At $10, are volatile NIO shares worth the risk?

Dr James Fox investigates whether NIO shares, now trading for around $10, are a bargain or something to be wary of.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

NIO (NYSE:NIO) shares have tanked in recent weeks, before staging something of a recovery on Friday. The Chinese EV manufacturer is among the most promising rivals to Tesla. But it’s been a tough year for Chinese hard tech. So, at $10, is NIO a buy?

What’s behind the fall?

NIO shares are down 75% over 12 months, and down 20% over one month. Clearly, investors, won’t be happy.

The share price tanked in early 2022, having surged during the pandemic. The year started with a tech sell-off, prompted by a surge in US Treasury yields, which impacted growth stocks more as they are valued on future revenue expectations.

But that wasn’t the end of it. Chinese Covid policy impacted production, putting additional pressure on the share price. And this continues to be an issue.

More broadly, there are concerns about the health of the Chinese economy, compounded by Xi Jinping’s new cabinet — formed entirely of loyalists signalling a further step away from democracy and towards autocracy.

Valuation and profitability

As the share price has fallen, metrics such as the price-to-sales (P/S) ratio have become increasingly attractive. The firm now trades with a P/S around three, far less than Tesla at 10.

However, the firm is still loss-making. On Thursday, the firm reported a bigger quarterly loss due to a jump in costs, but said it expects deliveries to almost double in the current quarter.

This year, with output growth slowing in the first three quarters, it seems that NIO might have taken a step back on the path to profitability. Projections suggest that profitability may not come until late 2024 or 2025 now.

Reasons for optimism

I’m optimistic on this firm’s outlook primarily because of the strength of its offering. NIO has an exceptional range of vehicles, and they’re priced competitively versus US and European counterparts. The company is also utilising the latest technology, including battery-swapping technology that allows users to change their empty batteries for full ones in a matter of minutes.

The Shanghai-based company also has seven cars on offer — and this is particularly important as choice is normally positive for generating sales. By comparison, Li Auto only has two cars — albeit very impressive ones — in production.

It’s also worth noting that NIO’s EVs matched up well against its US peers. Several NIO vehicles beat their Tesla counterparts on range — but not speed. NIO is also packing its vehicles full of gadgets, including voice-activated window and boot opening.

There’s also the matter of Chinese Covid policy. It was relaxed yesterday. But ultimately, I think the policy will be scrapped all together.

Will I buy NIO stock?

I actually bought NIO at around $13 earlier in the year, although the pound was stronger back then so in GBP terms, the share price is pretty similar right now. I could have sold around $24 in the summer, but preferred to play the longer game.

Now, with the stock trading around $10, I’m buying more despite the weakness of the pound. I really can see NIO becoming a household name one day.

James Fox has positions in Nio Inc. The Motley Fool UK has recommended Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

With Warren Buffett about to step down, what can investors learn?

Legendary investor Warren Buffett is about to hand over the reins of Berkshire Hathaway after decades in charge. How might…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

I asked ChatGPT for the perfect passive income ISA and it said…

Which 10 passive income stocks did the world's most popular artificial intelligence chatbot pick for a Stocks and Shares ISA?

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How I generated a 66.6% return in my SIPP in 2025 (and my strategy for 2026!)

By focusing on undervalued, high-potential stocks, this writer achieved market-beating SIPP returns in 2025 – here’s how he aims to…

Read more »