Greggs has beaten the market but I’d still stay away

Greggs plc (LON: GRG) has bucked the trend of the high street but market overreactions may be the reason.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE might have recovered slightly but we are still in bear market territory, so it’s interesting to see the companies that have done well. These are the five best performing shares over the last six months for the largest 350 companies listed on the London Stock Exchange.

  1. Greggs up 65.6%
  2. BTG up 59.4%
  3. Acacia Mining up 59.4%
  4. Dunelm up 38.9%
  5. Telecom Plus up 37.5%

The performance of the FTSE 350 index over this time was nearly -11% so these companies have done exceptionally well. Greggs (LSE:GRG) dominates the list but slightly benefits from its price being severely depressed at nearly a two-year low six months ago.

On a roll

The outlook for Greggs was bleakest in May following a profit warning which suggested the company was struggling along with the rest of the high street. However on July 31, it released its interim results reporting on a “resilient performance” with profits likely to be similar to 2017. This started the reversal of the share price decline. 

It achieved these positive result by moving to a ‘healthier’ food offering, which was popular in the hot weather conditions. This provided investors with some relief following the lowered profit expectations from May but it did not indicate a vast improvement in performance. Some institutional buyers clearly noticed that the selling had been overdone and there was some big buying in the run-up to the results. 

In the October trading update, the company reported improved like-for-like trading, but profits still expected to be in line with lowered expectations from May. Then in November the company acknowledged that as a result of stronger like-for-like trading, profits were back on track would be ahead of expectations. This was revised upwards further in January.

Recipe for success

There are several reasons for Greggs success. Some of this was making up lost ground following the poor outlook given in May. This can be seen as the share price didn’t actually hit new highs until January even though there had been months of good news. Crucially two things helped it. Firstly, despite poor high street performance, there are still a lot of people who work in towns who don’t change their eating habits or visits to Greggs just because they’re now shopping online more. And perhaps more importantly, the company responded well to a challenging consumer backdrop. It released new healthier/vegan products that were well received by the public.

Value for money

Investors that were familiar with the company noticed that the profits reported in July meant that the profit warning in May showed only a blip in trading that affected the share price but not the long term outlook. Some big institutions obviously felt the selling was overdone as they bought heavily before the results when the price-to-earnings ratio (P/E) was around 15. Institutional buying has a big impact on the share price because it reduces share availability by hoovering up the unwanted shares in large volumes. This forces the price higher, so institutional buys are worth paying attention to.

Full-year expectations are slightly ahead of the start of the year, however the price is 14% higher than the previous all-time high. This suggests the recovery is now priced in or even overdone. The P/E is 21.5, the top end of the usual range for Greggs, os it isn’t a company that I’d be looking to buy at this time.

Robert Faulkner has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Around £16 now, here’s why Greggs shares ‘should’ be trading just over £25

Greggs shares are trading at a serious discount to where they ‘should’ be, based on record sales, iconic branding and…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

This FTSE 250 turnaround story is now delivering a standout 7.3% dividend yield!

This FTSE 250 income play has held its payout steady for years and is now showing early signs of renewed…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

BP shares surge on energy prices, yet still look cheap. What’s the market missing?

Despite a recent energy-price-led spike, BP shares look deeply undervalued just as cash flows strengthen and dividends climb. So, is…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

A superb 7.7% forecast yield! Time for me to buy more of this FTSE passive income superstar?

My passive income portfolio is geared to maximising my dividend income with little effort from me, so should I buy…

Read more »

British coins and bank notes scattered on a surface
Investing For Beginners

These 2 UK stocks just got insanely cheap

Jon Smith reviews a couple of UK stocks that have experienced double-digit percentage falls within the past month. He thinks…

Read more »

UK supporters with flag
Investing Articles

With global markets in meltdown, which UK shares are investors buying?

With events in the Middle East causing stock market chaos, here are the UK shares being bought by users of…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

This growth stock just rocketed 43% in my ISA! What the heck is going on?

Despite surging 43% yesterday, this growth stock remains 65% lower than it was just five months ago. Is it worth…

Read more »

British pound data
Investing Articles

A stock market crash may be coming! 3 tips for ISA holders

Investors have enjoyed tremendous gains in recent years. But with another stock market crash likely, what can be done to…

Read more »