Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

3 proven strategies to help build generational wealth in the stock market

By employing the right approach, it’s entirely possible to build a sizeable sum of money in the stock market over the long haul.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A close-up side view of a three gen female family cooking food for their family as they celebrate Diwali in the family home. The young girl is eating some fresh Jalebi from the baking tray and trying it as her grandmother serves the fresh food into serving dishes.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market has long been a powerful tool for building wealth over time. Indeed, by starting early and following smart investment principles, an individual could create a lasting financial legacy for future generations.

Here are three market strategies that could help secure financial freedom.

Passive investing

Passive investing is where someone invests in index funds that track the overall market rather than picking individual stocks. This is a simple, hands-off way to steadily grow wealth.

John Bogle was the pioneer of index fund investing. He argued that “the winning formula for success in investing is owning the entire stock market through an index fund, and then doing nothing. Just stay the course”. 

While this approach might sound boring, it’s proven its worth. Someone who invested £25,000 in the S&P 500 index 30 years ago would now have over £300,000, adjusted for exchange rate changes.  

Admittedly, we don’t know what returns this index will produce in future. But if it returns just 7.5% with dividends (rather than 9-10%), then £300,000 would become £1m inside another 17 years. 

If this person invested £400 a month on top of the initial £25k across these 47 years, they’d end up with almost £3.2m! This calculation assumes an average 8% return.

Investors could also diversify beyond US stocks and consider ETFs that track the UK’s FTSE 100 and Europe’s STOXX 600.

Dividend reinvesting

Next, there’s dividend investing. This involves actively picking stocks that pay out dividends. Now, this approach is more risky because things can go wrong at individual companies and dividends are never guranteed.

However, it also has the possibility of turbocharging the compounding process when high-yield dividends are reinvested. Let’s use British American Tobacco (LSE: BATS) as an example. This dividend stock offers a 7.5% yield, which is well above the FTSE 100 average (currently around 3.4%).

Operating in over 180 countries, the firm owns cigarette brands such as Dunhill and Lucky Strike. While smoking is in overall decline, the firm’s also seeing growth in next-generation products, with brands like Vuse (vaping), Glo (heated tobacco), and Velo (oral nicotine). 

Of course, falling cigarette sales presents risk. Projections suggest the number of smokers worldwide could fall to 1bn by 2040, down from 1.3bn in 2021. However, that’s still a massive market, and the firm continues to make enough profit to pay high-yield dividends.

Putting £5k into the stock should make £375 in dividends after one year. After 20 years, assuming the same yield, share price and reinvested dividends, the investment would grow to £21,240. At that point, the yearly passive income would be around £1,600. 

This approach requires the building of a diverse portfolio of income stocks. But it has serious wealth-building potential.

Growth investing

Finally, there’s growth investing, which has the potential for blockbuster returns. Just consider the 15-year returns of the five well-known stocks below. Admittedly I’ve cherry-picked them, but owning just one across this time would have lit up an investor’s portfolio.

15-year share price return*
Nvidia 26,800%
Tesla 18,700%
Netflix8,750%
Amazon2,840%
Apple2,490%
*accurate on 14 March 2025

This approach is high-risk, high-reward though because growth companies that suddenly stop growing can quickly unravel.

However, investing £800 a month in growth stocks that collectively average 12% would build a £1m portfolio in just under 23 years starting from scratch. It would take a lot longer with lower percentage returns, but it does show what could be achieved.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Ben McPoland has positions in British American Tobacco P.l.c. The Motley Fool UK has recommended Amazon, Apple, British American Tobacco P.l.c., Nvidia, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

15,446 Diageo shares gets me a £1,000 monthly second income. Should I?

Diageo has been a second-rate income stock for investors over the last few years. But the new CEO sees potential…

Read more »

Investing Articles

2 FTSE 100 stocks to target epic share price gains in 2026!

Looking for blue-chip shares to buy? Discover which two FTSE 100 stocks our writer Royston Wild thinks could explode in…

Read more »

A row of satellite radars at night
Investing Articles

If the stock market crashes in 2026, I’ll buy these 2 shares like there’s no tomorrow

These two shares have already fallen 25%+ in recent weeks. So why is this writer wating for a stock market…

Read more »

British Pennies on a Pound Note
Investing Articles

How much money does someone really need to start buying shares?

Could it really be possible to start buying shares with hundreds of pounds -- or even less? Christopher Ruane weighs…

Read more »

Two gay men are walking through a Victorian shopping arcade
Investing Articles

With Versace selling for £1bn, what does this tell us about the valuations of the FTSE 100’s ‘fashionable’ stocks?

Reflecting on the sale of Versace, James Beard reckons the valuations of the FTSE 100’s fashion stocks don’t reflect the…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Want to stuff your retirement portfolio with high-yield shares? 5 to consider that yield 5.6%+

Not everyone wants to have a lot of high-yield shares in their portfolio. For those who might, here's a handful…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

How much do you need in a SIPP to target a £3,658 monthly passive income?

Royston Wild discusses a 9.6%-yielding fund that holds global stocks -- one he thinks could help unlock an enormous income…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

I asked ChatGPT whether it’s a good time to buy stocks and it said…

One strategy for investors concerned about an AI-induced crash is to think about buying stocks that are likely to recover…

Read more »