Be Like Buffett — A Beginner’s Guide To Quality Investing: Next plc, Brooks Macdonald Group plc, Telecom Plus plc, Rotork plc & Elementis plc

Dave Sullivan presents a helpful guide to invest in quality businesses, such as Next plc (LON:NXT), Brooks Macdonald Group plc (LON:BRK), Telecom Plus plc (LON:TEP), Rotork plc (LON:ROR) & Elementis plc (LON:ELM).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Starting off in the big wide world of investing can be a daunting task for people new to the game. There is no shortage of information out there, and thanks to the World Wide Web, it is at our fingertips.

While all of this information can often be helpful, it can sometimes cause an overreaction in share prices, and worse still, it can cause investors — both new and, well, not so new — to forget their investment thesis and dump their holding, only to see the price increase over the coming days, weeks and months.

Believe me, I know how hard it can be to sit on your hands when your portfolio is in the red – just look how the housebuilders sold off on the news of the removal of tax relief on mortgage interest charged to landlords announced in the Budget, only to recover strongly on Thursday.

Learning From The Master

There won’t be many readers that don’t recognise the name Warren Buffett, one of, if not, the most successful investors of modern times. I often wonder whether it could be possible to invest like him, but do it with UK traded shares that exhibit traits – or more to the point, qualities — that the master himself uses to buy shares in a company with a view to holding it forever.

However, with thousands of shares out there, it can be difficult to have the time, patience and knowledge to hunt for the stocks that you want. With that in mind, I’ve used Stockopedia to screen all of the shares in the market, and come up with a list of shares that fit the criteria for their Buffetology-esque Sustainable Growth Screen. This screen tries to work out whether the qualifying stocks are reasonably valued for the expected growth in earnings. The strategy forecasts:

Sustainable earnings growth — the higher that growth rate is, the more likely it is that the company has a durable competitive advantage;

Low debt and a growing earnings yieldreturn on equity and return on capital employed.

The thesis being that this should highlight businesses that show consistently high returns — not a flash in the pan

Remember, we want to hold these shares over the long term – we are not looking to trade!

What Shares Qualify?

Out of the thousands of shares in the market, less than 1% qualify for this screen – this is rather interesting in itself. Out of the qualifying 14 stocks, I have chosen 10 as a nice round number. 

As you will see from the below chart, I have invested around £1,000 including all costs into each company. Whilst this is not a real-money portfolio, I believe that it does represent a new investor just starting out in the market.

Share Number of Shares Cost £
Next 13 987.35
Brooks Macdonald 600 995.55
Telecom Plus 101 995.66
Rotork 439 997.87
Elementis 398 998.41

You may well recognise some of the names in the above table. Some are sitting around all-time highs, others have taken a bit of a bath recently. I not bothered about the short term here, though. I’m in it for the long term. Indeed, I’m looking at holding these shares for at least five years.

Coming Up Next

In my next article, I will add the final five shares to the table and dig a little deeper into the reasons why they occupy a place in this quality portfolio of mine.

Over the coming months, I will review this portfolio and compare its performance to the FTSE 100, my chosen benchmark.

Dave Sullivan owns shares in Next. The Motley Fool UK has recommended Elementis and Rotork. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Housing development near Dunstable, UK
Investing Articles

Are UK housebuilders a gift for value investors right now?

There’s a lot to attract value investors to stocks like Barratt Redrow, Persimmon, and Taylor Wimpey. But are rising inventory…

Read more »

Row of blue European Union flags in Brussels.
Investing Articles

Up 35% in 2026, Europe’s most valuable company is boosting my Stocks and Shares ISA

There are a number of shares in Edward Sheldon’s Stocks and Shares ISA that are flying right now. Here’s a…

Read more »

Investing Articles

Up 427% in a year! As gold plunges is this rampant growth stock suddenly a screaming buy again?

Harvey Jones is wondering whether the sudden gold price plunge has given investors an opportunity to buy this FTSE 100…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

4 reasons Lloyds shares might climb to £2

What factors might spark Lloyds shares into surging all the way up to the £2 mark? Our Foolish author sees…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

My £20,000 in this superb 8.9%-yielding FTSE income share could make me £25,451 a year in dividends over time!

This outstanding FTSE income share offers a huge yield, powerful earnings momentum and deep value, but I think many investors…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Down 26%, where’s Diageo’s share price headed?

Diageo’s share price has fallen sharply, but recent leadership changes raise the question of whether a genuine turnaround may finally…

Read more »

Investing Articles

With 13% annual earnings growth forecast and 45% under ‘fair value’, should I buy more of this FTSE giant now?

This FTSE heavyweight has clear momentum, a deepening pipeline and a valuation gap that’s hard to ignore -- so, is…

Read more »

Investing Articles

Here’s what £10,000 invested in Greggs shares at the start of this year is worth now…

Harvey Jones has bad news for investors hoping Greggs shares would recover in 2026, although of course it's early days.…

Read more »