2 cheap shares I’d buy now while prices are low

These two FTSE 100 shares have tumbled heavily in 2022. But I’d happily buy both cheap shares today for their cash dividends and recovery potential.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the first few weeks of 2022, the FTSE 100 got off to a good start. At its 52-week high of 7,687.27 points on 10 February, the index was up over 300 points (+4.1%) since 2021. But then Russia invaded Ukraine and the index dived. The Footsie crashed below 7,000 points three weeks ago, but then rebounded. On Friday, it closed up 1.3% so far in 2022. Given that a tragic European conflict is raging, I see any gain as a plus. Nevertheless, I’m still finding many cheap shares lurking in the FTSE 100 today.

Two cheap shares I’d buy

As a veteran value investor, I’m constantly looking for cheap shares: stocks trading on modest price-to-earnings ratios and market-beating earnings yields, with chunky dividend yields. Also, when hunting beaten-down stocks, I prefer ‘fallen angels’ with solid business models and future prospects.

The first of the two cheap shares I’d buy is Unilever (LSE: ULVR). At their all-time high, shares in the consumer goods giant peaked around £52 in August 2019. On Friday, Unilever stock closed at 3,356.5p, more than a third (-35.5%) below this peak. What’s more, Unilever shares are down 14.9% in 2022 and 18.1% over the past 12 months. At this level, the Anglo-Dutch group is worth just £86.2bn. Right now, this FTSE 100 firm’s shares trade on a historically low price-to-earnings ratio below 17.4 and an earnings yield of 5.8%. What’s more, the stock offers a dividend yield of 4.4% a year (1.1 times the FTSE 100’s cash yield). To me, these fundamentals suggest that this quality business — a long-term winner for decades — is too cheap today. Hence, despite its recent troubles, I’d buy and hold ULVR for my family portfolio.

Cheap stock #2: ITV

The second of my cheap shares has endured a particularly brutal start to 2022. Shares in ITV (LSE: ITV) have crashed from 110.55p on 31 December 2021 to 81.4p on Friday. That’s a collapse of 29.15p — or 26.4% — in under three months. What’s more, ITV shares are down 24.7% over six months, 33.4% over one year, and a whopping 62.8% over five years. As a result, the shares are the second-worst performer in the FTSE 100 index over the past half-decade. Yikes.

Five years ago, on 31 March 2017, the ITV share price closed at 218.9p. Now it’s 81.4p. Normally, this would indicate to me that the company might be more of a basket case than a ‘fallen angel’. But from my perspective, ITV seems to be doing reasonably well as a niche media business. Indeed, on 3 March, it released its full-year results for 2021. The company’s yearly revenue surged 24% to a record high of nearly £3.5bn. As a result, ITV’s operating profit jumped to £519m, 46% ahead of 2020’s result. Yet this business is valued at under £3.3bn today.

One reason for ITV’s recent share slump is that analysts are worried about it raising spending on future content. But its cheap shares trade on a price-to-earnings ratio of 8.7 and an earnings yield of 11.5%. Also, the dividend yield of 4.1% a year is marginally higher than the FTSE 100’s cash yield. To me, these depressed fundamentals suggest that ITV is too cheap, so I’d happily buy this FTSE 100 share today.

Cliffdarcy has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The key number that could signal a recovery for the Greggs share price in 2026

The Greggs share price has crashed in 2025, but is the company facing serious long-term challenges or are its issues…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price hit £16 in 2026? Here’s what the experts think

The Rolls-Royce share price has been unstoppable. Can AI data centres and higher defence spending keep the momentum going in…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Up 150% in 5 years! What’s going on with the Lloyds share price?

The Lloyds share price has had a strong five years. Our writer sees reasons to think it could go even…

Read more »

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »