Don’t waste the stock market crash! I’d open an ISA and buy these 2 FTSE 100 shares today

Peter Stephens thinks these two FTSE 100 (INDEXFTSE:UKX) shares appear to offer good long-term value for money after the stock market crash.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Opening an ISA and buying FTSE 100 shares after the recent market crash may seem to be a high-risk strategy. The UK economy contracted by 20% in April, the largest monthly fall on record. As such, there could be a large amount of volatility ahead.

However, over the long run, a number of large-cap shares could offer growth potential. Their valuations suggest they offer wide margins of safety, which could make now an opportune moment to buy them.

With that in mind, here are two FTSE 100 stocks that appear to offer attractive risk/reward ratios after their recent share price falls.

Next

The recent trading update from FTSE 100 retailer Next (LSE: NXT) showed the scale of impact that coronavirus has had on its financial performance. For the period from 26 January to 25 April, the company recorded a 38% decline in sales. This trend could continue in the near term, with its stores having been closed after the period end.

Furthermore, weak consumer confidence and social distancing measures may mean sales fail to return to normal levels, even as stores reopen from mid-June. This could mean the FTSE 100 business faces further negative sales.

However, Next seems well-placed to capitalise on a continued trend towards online retailing. It’s invested in improving the speed of its supply chain, seeking to become a more dominant online retailer for clothing and home products.

Furthermore, its recent update included a stress test that shows it could be in a relatively strong financial position to overcome weak sales in the short run. This may allow the business to improve its competitive position and increase its market share over the long term. As such, now could be the right time to buy the FTSE 100 retailer in an ISA.

FTSE 100 housebuilder Persimmon

Another FTSE 100 stock that’s experienced difficult trading conditions over recent months is housebuilder Persimmon (LSE: PSN). Construction work ground to a halt and the company closed its sales offices. Even though businesses are reopening across the sector, there are greater difficulties in obtaining mortgages. Weak consumer confidence may also weigh on demand for new homes in the coming months.

Persimmon’s cash position of £600m suggests it’s in a good position to survive a period of weaker sales in 2020. It was also making good progress in improving its customer satisfaction scores prior to coronavirus. That could also increase its chances of experiencing sustainable growth over the long run. 

Looking ahead, demand for new homes is likely to return to pre-coronavirus levels over the medium term. Factors such as low interest rates and government support programmes could catalyse the FTSE 100 housebuilding sector. And that could boost Persimmon’s share price after its 15% decline since the start of the year. Therefore, it could offer improving capital returns over the long run.

Peter Stephens owns shares of Persimmon. The Motley Fool UK owns shares of Next. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man pulling an aggrieved face while looking at a screen
Market Movers

Down 7%! Why on earth are Imperial Brands shares plummeting today?

Imperial Brands shares are in freefall after a negative reception to fresh trading news. Is the party finally over for…

Read more »

Rear View Of Woman Holding Man Hand during travel in cappadocia
Investing Articles

With a P/E under 7, this value stock looks far too cheap at 101p

This writer reckons value stock Hostelworld (LSE:HSW) looks dirt-cheap as it gets dividends flowing again and builds a social travel…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing For Beginners

Down 30% in 6 months, I think there’s a big catch to this insanely cheap stock

Jon Smith talks through why careful research is needed when trying to assess if a cheap stock is worth buying…

Read more »

Investing Articles

£5,000 invested in National Grid shares 5 years ago is now worth…

Andrew Mackie takes a closer look at National Grid shares and why short-term market weakness could be missing a powerful…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

How big does an ISA need to be to aim for a £1,500 monthly second income?

Harvey Jones shows how building a balanced portfolio of FTSE 100 dividend stocks can produce a high-and-rising second income in…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

£20,000 invested in BP shares 1 year ago is now worth…

BP shares have rocketed in the past 12 months, yet analysts think the real growth story is only just beginning,…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

A 6.8% forecast yield! 1 often-overlooked FTSE 100 income stock to buy today?

This income stock offers a high forecast yield and strengthening momentum, yet many investors overlook it — creating a rare…

Read more »

GSK scientist holding lab syringe
Investing Articles

GSK’s share price is under £22, but with a ‘fair value’ much higher, is it time for me to buy more right now? 

GSK’s share price rose over the last year, but a huge gap remains between its price and fair value —…

Read more »