Yielding over 7%, this FTSE 100 dividend stock still looks dirt cheap to me

Buying this FTSE 100 (INDEXFTSE:UKX) dividend stock could be a worthwhile move in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s rise since the start of the year has not caused all of its constituents to trade on high valuations. Indeed, there are still a number of large-cap shares that offer low ratings, as well as impressive dividends that could rise over the long run.

As such, now could be a good time to buy such stocks while they offer high total return prospects. In fact, selling higher-rated shares and recycling the capital into cheaper stocks could be a sound strategy.

With that in mind, here is a 7%+ yielding FTSE 100 share that could be worth buying today, as well as a FTSE 250 stock that appears to have an unfavourable valuation.

British American Tobacco

Tobacco stocks have been highly unpopular over the last few years, with changing regulations causing companies such as British American Tobacco (LSE: BATS) to record share price declines. This means that the stock now has a dividend yield of over 7%, while it is expected to raise dividends at a rapid rate over the medium term.

In fact, the company’s dividend appears to be highly affordable. It is covered 1.5 times by profit, while earnings growth of 9% is forecast for the current year. This indicates that there could be scope for a continued rise in dividends as the business raises prices on cigarettes and invests in the development of reduced-risk products.

Although the tobacco industry does not offer the defensive appeal that it did a few years ago, with cigarette volumes likely to remain under pressure, the increasing popularity of e-cigarettes presents a growth opportunity. With British American Tobacco having a strong position in the next-generation products industry, and the stock trading on a price-to-earnings (P/E) ratio of 9, it seems to offer scope for capital growth and income investing potential.

Softcat

While British American Tobacco appears to offer excellent value for money, FTSE 250-listed provider of IT infrastructure products and services, Softcat (LSE: SCT), seems to be overpriced. The company’s shares have risen by 59% since the start of the year, and now trade on a P/E ratio of 32.

The company’s trading update released on Monday showed that it is performing well, with it delivering strong year-on-year growth across all income and profit measures. Its growth is broad-based, with different technology areas and customer segments delivering increases. As such, it is set to beat expectations for the full year.

However, a strong performance from Softcat from a business perspective may not be replicated in a rising share price. Its valuation appears to have become overly generous, with a forecast rise in net profit for the current year of 5% suggesting that its share price could come under pressure over the near term. As such, now may be a good time to pivot towards undervalued shares within the FTSE 350.

Peter Stephens owns shares of British American Tobacco. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

2 high risk/high reward stock market picks to consider in 2026

The coming year could bring about lots of stock market opportunities for brave investors willing to stomach risk. Mark Hartley…

Read more »

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »