Blue-Chip Bargains: Is Now The Time To Buy J Sainsbury plc?

Royston Wild explains why J Sainsbury plc (LON: SBRY) could prove a resplendent recovery stock.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I am explaining why J Sainsbury (LSE: SBRY) could prove to be a classic turnaround star.

A dirt cheap earnings pick

Make no mistake: the crippling effect of intensifying competition on Sainsbury’s sales outlook looks set to keep hammering the bottom line for some time to come.

City brokers expect the business to see earnings slip a calamitous 18% during the 12 months concluding March 2015, to 26.3p per share. A slight pick-up in revenue growth is expected to kick in during fiscal 2016, although earnings are still predicted to fall a further 9% to 23.9p.

Still, for contrarian investors seeking access to the British supermarket space I believe that Sainsbury’s presents the best value for money. For the current financial year the business carries a P/E rating of just 9.8 times prospective earnings, beating corresponding readouts of 11.8 times and 14.8 times for Tesco and Morrisons respectively.

And with the London-based firm also carrying an ultra-low P/E readout of 10.8 times for next year — just above the benchmark of 10 or below which signals exceptional value for money — it could be argued that the company’s travails are already based into the price.

… while dividend yields also blast the competition

Backed up by a robust record of solid earnings expansion, Sainsbury’s has established itself as a firm favourite for those seeking reliable dividend growth. However, this era seems to now be drawing to a close thanks to the assault of the discounters.

Although Sainsbury’s elected to keep the interim dividend on hold at 5p per share earlier this month, it warned that “our dividend for the full year is likely to be lower than last year, given our expected profitability“.

Accordingly the abacus bashers expect the supermarket to cut the total payment an eye-watering 23% this year, to 13.4p per share. And a further 13% reduction is slated in for fiscal 2016, to 11.6p.

However, these projections still create yields comfortably above the 3.4% FTSE 100 average. Indeed, this year’s estimated payout produces a readout of 5%, while 2016’s dividend results in a hefty 4.3% yield.

Hot growth sectors to underpin recovery?

Of course, potential investors should be aware that the barnstorming growth of discount chains Aldi and Lidl is likely to step up a gear or two in coming years as their store roll-out programme gathers pace.

Still, I believe that Sainsbury’s own investment programme in the exciting online and convenience store sub-sectors — allied with its own move into the budget space through its Netto tie-up — could deliver a stunning turnaround for more patient investors.

Royston Wild has no position in any shares mentioned. The Motley Fool UK owns shares in Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Dividend Shares

How much do you need in an ISA to make £1,000 of passive income in 2026?

Jon Smith looks at how an investor could go from a standing start to generating £1,000 in passive income for…

Read more »

Investing Articles

Can the Lloyds share price hit £1.30 in 2026?

Can the Lloyds share price reproduce its 2025 performance in the year ahead? Stephen Wright thinks investors shouldn’t be too…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 45%, is it time to consider buying shares in this dominant tech company?

In today’s stock market, it’s worth looking for opportunities to buy shares created by investors being more confident about AI…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Is the BP share price about to shock us all in 2026?

Can the BP share price perform strongly again next year? Or could the FTSE 100 oil giant be facing a…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

£5,000 put into Nvidia stock could be worth this much by next Christmas…

Nvidia stock is set to rise significantly for the sixth calendar year in seven. But does Wall Street see Nvidia…

Read more »

Investing Articles

Looking for New Year growth stocks? Here’s an epic bargain to discover

This FTSE 250 share has more than doubled in 2025. Here's why our writer believes it remains one of the…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

4 mega-cheap growth shares to consider for 2026!

Discover four top growth shares that our writer Royston Wild thinks may be too cheap to ignore. Could these UK…

Read more »

Tesla car at super charger station
Investing Articles

Can Tesla stock do it again in 2026?

Tesla stock has been on fire (again) in 2025. Might we say the same thing this time next year? Paul…

Read more »