Here’s why I think the Vodafone share price is undervalued

The Vodafone share price has been falling, but the company’s profits and customer numbers are still rising, which could be a buying opportunity.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Over the past 12 months, the Vodafone (LSE: VOD) share price has returned -9%, excluding dividends. Over the same time frame, the FTSE All-Share has returned +13%.

This would make sense if the company had struggled to remain profitable throughout the coronavirus pandemic. But that’s not the case. Vodafone has performed better than many of the index’s other constituents.

Therefore, I think this presents an excellent opportunity for value-seeking investors.

Vodafone share price of opportunity

Whenever I look at a company that’s underperformed the broader market, the first thing I try to do is understand why. More often than not, it’s pretty clear why.

For example, shares in airline group IAG have lost -12% over the past 12 months because the company’s entire business model has been upended, and revenues have plunged.

However, when it comes to Vodafone, there’s no clear-cut reason why the stock has underperformed over the past 12 months. Instead of there being one reason why the stock has performed in the way it has, I think a group of factors are weighing on investor sentiment.

Chief among these is the fact that the mobile operator reported a fall in total group annual revenues of 2.6% to €43.8bn for its latest financial year. While Vodafone swung back into the black last year, reporting profits of €536m compared with a loss of €455m in 2019, this wasn’t enough for investors. The company reported a drop in roaming revenue for the overall decline in sales.

When these results were announced, the Vodafone share price plunged. It fell nearly 10% on the day.

But looking past the headline numbers, the group’s underlying performance is encouraging. Specifically, in Vodafone’s largest market, Germany, which accounts for 31% of total group revenues, sales increased 7.5%. Meanwhile, the organisation’s European mobile customer base grew by 2% to 65.4m.

And the company is planning to accelerate its capital spending plans in an attempt to grab more customers.

Investing for the future 

The company’s annual capital spending will rise from €7.85bn to €8bn as it invests more in 5G and broadband infrastructure. This increased expenditure seems to be another reason why investors have been selling the stock recently. I think that’s a mistake. Vodafone can only prepare for the next decade by investing today. If it doesn’t, customers will leave the business and revenues will slide.

Indeed, over the past few decades, the company has spent billions of euros developing its digital networks around Europe. The group’s increasing customer numbers suggest this spending is paying off.

Still, past performance should never be used as a guide to future potential. Just because the company’s spending has paid off in the past, doesn’t mean it will in future. Vodafone could end up spending billions on new infrastructure only to be overtaken by a competitor. This would put the business in a difficult position as it already has a lot of debt.

Nevertheless, I think the Vodafone share price looks cheap. The company has more customers and is more profitable than it was this time last year, but the stock is nearly 10% lower.

With that being the case, I’d buy the telecoms giant for my portfolio right now as I’m excited about its potential as the world becomes even more connected.

Rupert Hargreaves does not own any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The key number that could signal a recovery for the Greggs share price in 2026

The Greggs share price has crashed in 2025, but is the company facing serious long-term challenges or are its issues…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price hit £16 in 2026? Here’s what the experts think

The Rolls-Royce share price has been unstoppable. Can AI data centres and higher defence spending keep the momentum going in…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Up 150% in 5 years! What’s going on with the Lloyds share price?

The Lloyds share price has had a strong five years. Our writer sees reasons to think it could go even…

Read more »

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »