Make a million when you buy, not when you sell!

Here’s why buying can be more important than selling when it comes to the investment world.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the long run, history shows that the stock market always makes a recovery. Indices around the world have crashed multiple times since their existence began, and each time they have eventually made a successful comeback to trade at a higher level.

Buying price

As such, it could be argued that in the long run it will generally be possible to sell shares at a profit. While this will not always be true in all cases, the reality is that an investor with a diversified portfolio will usually see a profit if they hold on for long enough – even if they buy at a relatively high point in the economic and business cycle.

Therefore, it could equally be argued that what makes the difference in terms of magnitude of returns is the price an investor pays for a stock. After all, recessions have tended to be somewhat short-lived, have occurred infrequently and the opportunities they present have often been missed by many investors overcome by fear. Bull markets, in contrast, generally last for much longer and provide ample opportunity for an investor to realise their profits.

A brief opportunity

While stock market crashes may be somewhat short-lived, they present a stunning opportunity to lock-in future profitability. For example, in the financial crisis the S&P 500 fell from around 1,560 points in 2007 to just 680 points the following year. While this was one of the largest falls in the index’s history, by 2013 the S&P 500 had fully recovered and has gone on to rise to its current price of over 2,400 points.

As such, investors may only have a relatively short space of time to buy their preferred stocks. In the case of the financial crisis, the window was perhaps longer than during other bear markets due to the sheer scale of the problems the global economy faced. Therefore, it may be prudent for investors to put in place a watchlist of stocks they feel have bright futures, but which trade at a premium to their intrinsic values. When a stock market crash then arrives, the investor will be ready to buy at a low price and maximise their long-term returns.

Fear

Of course, buying during periods of significant instability is always difficult. While selling during a bull market when the future is bright and risks seem far away may seem tough, buying when there are severe concerns about the future outlook for the world economy takes a huge amount of discipline.

However, by focusing on the buying opportunities, any investor can generate much higher returns in the long run. There are wide margins of safety on offer during such periods. This helps to tip the risk/return ratio in an investor’s favour. And while such opportunities present themselves rarely, they are worth waiting for.

While selling is easy and history shows that major indices eventually recover from even their darkest depths, buying takes more patience, skill and discipline. Therefore, it is during the buying process when most investors make their millions. With this in mind, a focus on buying rather than selling seems to be a prudent step for long-term investors to take.

More on Investing Articles

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

Meet the FTSE 100’s newest bank stock

This FTSE 250 stock has skyrocketed nearly 900% over the past 60 months, earning it a place in the prestigious…

Read more »

Investing Articles

See what £10,000 invested in Shell shares 1 month ago is worth now

Harvey Jones looks at how Shell shares have fared over the past month and more importantly, what the long-term outlook…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

At its lowest level since July, here’s why I think the IAG share price is dead cheap

Jon Smith explains why the IAG share price has fallen over the past week but talks through the reasons why…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

Will the easyJet share price rise 43% or 97% by this time next year?

City analysts believe easyJet's share price might almost double over the next year. Royston Wild considers the outlook for the…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

More great news for Rolls-Royce shares!

Rolls-Royce shares got a boost this week after some intriguing developments in the process of creating Europe's new fighter aircraft.

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Persimmon’s share price surges 7% on double boost! Can it keep rising?

Persimmon's share price is surging, up 11% at one point earlier on Tuesday. Could this be the start of a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

What on earth’s happening to the Greggs share price?

Harvey Jones says Greggs’ share price has shown surprising resilience in the recent stock market turmoil, but the FTSE 250…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Barclays shares are down 18%. Time to consider buying?

Barclays’ shares have plummeted in recent weeks. Edward Sheldon looks at what’s going on and provides his view on the…

Read more »