Why I would buy the Hut Group shares

Rupert Hargreaves explains why he thinks there is an opportunity in the Hut Group shares for his long-term growth portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Hut Group (LSE: THG) shares have been under pressure recently. Since the stock’s IPO earlier this year, shares in the e-commerce company have lost nearly 60% of their value. 

There is no one particular reason why the market has been treating the company so badly over the past few months. It looks as if there are a range of factors that investors are concentrating on. 

Reasons to sell the Hut Group shares

First of all, there are corporate governance issues. Hut Group Founder and CEO Matthew Moulding was given a golden share in the corporation at the time of its IPO to maintain control over the business even when it went public. There are also some question marks over transactions between the CEO and the business involving company property. 

As well as these issues, it seems as if the market is struggling to place a value on a business it does not understand. The group has two parts — its e-commerce operation, and the software and logistics business, Ingenuity. 

Ingenuity sells its technology to other retailers in the online sector. After an investor day earlier this month, where the company tried to explain this technology arm’s outlook, the stock dropped significantly. It seems as if analysts were disappointed with Ingenuity’s progress.

However, I think this could be an opportunity. Ingenuity is backed by the Japanese investor SoftBank. This group understands technology. It has supported a string of high-flying tech firms and manages the SoftBank Vision Fund 1 as well as the SoftBank Vision Fund 2. Together these two funds manage $154bn. Most of that cash is invested in technology companies. 

SoftBank’s investment valued Ingenuity at £4.5bn. So clearly, the group thinks this business is worth a significant amount. 

It might be the case that UK investors do not understand how to value such an early stage growth company. 

At the same time, Moulding has recently said that he will be giving up his golden share and overhauling corporate governance. This is another step in the right direction for the group and should meet some of the City’s corporate governance concerns. 

Undervalued 

All in all, I think the Hut Group shares now look undervalued. The company is trying to change, and the world’s most significant tech investor thinks its Ingenuity division is incredibly valuable. Based on these factors, I would buy a speculative position in the stock for my portfolio today. 

Still, this growth company may not be suitable for all investors, and I wouldn’t invest a large amount in it. The Hut Group is still loss-making. It could remain so for some time as the e-commerce sector is incredibly competitive. Moreover, just because SoftBank thinks Ingenuity is worth £4.5bn, it does not mean other investors will agree with this valuation. 

These are the most significant risk factors hanging over the stock today. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive income text with pin graph chart on business table
Investing Articles

How many Barclays shares do I need to buy for a £1,000 passive income?

Dividends from Barclays shares are about to skyrocket as management outlines plans to return £15bn to shareholders. Is this a…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This fallen FTSE 100 darling could be one of the best shares to buy in March

There was a time when investors couldn’t get enough of this FTSE 100 stock. Now I reckon it might be…

Read more »

Investing Articles

Around £16 now, here’s why Greggs shares ‘should’ be trading just over £25

Greggs shares are trading at a serious discount to where they ‘should’ be, based on record sales, iconic branding and…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

This FTSE 250 turnaround story is now delivering a standout 7.3% dividend yield!

This FTSE 250 income play has held its payout steady for years and is now showing early signs of renewed…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

BP shares surge on energy prices, yet still look cheap. What’s the market missing?

Despite a recent energy-price-led spike, BP shares look deeply undervalued just as cash flows strengthen and dividends climb. So, is…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

A superb 7.7% forecast yield! Time for me to buy more of this FTSE passive income superstar?

My passive income portfolio is geared to maximising my dividend income with little effort from me, so should I buy…

Read more »

British coins and bank notes scattered on a surface
Investing For Beginners

These 2 UK stocks just got insanely cheap

Jon Smith reviews a couple of UK stocks that have experienced double-digit percentage falls within the past month. He thinks…

Read more »

UK supporters with flag
Investing Articles

With global markets in meltdown, which UK shares are investors buying?

With events in the Middle East causing stock market chaos, here are the UK shares being bought by users of…

Read more »