Is this the best FTSE 100 company to buy right now?

This FTSE 100 company has reported a relatively prosperous 2020. I examine it as a possible 2021 ISA buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Reckitt Benckiser (LSE: RB) released 2020 full-year results Wednesday. And the market appeared underwhelmed by the FTSE 100 giant. The share price picked up briefly in early trading, but it’s flat on the day, as I write. So, weak results then? Not that I can see.

In a year when so many top companies have been struggling, Reckitt Benckiser saw its revenue increase by 8.9%. With Covid-19 around, seeing hygiene products leading the way with a 15.6% surge isn’t surprising. On the negative side, the gain in revenue didn’t translate to any increase in profit. In fact, operating profit declined by 2% and the company’s adjusted earnings per share figure dropped by 6.3%.

But I see two clearly bright results, especially in such a tough economic year for most FTSE 100 companies. Reckitt Benckiser saw its free cash flow increase by 42.3%. Net debt reduced by 17% too, and I’m immediately attracted to companies whose debt is moving in the right direction these days.

Always wary of debt

I’ve always been wary of investing in companies that carry high levels of debt. In good times, debt funding can be very effective. And if a company can borrow money at good rates, and get a better return on investing it than it costs to service the debt, it can gear up its profits nicely. But the past year has hammered home the risks of carrying debt into a downturn.

Sure, the downturn has been severe. But it’s the FTSE 100 companies heading into the crisis already shouldering high debt burdens that have suffered the worst. Reckitt Benckiser does carry debt, at a bit under £9bn. But that’s only approximately 1.5 times its annual revenue, and falls easily within my comfort zone as an investor.

Coupled with the perceived benefits of Reckitt Benckiser’s products during a pandemic, its strong liquidity will surely have provided significant share price support. If we look at the price chart, RB shares climbed during the first half of 2020, while the FTSE 100 in general crashed. Since then, the RB share price has fallen back, now on a 6.3% dip over 12 months. The index, meanwhile, has recovered to a relatively modest 10.6% loss. And that leads to another lesson I think the pandemic has reinforced.

FTSE 100 divergence

When anything happens, stock markets tend to overreact. Some FTSE 100 stocks plummeted as investors dumped them. And hindsight suggests the sell-off was overdone. Similarly, the so-called flight to safety pushed up the values of some shares beyond anything sustainable. For long-term investors, an overdone market crash can provide some great buying opportunities. But my question now is, should I buy Reckitt Benckiser for my 2021 ISA?

I might well do. What I want in a Stocks and Shares ISA is a balance. Yes, I want some growth opportunities. But I also want some safety. And I think the best time to buy safe stocks is when there’s no panic and the crowds haven’t pushed them up.

Over the past five years, Reckitt Benckiser is down 9%, and that’s enough for me to put RB on my ISA candidates list. The biggest downside for me though, is the firm’s relatively low dividend yields of only around 2.7%. And, right now, there are some more attractive FTSE 100 dividend yields out there. I’ll keep watching.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »