Three insights from Warren Buffett to help you become a better investor

Warren Buffett prefers his investments to have straightforward accounting.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is regarded by many to be the greatest investor who has ever lived. With more than 75 years of experience in the markets (he bought his first stock aged 11 way back in 1941), he has accumulated a wealth of investing knowledge, which he has shared liberally, both through interviews and his shareholder letters. Here are three pieces of wisdom from the Oracle of Omaha that I think will make all of us better investors. 

Low stock prices are good: Buffett has a famous analogy where he compares buying shares to buying any other product, like cars or hamburgers. As a consumer of goods such as these, you would naturally prefer for their price to be lower, rather than higher, and this is a point easily grasped by anyone. However, low share prices are typically viewed by many as a problem, rather than an opportunity. Buffett seems constantly bemused by this attitude and thinks that as someone who is a net buyer of stocks, low prices are something to be celebrated. The trick is to have the cash available to take advantage when attractively-priced opportunities come around. 

Complicated financial reporting is a sign of trouble: “Beware of companies displaying weak accounting. When managements take the low road in aspects that are visible, it is likely they are following a similar path behind the scenes. There is seldom just one cockroach in the kitchen”.

Reading financial reports is not the simplest thing to do, but it shouldn’t be overly complicated either. Generally speaking, a basic knowledge of accounting should be enough to understand 90% of what is written in a trading update. If you find that you are having trouble trying to make sense of paragraphs of small print and appendices, chances are that there is something that management does not want you to see. This is a red flag that should immediately make you suspicious.

Price-to-book does not matter that much: Buffett learned his craft from the father of value investing, Benjamin Graham. He was a highly successful practitioner who made much of his fortune during the 1930s, when valuations were significantly depressed, and he targeted businesses that were trading below what their book value was. In essence, he was able to buy dollar bills for 50 cents. Although he spent his early career following similar strategies, Buffett eventually progressed to looking for “wonderful companies at fair prices” rather than “fair companies at wonderful prices”, meaning that measures like price-to-book became less important to him.

These days, with so much more data available to investors, it is extremely rare to see a quality company trading at or below book value. Indeed, a price-to-book ratio of less than one will often be a sign that there is some structural problem at the business. For these reasons, Buffett prefers to focus on metrics like return on equity and discounted future cash flows, which tell you more about how productive a business is rather than how cheap it is.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

£7,500 invested in BAE Systems shares 10 days ago is now worth…

Why have BAE Systems shares experienced a sudden double-digit pullback? And does this present a buying opportunity for my portfolio?

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 4 weeks ago is now worth…

It's been a crazy month for easyJet shares. Here's what would have happened to an investor's £10,000 stake put to…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

18% off its peak, is Nvidia stock now attractively priced?

Nvidia stock has given up almost a fifth of the price it commanded at its peak over the past year.…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

The Aston Martin share price destruction helps illustrate 5 common investing mistakes!

The Aston Martin share price has been a disaster for investors. Christopher Ruane highlights a handful of lessons we can…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »