I’m considering buying more of this struggling FTSE 100 stock

This FTSE 100 stock hasn’t exactly set our writer’s portfolio on fire during the time he’s owned it. But Paul Summers remains optimistic.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Thoughtful man using his phone while riding on a train and looking through the window

Image source: Getty Images

To say that housebuilder Persimmon‘s (LSE: PSN) share price has been in the doldrums for a while now is putting it mildly. In fact, it’s down 42% in five years. While I’ve been fortunate enough to invest during — rather than before — this downturn, I’m still to see any kind of real return.

So, why am I considering adding to my position? Let me explain.

Profit beat!

Like many holders, I welcomed last week’s full-year numbers from the York-based business with open arms. And this wasn’t just because they helped to distract my attention from the sell-off in the wider market.

CEO Dean Finch and co reported a 10% rise to annual underlying pre-tax profit to just over £395m in 2024. This comfortably beat the consensus among analysts of £380m.

What’s behind this good form? Well, it could be the result of inflation coming down to earth and mortgage rates becoming more attractive. The end to a temporary reduction in stamp duty likely prompted at least some buyers to get their skates on too.

The question, of course, is whether this marks a turning point for the Persimmon share price. No one knows the answer for sure. So, let’s consider both sides.

Another false dawn

First, we’ve seen a rebound in inflation. True, this hasn’t been massive. But it has pushed the Bank of England to warn that the pace of interest rate cuts is likely to be slower going forward. This latest development has consequences for affordability and could put off some potential buyers. This includes those looking for their first property, who Persimmon targets more than some of its rivals do.

Investors also need to be aware that the company, like many other large UK businesses, faces additional National Insurance contributions from April. The proposed Buildings Safety Levy could reduce the amount of money it has available for buying land as well.

Throw in the “ongoing macroeconomic and geopolitical uncertainties” mentioned in the results announcement and it’s quite possible that Persimmon will continue to lag the FTSE 100 for the rest of 2025.

Ready to recover

On the other hand, there’s no sign that last year’s trading momentum has slowed just yet. Indeed, the sales rate was 14% higher in the first nine weeks of 2025 than over the same period in 2024.

The company also believes it will build between 11,000 and 11,500 homes this year. The higher of those two numbers would amount to an increase of almost 8% on last year. Cost growth is expected to be lower too.

Longer term, Persimmon’s status as one of the UK’s biggest builders should mean it plays a key role in meeting demand for new homes. And the current government does seem very supportive of this, even if the goal of building 1.5m properties in just five years may prove too ambitious.

Last, there’s the dividend stream to think about. Even though the total payout was slashed back in 2022, the share depreciation since means the forecast yield currently comes in at a very attractive 5.4%. For comparison, the average yield in the FTSE 100 is around 3.5%.

While never guaranteed, having that passive income hit my account should keep me patient until the housing market truly revives.

Paul Summers owns shares in Persimmon Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »