Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

2 reasons why the Wickes share price is down 20% today

Jon Smith explains some of the points within the half-year results released today that are causing the Wickes share price to fall.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Stack of one pound coins falling over

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With the release of half-year results this morning, the Wickes (LSE:WIX) share price has seen a sharp move lower. It currently trades at 134p, down almost 20% from the previous close. Over a broader one-year period, it’s down 34.5%. Here are a few of the reasons within the poor results that I think are causing the drop.

Revised profit outlook

In the results, the big point was that the company now expects pre-tax profit to be in the £72m-£82m range. This is a revision lower from the £83m previously stated.

Part of this revision is due to the uncertain demand that the company faces from consumers. Wickes is a well-known DIY retailer, and has a large base of clients.

Although I wouldn’t call the products expensive, carrying out new DIY projects in the current economic backdrop isn’t something I would imagine is high up on people’s agendas. The mentality of making-do with what I’ve got it is more in line with my thinking, rather than an urge to redo my bathroom. What this boils down to is that during tough economic times, people are unlikely to want to commit to spending on new projects.

Lower demand ultimately leads to lower profit, which is exactly what Wickes is forecasting could happen.

Cost inflation biting

In the report, it noted that “we continue to manage supply chain inflation responsibly by passing through cash cost increases while maintaining our leading price position.”

Even though this is being contained at the moment, inflation is forecast to rise even higher (into double-digits) at the end of the summer. Therefore, I think investors are concerned about the implications of this for Wickes.

The comment also doesn’t fill me with confidence about how it’s being handled. If it passes cost increases to customers, demand will decrease as goods are more expensive. It can’t maintain the position of being the cheapest if it keeps raising prices.

An alternative is to take the hit on inflation at the business side and not pass it on. Yet this would increase costs and reduce profit margins. Either way, it’s not good.

Limited positives for the Wickes share price

It wasn’t all gloomy reading for shareholders. Total sales were up 0.8% versus the same period last year. On a three-year comparison, sales jumped 23.4%.

The business also spoke of the strong balance sheet and solid order book that it has going into H2. Therefore, even if the outlook isn’t rosy, the company is at least in a good position as it heads into the storm.

Ultimately, the contents of the report have caused a knee-jerk move lower this morning. Even though it contained some good news, I don’t think it’s a company that I want to be investing in at the moment.

Jon Smith and The Motley Fool UK have no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two gay men are walking through a Victorian shopping arcade
Investing Articles

With Versace selling for £1bn, what does this tell us about the valuations of the FTSE 100’s ‘fashionable’ stocks?

Reflecting on the sale of Versace, James Beard reckons the valuations of the FTSE 100’s fashion stocks don’t reflect the…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Want to stuff your retirement portfolio with high-yield shares? 5 to consider that yield 5.6%+

Not everyone wants to have a lot of high-yield shares in their portfolio. For those who might, here's a handful…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

How much do you need in a SIPP to target a £3,658 monthly passive income?

Royston Wild discusses a 9.6%-yielding fund that holds global stocks -- one he thinks could help unlock an enormous income…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

I asked ChatGPT whether it’s a good time to buy stocks and it said…

One strategy for investors concerned about an AI-induced crash is to think about buying stocks that are likely to recover…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Down 9% in a month with a P/E below 8 – time to consider buying IAG shares?

When IAG shares fell earlier this year Harvey Jones filled his boots. Now the FTSE 100 airline has slipped again.…

Read more »

Tesco employee helping female customer
Growth Shares

Here’s where the experts think the Tesco share price could finish next year

Jon Smith sets his sights on the Tesco share price direction for 2026 and muses over the forecasts being offered…

Read more »

Lady taking a carton of Ben & Jerry's ice cream from a supermarket's freezer
Investing Articles

Should I scoop up some Magnum Ice Cream shares for my ISA? 

The world's largest ice cream business started trading on the London Stock Exchange today. Is this the next buy for…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 incredible FTSE 100 shares I can’t stop buying!

Discover the two FTSE 100 shares our writer Royston Wild's been piling into -- and why he expects them to…

Read more »