Are Purplebricks Group plc, Foxtons Group plc or Savills plc the best way to profit from housing?

Rapid growth at Purplebricks Group plc (LON:PURP) is impressive, but Foxtons Group plc (LON:FOXT) and Savills plc (LON:SVS) are generating a lot of cash for shareholders.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in Neil Woodford-backed online estate agent Purplebricks Group (LSE: PURP) have risen 70% this year, but investors reacted cautiously to last week’s full-year trading update.

The company said revenue rose by 445% to £18.5m, in line with analysts’ expectations. Purplebricks’ plan to recruit more agents, which it calls local property experts, is ahead of schedule. The firm now has 205 LPEs dotted around the UK.

Purplebricks’ growth is impressive. Its low-cost hybrid business model seems to have the potential to disrupt the estate agency sector. If it can expand fast enough, Purplebricks may be able to crush smaller online competitors before they develop strong brands.

Sales are expected to rise by another 150% to £49.2m next year, with a maiden profit of £8m forecast by analysts. Although impressive, this would still leave Purplebricks trading on 50 times forecast earnings.

For further share price gains to be justified, I’d suggest that Purplebricks’ forecast profits would need to rise by another 200% to 300% over the next few years. This is quite possible, but it’s certainly not a sure thing.

A cash machine for shareholders?

In the short-to-medium term, I suspect that high profile London estate agent Foxtons Group (LSE: FOXT) could be a more profitable trade for investors.

Foxtons appears to be coping with the slowdown in the London property market by focusing more heavily on the rental market, which now provides almost half of the group’s revenue. The firm’s shares have fallen by nearly 40% over the last year and are starting to look quite good value, in my view.

A forecast P/E of 12 is complemented by a potential dividend yield of 7.8%. Although I’d normally argue that such a high payout is risky, Foxtons’ free cash flow was enough to cover this payout last year. Foxtons has no debt and net cash of £25m. Profits are expected to be broadly flat this year, so the payout seems affordable.

The risk is that profit guidance will be cut during the second half of the year. There’s no way of knowing whether this is likely, but even a 30% cut to the forecast dividend would still provide an attractive 5.4% yield.

In my view, Foxtons could be a good way to profit from the continued strength in the housing market.

Is international better?

If slower economic growth is making you concerned about the outlook for the UK market, then upmarket international estate agent Savills (LSE: SVS) may be a better alternative.

Savills’ share price has fallen by 15% over the last year, but earnings per share are expected to rise by about 10% this year and by 6% in 2017. The stock currently trades on a forecast P/E of 12, falling to 11.2 in 2017.

Free cash flow is very strong and Savills has a price/free cash flow ratio of 10.4, based on last year’s results. That’s very attractive, as it shows that the firm’s accounting profits are backed by genuine surplus cash.

The stock’s  valuation is also underpinned by net cash of £151m. Overall, Savills’ forecast dividend yield of 3.8% looks very safe to me, and could even rise further.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive income text with pin graph chart on business table
Investing Articles

With a 6.7% yield, I consider Verizon exceptional for passive income

Oliver Rodzianko says Verizon offers one of the best passive income opportunities on the market. He just needs to remember…

Read more »

A front-view shot of a multi-ethnic family with two children walking down a city street on a cold December night.
Investing Articles

Want to make your grandchildren rich? Consider buying these UK stocks

Four Fool UK writers share the stocks that they believe have a lot of runway to grow over the long…

Read more »

Investing Articles

1 penny stock with the potential to change the way the world works forever!

Sumayya Mansoor breaks down this potentially exciting penny stock and explains how it could impact food consumption.

Read more »

Investing Articles

2 FTSE 250 stocks to consider buying for powerful passive income

Our writer explains why investors should be looking at these two FTSE 250 picks for juicy dividends and growth.

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Growth Shares

This forgotten FTSE 100 stock is up 25% in a year

Jon Smith outlines one FTSE 100 stock that doubled in value back in 2020 but that has since fallen out…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

2 dividend shares I wouldn’t touch with a bargepole in today’s stock market

The stock market is full of fantastic dividend shares that can deliver rising passive income over time. But I don't…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Investing Articles

Use £20K to earn a £2K annual second income within 2 years? Here’s how!

Christopher Ruane outlines how he'd target a second income of several thousand pounds annually by investing in a Stocks and…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Here’s what a FTSE 100 exit could mean for the Shell share price

As the oil major suggests quitting London for New York, Charlie Carman considers what impact such a move could have…

Read more »