3 proven strategies to help build generational wealth in the stock market

By employing the right approach, it’s entirely possible to build a sizeable sum of money in the stock market over the long haul.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A close-up side view of a three gen female family cooking food for their family as they celebrate Diwali in the family home. The young girl is eating some fresh Jalebi from the baking tray and trying it as her grandmother serves the fresh food into serving dishes.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market has long been a powerful tool for building wealth over time. Indeed, by starting early and following smart investment principles, an individual could create a lasting financial legacy for future generations.

Here are three market strategies that could help secure financial freedom.

Passive investing

Passive investing is where someone invests in index funds that track the overall market rather than picking individual stocks. This is a simple, hands-off way to steadily grow wealth.

John Bogle was the pioneer of index fund investing. He argued that “the winning formula for success in investing is owning the entire stock market through an index fund, and then doing nothing. Just stay the course”. 

While this approach might sound boring, it’s proven its worth. Someone who invested £25,000 in the S&P 500 index 30 years ago would now have over £300,000, adjusted for exchange rate changes.  

Admittedly, we don’t know what returns this index will produce in future. But if it returns just 7.5% with dividends (rather than 9-10%), then £300,000 would become £1m inside another 17 years. 

If this person invested £400 a month on top of the initial £25k across these 47 years, they’d end up with almost £3.2m! This calculation assumes an average 8% return.

Investors could also diversify beyond US stocks and consider ETFs that track the UK’s FTSE 100 and Europe’s STOXX 600.

Dividend reinvesting

Next, there’s dividend investing. This involves actively picking stocks that pay out dividends. Now, this approach is more risky because things can go wrong at individual companies and dividends are never guranteed.

However, it also has the possibility of turbocharging the compounding process when high-yield dividends are reinvested. Let’s use British American Tobacco (LSE: BATS) as an example. This dividend stock offers a 7.5% yield, which is well above the FTSE 100 average (currently around 3.4%).

Operating in over 180 countries, the firm owns cigarette brands such as Dunhill and Lucky Strike. While smoking is in overall decline, the firm’s also seeing growth in next-generation products, with brands like Vuse (vaping), Glo (heated tobacco), and Velo (oral nicotine). 

Of course, falling cigarette sales presents risk. Projections suggest the number of smokers worldwide could fall to 1bn by 2040, down from 1.3bn in 2021. However, that’s still a massive market, and the firm continues to make enough profit to pay high-yield dividends.

Putting £5k into the stock should make £375 in dividends after one year. After 20 years, assuming the same yield, share price and reinvested dividends, the investment would grow to £21,240. At that point, the yearly passive income would be around £1,600. 

This approach requires the building of a diverse portfolio of income stocks. But it has serious wealth-building potential.

Growth investing

Finally, there’s growth investing, which has the potential for blockbuster returns. Just consider the 15-year returns of the five well-known stocks below. Admittedly I’ve cherry-picked them, but owning just one across this time would have lit up an investor’s portfolio.

15-year share price return*
Nvidia 26,800%
Tesla 18,700%
Netflix8,750%
Amazon2,840%
Apple2,490%
*accurate on 14 March 2025

This approach is high-risk, high-reward though because growth companies that suddenly stop growing can quickly unravel.

However, investing £800 a month in growth stocks that collectively average 12% would build a £1m portfolio in just under 23 years starting from scratch. It would take a lot longer with lower percentage returns, but it does show what could be achieved.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Ben McPoland has positions in British American Tobacco P.l.c. The Motley Fool UK has recommended Amazon, Apple, British American Tobacco P.l.c., Nvidia, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Housing development near Dunstable, UK
Investing Articles

Are UK housebuilders a gift for value investors right now?

There’s a lot to attract value investors to stocks like Barratt Redrow, Persimmon, and Taylor Wimpey. But are rising inventory…

Read more »

Row of blue European Union flags in Brussels.
Investing Articles

Up 35% in 2026, Europe’s most valuable company is boosting my Stocks and Shares ISA

There are a number of shares in Edward Sheldon’s Stocks and Shares ISA that are flying right now. Here’s a…

Read more »

Investing Articles

Up 427% in a year! As gold plunges is this rampant growth stock suddenly a screaming buy again?

Harvey Jones is wondering whether the sudden gold price plunge has given investors an opportunity to buy this FTSE 100…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

4 reasons Lloyds shares might climb to £2

What factors might spark Lloyds shares into surging all the way up to the £2 mark? Our Foolish author sees…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

My £20,000 in this superb 8.9%-yielding FTSE income share could make me £25,451 a year in dividends over time!

This outstanding FTSE income share offers a huge yield, powerful earnings momentum and deep value, but I think many investors…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Down 26%, where’s Diageo’s share price headed?

Diageo’s share price has fallen sharply, but recent leadership changes raise the question of whether a genuine turnaround may finally…

Read more »

Investing Articles

With 13% annual earnings growth forecast and 45% under ‘fair value’, should I buy more of this FTSE giant now?

This FTSE heavyweight has clear momentum, a deepening pipeline and a valuation gap that’s hard to ignore -- so, is…

Read more »

Investing Articles

Here’s what £10,000 invested in Greggs shares at the start of this year is worth now…

Harvey Jones has bad news for investors hoping Greggs shares would recover in 2026, although of course it's early days.…

Read more »