2 cheap shares to buy in September

This month, I’m intending to buy more boohoo shares, as well as opening up a new position in my portfolio in a certain US giant…

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Smiling senior white man talking through telephone while using laptop at desk.

Image source: Getty Images

I have been looking for shares to buy for my portfolio in the coming weeks. Recent market volatility means I think some shares offer me better value now than they did before. Here are two that have caught my eye.

Alphabet

Shares in US tech giant Alphabet (NASDAQ: GOOG) have fallen 23% over the past year and now trade on a price-to-earnings ratio of 21.

But while the share price may have been moving downwards, I think Alphabet’s future prospects get better and better over time. Its Google search engine is so widely used that it is is almost a license to print money. Other parts of the business like YouTube are also incredibly popular. The company’s installed customer base and technical expertise gives it a massive competitive advantage as it makes it hard for rivals to lure users away. That gives Alphabet pricing power.

Even if it invested no more in its business and let it stand still, I think Alphabet could produce huge profits for years to come. But it is investing in growing its business, which makes it more attractive to me as a long-term investor. Last year’s record profit of $76bn, for example, was far ahead of the $40bn Alphabet had earned in the prior 12 months.

There are risks that come with success on such a big scale. Regulators may try to break the company up, or take some of its earnings by imposing large fines on it. Alphabet works in a range of very complex regulatory regimes. But the long-term story here is compelling. I would be happy to buy Alphabet shares now and hold them for the coming decade.

boohoo

If Alphabet shares have had a hard year, their poor performance pales in comparison to online retailer boohoo (LSE: BOO). The fashion merchant has seen its share price collapse 84% in the past year. I have bought in, only to watch the shares fall even further.

So why do I still see these as shares to buy now for my portfolio given that background? In short, I think the underlying business here has attractive characteristics. People need clothes, more and more shoppers like to buy them digitally, and boohoo has developed a competitive cost model that could stand it in good stead during economically tough times.

The company has proven in the past that it can be very profitable. It continues to scale up operations in the US and I expect in years to come the international footprint could be a significant driver for further profits. Meanwhile, there are definitely challenges. boohoo’s emphasis on competitive pricing can mean inflation poses more of a risk to profits in coming years than it does at rivals that can pass it on to customers more easily.

But its business model has been proven in the past, it has a strong collection of brands and I think the market space in which it operates has substantial space for further growth. I continue to see boohoo as shares to buy for my portfolio this month.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. C Ruane has positions in boohoo group. The Motley Fool UK has recommended Alphabet (A shares), Alphabet (C shares), and boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

How much is needed in an ISA to target a £766.60 weekly passive income?

Mark Hartley details why monthly contributions combined with high-yield stocks can help achieve passive income equivalent to the median UK…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

After a 103% gain, this penny stock’s forecast to rise a further 106%. But will it?

Our writer was surprised to find this rallying penny stock's expected to grow even further, yet this one seems to…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Will the stock market finally crash next week?

The stock market has refused to crash despite all the uncertainty triggered by the war in Iran. But Harvey Jones…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

No pension at 40? Don’t panic! A SIPP could be the answer

For those in their 40s who have yet to start saving, James Beard reckons there’s still time for a SIPP…

Read more »

Stacks of coins
Investing Articles

Potentially 58% undervalued, is this a penny stock bargain?

One analyst reckons this penny stock is 58% undervalued. James Beard wonders whether now’s the time to consider bagging himself…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how a jittery stock market might help you retire years early!

When the stock market wobbles, some investors get nervous and panic. Others try to use the opportunities presented to their…

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

This 7.27%-yielding dividend stock is near a 52-week low! Time to consider buying?

Zaven Boyrazian has just spotted a dividend stock promising some big passive income for opportunistic investors. But is it too…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

How to invest £5,000 to target a £400.50 second income

With many ways to earn a second income, one of my favourite strategies remains dividend shares. So which income stock's…

Read more »