Three insights from Warren Buffett to help you become a better investor

Warren Buffett prefers his investments to have straightforward accounting.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is regarded by many to be the greatest investor who has ever lived. With more than 75 years of experience in the markets (he bought his first stock aged 11 way back in 1941), he has accumulated a wealth of investing knowledge, which he has shared liberally, both through interviews and his shareholder letters. Here are three pieces of wisdom from the Oracle of Omaha that I think will make all of us better investors. 

Low stock prices are good: Buffett has a famous analogy where he compares buying shares to buying any other product, like cars or hamburgers. As a consumer of goods such as these, you would naturally prefer for their price to be lower, rather than higher, and this is a point easily grasped by anyone. However, low share prices are typically viewed by many as a problem, rather than an opportunity. Buffett seems constantly bemused by this attitude and thinks that as someone who is a net buyer of stocks, low prices are something to be celebrated. The trick is to have the cash available to take advantage when attractively-priced opportunities come around. 

Complicated financial reporting is a sign of trouble: “Beware of companies displaying weak accounting. When managements take the low road in aspects that are visible, it is likely they are following a similar path behind the scenes. There is seldom just one cockroach in the kitchen”.

Reading financial reports is not the simplest thing to do, but it shouldn’t be overly complicated either. Generally speaking, a basic knowledge of accounting should be enough to understand 90% of what is written in a trading update. If you find that you are having trouble trying to make sense of paragraphs of small print and appendices, chances are that there is something that management does not want you to see. This is a red flag that should immediately make you suspicious.

Price-to-book does not matter that much: Buffett learned his craft from the father of value investing, Benjamin Graham. He was a highly successful practitioner who made much of his fortune during the 1930s, when valuations were significantly depressed, and he targeted businesses that were trading below what their book value was. In essence, he was able to buy dollar bills for 50 cents. Although he spent his early career following similar strategies, Buffett eventually progressed to looking for “wonderful companies at fair prices” rather than “fair companies at wonderful prices”, meaning that measures like price-to-book became less important to him.

These days, with so much more data available to investors, it is extremely rare to see a quality company trading at or below book value. Indeed, a price-to-book ratio of less than one will often be a sign that there is some structural problem at the business. For these reasons, Buffett prefers to focus on metrics like return on equity and discounted future cash flows, which tell you more about how productive a business is rather than how cheap it is.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Tesla stock’s down 19% this year. Time to buy?

Tesla stock has tumbled almost a fifth in less than three months. But the company has proven its mettle before.…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How to turn a stock market correction into a £10k passive income

Jon Smith points out why the stock market correction could provide a great opportunity to start building a dividend portfolio,…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

These legendary growth stocks are down 40% or more. Time to consider buying?

History shows that buying high-quality growth stocks when they’re well off their highs can be financially rewarding in the long…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Is it worth investing in a SIPP in 2026?

Ben McPoland highlights a high-quality FTSE 100 stock that he thinks is worth considering as part of a SIPP portfolio…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 10 days ago is now worth…

After falling yet again in March, are Greggs shares really worth the hassle today? Ben McPoland takes a look at…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

With a spare £380, here’s how someone could start investing before April!

Can someone start investing fast with a spare few hundred pounds? Our writer explains how they could -- and some…

Read more »

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »