Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I would buy the Hut Group shares

Rupert Hargreaves explains why he thinks there is an opportunity in the Hut Group shares for his long-term growth portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Hut Group (LSE: THG) shares have been under pressure recently. Since the stock’s IPO earlier this year, shares in the e-commerce company have lost nearly 60% of their value. 

There is no one particular reason why the market has been treating the company so badly over the past few months. It looks as if there are a range of factors that investors are concentrating on. 

Reasons to sell the Hut Group shares

First of all, there are corporate governance issues. Hut Group Founder and CEO Matthew Moulding was given a golden share in the corporation at the time of its IPO to maintain control over the business even when it went public. There are also some question marks over transactions between the CEO and the business involving company property. 

As well as these issues, it seems as if the market is struggling to place a value on a business it does not understand. The group has two parts — its e-commerce operation, and the software and logistics business, Ingenuity. 

Ingenuity sells its technology to other retailers in the online sector. After an investor day earlier this month, where the company tried to explain this technology arm’s outlook, the stock dropped significantly. It seems as if analysts were disappointed with Ingenuity’s progress.

However, I think this could be an opportunity. Ingenuity is backed by the Japanese investor SoftBank. This group understands technology. It has supported a string of high-flying tech firms and manages the SoftBank Vision Fund 1 as well as the SoftBank Vision Fund 2. Together these two funds manage $154bn. Most of that cash is invested in technology companies. 

SoftBank’s investment valued Ingenuity at £4.5bn. So clearly, the group thinks this business is worth a significant amount. 

It might be the case that UK investors do not understand how to value such an early stage growth company. 

At the same time, Moulding has recently said that he will be giving up his golden share and overhauling corporate governance. This is another step in the right direction for the group and should meet some of the City’s corporate governance concerns. 

Undervalued 

All in all, I think the Hut Group shares now look undervalued. The company is trying to change, and the world’s most significant tech investor thinks its Ingenuity division is incredibly valuable. Based on these factors, I would buy a speculative position in the stock for my portfolio today. 

Still, this growth company may not be suitable for all investors, and I wouldn’t invest a large amount in it. The Hut Group is still loss-making. It could remain so for some time as the e-commerce sector is incredibly competitive. Moreover, just because SoftBank thinks Ingenuity is worth £4.5bn, it does not mean other investors will agree with this valuation. 

These are the most significant risk factors hanging over the stock today. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The BP share price could face a brutal reckoning in 2026

Harvey Jones is worried about the outlook for the BP share price, as the global economy struggles and experts warn…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

How on earth did Lloyds shares explode 75% in 2025?

Harvey Jones has been pleasantly surprised by the blistering performance of Lloyds shares over the last year or two. Will…

Read more »

Group of four young adults toasting with Flying Horse cans in Brazil
Investing Articles

Down 56% with a 4.8% yield and P/E of 13 – are Diageo shares a generational bargain?

When Harvey Jones bought Diageo shares he never dreamed they'd perform this badly. Now he's wondering if they're just too…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

Could these 3 holdings in my Stocks and Shares ISA really increase in value by 25% in 2026?

James Beard’s been looking at the 12-month share price forecasts for some of the positions in his Stocks and Shares…

Read more »

National Grid engineers at a substation
Investing Articles

2 reasons I‘m not touching National Grid shares with a bargepole!

Many private investors like the passive income prospects they see in National Grid shares. So why does our writer not…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£10,000 invested in Greggs shares 5 years ago would have generated this much in dividends…

Those who invested in Greggs shares five years ago have seen little share price growth. However, the dividends have been…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Growth Shares

Here is the Rolls-Royce share price performance for 2023, 2024, and 2025

Where will the Rolls-Royce share price be at the end of 2026? Looking at previous years might help us find…

Read more »

Investing Articles

This FTSE 250 stock could rocket 49%, say brokers

Ben McPoland takes a closer look at a market-leading FTSE 250 company that generates plenty of cash and has begun…

Read more »