Which are the best UK shares for artificial intelligence (AI)?

Jon Smith notes some of the big AI players from the US but tries to find some UK shares closer to home that operate in the sector.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Man thinking about artificial intelligence investing algorithms

Image source: Getty Images.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Artificial intelligence (AI) has been one of the big investing themes for 2023. Some argue that without the AI frenzy, the tech heavy NASDAQ index would have performed a lot worse. Despite most of the large players in this area (e.g., Nvidia) being located in the US, there are some UK shares that are involved in this space. Here are a couple for investors to consider.

Making use of tech for groceries

Ocado Group (LSE:OCDO) is a company that I’ve had history with. Years ago I thought the business was great, but struggled to get my head around the valuation. For the best part of the last two years, I flipped and have been more bearish.

The grocery division still accounts for the bulk of the group revenue, and this area has massively underperformed. High inflation has eaten into profit margins. UK customers hit by the cost-of-living crisis have turned to cheaper alternatives. The share price has fallen by 15% over the past year.

Despite all this, the group has a strong connection with AI. For example, it uses the Ocado Smart Platform. This system makes predictions on purchases and adjusts stock levels and supplier requests as a result. It also has Customer Fulfilment Centres, which are full of robots picking items and fulfilling orders that have been placed.

Even though I’m sceptical about the grocery side of the company, the AI side is very impressive. For investors that think AI could help the overall firm become more efficient in years to come, it’s definitely a stock to consider buying.

AI in cyber security

Another option is Darktrace (LSE:DARK). The cyber security company has been heavily involved in technology since inception. After the IPO, excited investors pushed the share price close to 1,000p in 2021. However, problems at the firm mean the share price has fallen by 38% over the past year, down to 334p.

AI is extensively used at the business to not only improve the software packages but even in the product offering itself. This includes elements such as real-time adaptive incident response where AI strives to deal with the threat.

The software can also allow AI to prioritise the risk of different incidents and a host of other useful tools that minimise human interaction.

Clearly, the risk here is that Darktrace is so AI focused that it could be, or become, overly reliant on it. This doesn’t worry me too much, rather I want to see improving financials before getting too excited.

Yet in terms of the chicken or the egg, being an AI sector leader should lead to better revenue further down the line.

Given that AI is still going through a lot of development, I think investors will do well to hold a host of different AI shares going forward. This diversifies the risk involved in just holding a couple of names and reduces pressure on trying to pick just one winner.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended Nvidia and Ocado Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

With a huge 9% dividend yield, is this FTSE 250 passive income star simply unmissable?

This isn't the biggest dividend yield in the FTSE 250, not with a handful soaring above 10%. But it might…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

With a big 8.5% dividend yield, is this FTSE 100 passive income star unmissable?

We're looking at the biggest forecast dividend yield on the entire FTSE 100 here, so can it beat the market…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Why did the WH Smith share price just slump another 5%?

The latest news from WH Smith has just pushed the the travel retailer's share price down further in 2025, but…

Read more »

ISA coins
Investing Articles

How much would you need in a Stocks & Shares ISA to target a £2,000 monthly passive income?

How big would a Stocks and Shares ISA have to be to throw off thousands of pounds in passive income…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

£10,000 invested in Diageo shares 4 years ago is now worth…

Harvey Jones has taken an absolute beating from his investment in Diageo shares but is still wrestling with the temptation…

Read more »

Investing Articles

Dividend-paying FTSE shares had a bumper 2025! What should we expect in 2026?

Mark Hartley identifies some of 2025's best dividend-focused FTSE shares and highlights where he thinks income investors should focus in…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How long could it take to double the value of an ISA using dividend shares?

Jon Smith explains that increasing the value of an ISA over time doesn't depend on the amount invested, but rather…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »