Are Purplebricks Group plc, Foxtons Group plc or Savills plc the best way to profit from housing?

Rapid growth at Purplebricks Group plc (LON:PURP) is impressive, but Foxtons Group plc (LON:FOXT) and Savills plc (LON:SVS) are generating a lot of cash for shareholders.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in Neil Woodford-backed online estate agent Purplebricks Group (LSE: PURP) have risen 70% this year, but investors reacted cautiously to last week’s full-year trading update.

The company said revenue rose by 445% to £18.5m, in line with analysts’ expectations. Purplebricks’ plan to recruit more agents, which it calls local property experts, is ahead of schedule. The firm now has 205 LPEs dotted around the UK.

Purplebricks’ growth is impressive. Its low-cost hybrid business model seems to have the potential to disrupt the estate agency sector. If it can expand fast enough, Purplebricks may be able to crush smaller online competitors before they develop strong brands.

Sales are expected to rise by another 150% to £49.2m next year, with a maiden profit of £8m forecast by analysts. Although impressive, this would still leave Purplebricks trading on 50 times forecast earnings.

For further share price gains to be justified, I’d suggest that Purplebricks’ forecast profits would need to rise by another 200% to 300% over the next few years. This is quite possible, but it’s certainly not a sure thing.

A cash machine for shareholders?

In the short-to-medium term, I suspect that high profile London estate agent Foxtons Group (LSE: FOXT) could be a more profitable trade for investors.

Foxtons appears to be coping with the slowdown in the London property market by focusing more heavily on the rental market, which now provides almost half of the group’s revenue. The firm’s shares have fallen by nearly 40% over the last year and are starting to look quite good value, in my view.

A forecast P/E of 12 is complemented by a potential dividend yield of 7.8%. Although I’d normally argue that such a high payout is risky, Foxtons’ free cash flow was enough to cover this payout last year. Foxtons has no debt and net cash of £25m. Profits are expected to be broadly flat this year, so the payout seems affordable.

The risk is that profit guidance will be cut during the second half of the year. There’s no way of knowing whether this is likely, but even a 30% cut to the forecast dividend would still provide an attractive 5.4% yield.

In my view, Foxtons could be a good way to profit from the continued strength in the housing market.

Is international better?

If slower economic growth is making you concerned about the outlook for the UK market, then upmarket international estate agent Savills (LSE: SVS) may be a better alternative.

Savills’ share price has fallen by 15% over the last year, but earnings per share are expected to rise by about 10% this year and by 6% in 2017. The stock currently trades on a forecast P/E of 12, falling to 11.2 in 2017.

Free cash flow is very strong and Savills has a price/free cash flow ratio of 10.4, based on last year’s results. That’s very attractive, as it shows that the firm’s accounting profits are backed by genuine surplus cash.

The stock’s  valuation is also underpinned by net cash of £151m. Overall, Savills’ forecast dividend yield of 3.8% looks very safe to me, and could even rise further.

Roland Head has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

ISA coins
Investing Articles

Nervous about investing in a Stocks & Shares ISA? Read this first

Stocks and Shares ISA users have kept their powder dry amid stock market volatility. But are they missing a prime…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

An unbelievable value stock to buy before it’s too late?

This value stock could generate a massive 169% return over the next 12 months, according to one expert analyst! Is…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

2 excellent FTSE 350 stocks I just added to my ISA

Our writer has been doing a bit of shopping recently for his Stocks and Shares ISA. Why is he very…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Up 55% and a P/E of 6.6, is this FTSE 100 share too cheap to miss?

IAG shares have taken flight over the past year. But could it become one of the FTSE 100's worst performers…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

57,584 shares of this high-yield dividend stock pay income equal to the State Pension

Zaven Boyrazian calculates how many shares he needs to buy in this FTSE 100 financial stock to generate enough passive…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

The FTSE 100’s up 27%, but these top blue chips are still dirt cheap

Looking to bag a blue-chip bargain? Royston Wild thinks you might be in luck -- check out these three FTSE…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

£1,000 invested in Warren Buffett’s portfolio 5 years ago is now worth…

Warren Buffett has vastly outperformed the stock market over his long investing career. But how much money have investors actually…

Read more »

Dominos delivery man on skateboard holding pizza boxes
Investing Articles

£150 to spare? Consider buying this 7p penny stock

Our writer thinks this under-the-radar penny stock has interesting growth potential due to the company's strong brand and domestic economy.

Read more »