Why I’m waiting for the Lloyds share price to fall to 25p before investing more

Jonathan Smith explains why he thinks the Lloyds share price could have another tumble, and how he’s using this as an opportunity to average in.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stock in Lloyds Banking Group (LSE: LLOY) is one of the most traded on the FTSE 100 index. It has a large following from retail investors like me, as well as larger institutional investors. Such a large amount of activity, however, doesn’t guarantee the share price will always go up. Over the past year, the Lloyds share price is down 45%. Only 10 members of the FTSE 100 registered a worse performance over this period. As someone who has held shares in Lloyds during this price fall, I’ve finally made up my mind on what to do going forward.

Averaging in

Like many investors, I don’t go all in on a single stock, or on a single day. If there’s a stock I believe could perform well in the long term, I’m happy to average in over time. This is the case for the Lloyds share price. I invested a tranche at 37p several months ago, which I wrote about here. Now, I’m waiting for 25p in order to buy in again. 

The process of averaging in essentially allows me to get a better blended buying rate over a period of time. I have a portion at 37p, and hopefully soon another portion at 25p. Should the share price continue to fall, I’ll likely have funds for one more tranche at a lower level. If I can buy at 25p, then it reduces my average buy-in price to 31p. This allows me to achieve a lower price overall than just investing everything in one go.

Why wait for the Lloyds share price to fall?

I could simply buy more stock now, with the Lloyds share price trading around 27p. Unfortunately, I think the share price could easily fall further, for several reasons. First, the backdrop is not supportive for the business model at present. The news that the UK has entered a recession is bad for banks, as consumers typically tighten up spending habits. Added to this is a reduction in new loan issuance, which is a high profit area for banks.

Second, Lloyds has a large retail arm. This retail arm exposes it to a larger slump in revenues, compared to banks such as HSBC and Barclays, that have large trading and investment banking arms to cushion the retail arm. 

Finally, mid-year results showed a pre-tax loss of £602m, and I struggle to see what is going to change through to the end of the year. If anything, we could see interest rates cut down to 0% as is being speculated. This would further erode the net interest rate premium that Lloyds receives as a bank. 

Therefore, waiting for a further potential fall could help me buy in at a lower level, and reduce my average buying price.

Patience for long-term profits

Despite the negativity mentioned above, I do believe that Lloyds is a fundamentally sound business with a good balance sheet. So looking out to the long term, I’m not worried about the Lloyds share price staying at current depressed levels. That’s why if we do see another slump down to 25p, I’m going to be buying!

jonathansmith1 owns shares in Lloyds Banking Group The Motley Fool UK has recommended Barclays, HSBC Holdings, and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »