Should You Bet On Mulberry Group PLC Or Play Safe With Burberry Group plc?

Roland Head explains why confident Burberry Group plc (LON:BRBY) could be a better buy than struggling upstart Mulberry Group PLC (LON:MUL).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Interim results from Mulberry Group (LSE: MUL) this morning have failed to impress the market — and I’m not surprised. The company reported a 17% fall in first-half revenue to £64.7m and a £1.1m pre-tax loss, which was driven by £2.8m of new store opening costs and lower profit margins.

It’s clear that after spending heavily on new stores, Mulberry still has a lot to prove, despite a promising 8% rise in retail sales over the last nine weeks.

In contrast, Mulberry’s larger peer Burberry Group (LSE: BRBY) reported a 14% rise in revenue during the same six month period, and with rising net cash on its balance sheet, was also able to announce a 10% interim dividend increase.

Growth investors might say that smaller Mulberry offers more recovery and growth potential than Burberry, but I’m not sure this claim adds up.

Trading on past glories?

Mulberry shares currently trade on a sky-high 2015/16 forecast P/E of 113. The firm’s prospective dividend yield is similarly unappealing, at 0.5%.

Buying a share trading at this kind of valuation is always going to be risky: in my view Mulberry’s share price still reflects the past glories of 2012, when the firm hit peak earnings per share of 43p. Unfortunately, repeating this would require a 500% increasein next year’s forecast earnings of 6.8p per share.

Even if Mulberry’s earnings do make it back to 2012 levels in a few years’ time, today’s share price would still equate to a P/E of 18 — hardly a bargain.

What’s more, I very much doubt Mulberry’s sales growth will make up for the collapse in its operating profit margin, which has fallen from a peak of 21% in 2012 down to 8.4% — more in-line with its historic average.

Burberry may be better

In contrast, Burberry trades on a typical growth P/E of 20, based on next year’s forecast for earnings of 84p per share. The firm’s attraction also extends to a 2.3% prospective yield for 2015/16.

Burberry products also deliver more consistent profits — the firm’s operating margin has stayed firm between 17% and 20% since 2010.

On the other hand, Burberry’s shares are currently at an all-time high, so a disappointing Christmas could knock the share price. However, despite this risk, Burberry would be my pick of these firms, as I think it is more likely to deliver positive returns over the next couple of years.

Roland Head has no position in any shares mentioned. The Motley Fool UK has recommended Burberry. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle aged businesswoman using laptop while working from home
Investing For Beginners

I think the best days for Lloyds’ share price are over. Here’s why

Jon Smith explains why Lloyds' share price could come under increasing pressure over the coming year, with factors including a…

Read more »

A graph made of neon tubes in a room
Investing Articles

£5,000 invested in the FTSE 100 at the start of 2025 is now worth…

Looking to invest in the FTSE 100? Royston Wild believes buying individual shares could be the best way to target…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Can the BAE share price do it again in 2026?

The BAE share price has been in good form in 2025. But Paul Summers says a high valuation might be…

Read more »

Investing Articles

Can Rolls-Royce, Babcock, and BAE Systems shares do it all over again in 2026?

Harvey Jones examines whether BAE Systems and other defence-focused FTSE 100 stocks can continue to shoot the lights out in…

Read more »

Investing Articles

7 UK dividend shares yielding over 7% that could thrive if rates fall in 2026

Mark Hartley weighs up the investment benefits of interest rate changes and how they could boost the potential of seven…

Read more »

Investing Articles

These 3 things could make a Stocks and Shares ISA a no-brainer in 2026

The government and the FCA are doing their bit to try to steer investors towards a Stocks and Shares ISA…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

Revealed! The 10 best-performing FTSE 100 shares in 2025

It's been a year of golden gains for the FTSE 100 index, spearheaded by these 10 powerhouse stocks. But can…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

Is it time to consider gobbling up these 3 FTSE 100 Christmas turkeys?

Our writer looks at the pros and cons of buying three of the FTSE 100’s (INDEXFTSE:UKX) worst performers over the…

Read more »