New year, same problems for this FTSE 100 stock?

A big fall in Associated British Foods shares after weak Primark sales news has put the FTSE 100 stock in value territory. But what should investors do?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.

Image source: Getty Images

Shares in Associated British Foods (LSE:ABF) were down 13% on Thursday (8 January) as the FTSE 100 firm issued a weak trading update. And this is getting to be a familiar story for investors.

The company has been considering separating out Primark – its largest business. But results had better start improving before it gets around to doing that.

Weak sales

Primark accounts for almost half of the ABF’s total sales. So investors are justifiably interested in how the business is doing and a key measure of this is like-for-like sales growth.

The company is busy opening new stores and this naturally causes revenues to rise. But it can’t do this forever, so it also needs to find ways to increase sales in its existing outlets.

Like-for-like sales growth measures exactly this. During the Christmas period, however, this was negative for the business overall, 2.7% lower than it was the year before.

Management put this down to weak consumer confidence in mainland Europe, where the company struggled most. The 1.7% growth in the UK isn’t exactly spectacular, but neither is it disastrous in a market that’s undeniably challenging across the board.

I think the firm probably has a lot of scope to increase its store count significantly in the US. And this is a very promising market for Primark to expand into further. 

In Europe, however, the problem is one that investors will be very familiar with. Since 2024, like-for-like sales have faltered, stalled, and then gone into decline – and that’s a problem.

Investing in Primark

Primark has a well-earned reputation for being a strong retailer. And its popularity with customers in the US means, as I mentioned, that it might well have some attractive growth prospects there.

That growth potential meant ABF shares got a boost in November when the firm announced that it was thinking of splitting out its Primark division. But the latest results create a problem here.

For that kind of move to work, investors need to be positive about the retailer’s prospects. And like-for-like sales going backwards isn’t likely to generate this feeling.

At the moment, investors can invest in Primark as part of ABF’s broader portfolio of assets. But these are generally less exciting than the value retailer. 

With the stock falling, though, this might not matter. Investors might think the share price is low enough that Primark is worth the entire market value by itself.

Primark’s annual sales are around £10bn and ABF has a market value of £13bn. Given this, I think it might be worth considering as a potentially undervalued opportunity.

A buying opportunity?

Associated British Foods shares look like good value to me. The question, though, is whether they’re the best opportunity available right now. 

That might come down to specific facts about what an investor is looking for. I think the stock might be a nice way to consider adding a value tilt to a growth-focused portfolio. 

This isn’t the situation with my portfolio right now, though, so I’m going to keep this one on the bench. I’ll see how things develop with my other investments and adjust accordingly.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended Associated British Foods Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British bank notes and coins
Investing Articles

Meet the 9.6%-yielding income share that could keep growing its payout!

This income share yields close to 10% -- and has grown its dividend per share year after year for well…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

When will Barclays shares hit £10?

Barclays shares were close to £1 not so long ago, but could they do the unthinkable and make it to…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

easyJet shares have bounced back before. On a P/E ratio of 6, could they do it again?

Our writer thinks easyJet shares could turn out to be a terrific bargain from a long-term perspective. So is he…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

Could National Grid shares offer me a dividend that won’t be hurt by inflation?

National Grid aims to inflation-proof its dividend per share with a policy of annual rises that match inflation. Is our…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Here’s what happened to £1,000 invested in the past 2 stock market crashes

History may not repeat itself, but our writer reckons there are lessons to be learned from what recent stock market…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

Here’s how the HSBC share price reached an all-time high… and what might be next

HSBC’s record share price reflects a strong rebound in profits and investor confidence, but future gains may be bumpier from…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Investors tempted by beaten-down Diageo shares should mark 6 May on their calendars now

Diageo is a top British blue-chip but its shares have come under fire in recent years. Harvey Jones hopes investors…

Read more »

Close up of manual worker's equipment at construction site without people.
Investing Articles

Are Taylor Wimpey shares just too cheap to ignore?

Times have been tough for holders of Taylor Wimpey shares. But Paul Summers wonders whether a lot of bad news…

Read more »