Hargreaves Lansdown shares plunged 11% yesterday. Should I buy now?

Hargreaves Lansdown shares fell in double-digits yesterday. So is now a buying opportunity for me? Here I take a closer look at the company.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Hargreaves Lansdown (LSE: HL) shares took an 11% hit yesterday. The FTSE 100 financial services company reported its full-year results on Monday. And judging by the stock price performance, it’s fair to say the market wasn’t pleased.

So is this a buying opportunity for me? Well, I’m not dipping my toe in just yet. I’ve placed Hargreaves Lansdown shares on my watch list. And here’s why.

Bull case

I don’t think the results were that bad. During the 12-month period, it saw £8.7bn of net new business. This is a sizeable amount. It also delivered strong growth in its Assets Under Administration, which improved by 30% to £135.5bn.

This is good news for Hargreaves Lansdown. The more funds it has under management, then it can generate higher fees. What I found encouraging was that it has managed to increase its client base during the year by 233,000. In fact, the company has reported that it has seen a change in its customer demographic mix.

It’s seeing younger people using its services. The pandemic was clearly catalyst as it has given consumers time to reflect on their personal finances. The median age of its customer in 2014 was 54 and in 2021 it’s now 46.

Again, this is positive for Hargreaves Lansdown as it’s diversifying its client base. Even the firm highlights that getting customers earlier on to its platform means that it can support them for longer. The company has an opportunity to cross-sell its products and thus boost its overall revenue. This should work out well for the shares in the long term.

Bear case

But it wasn’t all great news. And there were a few reasons why Hargreaves Lansdown shares took a hit. The first one was the disappointing dividend. The company decided to pay out a total income for 2021 of 50.5p, which was 8% lower than last year.

The second was the fall in profit before tax of 3% to £366m compared to the previous year. It’s worth noting here that 2020 profits included a £38.8m one-off gain from the sale of its data business, FundsLibrary. So if this disposal is removed from last year’s numbers, profits actually rose by 8%.

But investors are accustomed to seeing growing profits. So any dip in profitability is going to be viewed as a negative and hence the stock is likely to fall. This is what happened to Hargreaves Lansdown shares yesterday.

As I said, the pandemic resulted in more people looking at their personal wealth and trading stocks. But the lockdown restrictions have now eased and even Hargreaves Lansdown has said that it has “seen a slowdown in dealing volumes and client activity versus the elevated levels this time last year”.

The company claims this is normal for this time of year and in line with its expectations. But I’m taking this with a pinch of salt. I reckon this fall could continue over the coming months as normality starts to resume.

Should I buy?

I’ll only be monitoring the stock for now. I reckon yesterday’s price fall was a reality check. The trading boom it saw last year won’t last forever. The shares also trade on a price-to-earnings (P/E) ratio of 28x, which is too high for me. Hence I’m not buying just yet.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »