle of Omaha?

Undervalued stocks

Investing in undervalued stocks is an integral part of the value investing strategy. But I’ve got to find them first.

This is where I need to do my own research.

There are simple, near-term metrics like the price-to-earnings ratio, or enterprise value-to-EBITDA. Then there are the more complex ones, such as the discounted cash flow (DCF) model.

These metrics can help establish an idea of the discount on offer. Buffett is known to look for a margin of safety around 30%, or even higher. That means, the perceived value of the stock is around 30% higher than the share price.

UK stocks

Buffett doesn’t appear to have much interest in UK-listed stocks. But that’s maybe because he likes to stick to what he knows best.

However, I can apply his teaching when investing in British stocks. And right now might be a good time to put these learnings into practice.

That’s because many parts of the FTSE are depressed right now. And this is the market in which I’m most likely to find undervalued stocks.

Undervalued picks

British banks are a good place to start when looking for potentially undervalued stocks. DCF calculations suggest that both Lloyds and Barclays are undervalued by up to 60% and 70% respectively.

This is great, because Buffett tells us to focus on quality, and these are quality institutions.

Both stocks are seeing revenues grow on the back of higher interest rates. But higher rates are a double-edged sword. With customer repayments rising and the economy slowing, the proportion of bad debt on their loan books is increasing.

Yet despite recession concerns, the high interest rate environment appears to be a huge tailwind for banks.

I’ve topped up on both of these stocks within the last month. But I’d still buy more now.

Rolls-Royce is another undervalued pick I’m buying more of. Calculations suggest it’s undervalued by as much as 50%.

There are naturally concerns that debt may weigh on future cash flow (but Rolls is a much leaner business than it used to be). It’s also more difficult than usual to forecast future cash flow as the business has really changed over the past three years.

I’m a little concerned about new CEO Tufan Erginbilgic labelling the engineering group as a “burning platform” which was on its last chance. But broadly, he seems confident that performance could improve. And I’m optimistic too.

My final pick is Airtel Africa. The DCF calculation suggests a fair value of 500p, which is considerably higher than the current price of 117p. It operates in a highly competitive sector, but there’s clearly huge growth potential in the African telecoms and payments market. That’s why I’m looking to add it to my portfolio.

James Fox has positions in Barclays Plc, Lloyds Banking Group Plc, and Rolls-Royce Plc. The Motley Fool UK has recommended Airtel Africa Plc, Barclays Plc and Lloyds Banking Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

With Warren Buffett about to step down, what can investors learn?

Legendary investor Warren Buffett is about to hand over the reins of Berkshire Hathaway after decades in charge. How might…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

I asked ChatGPT for the perfect passive income ISA and it said…

Which 10 passive income stocks did the world's most popular artificial intelligence chatbot pick for a Stocks and Shares ISA?

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How I generated a 66.6% return in my SIPP in 2025 (and my strategy for 2026!)

By focusing on undervalued, high-potential stocks, this writer achieved market-beating SIPP returns in 2025 – here’s how he aims to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

New to the stock market? Here’s how you can give yourself a huge advantage

Stock market crashes can make buying shares intimidating. But investors don’t need  specialist skills or knowledge to give themselves a…

Read more »

Investing Articles

Could Nvidia shares make me a fortune in 2026, or lose me one?

Will Nvidia shares head further up in 2026, or are they set for a reversal if AI overvaluation fears ripple…

Read more »