Here are my top 3 investing ideas of the decade for navigating the FTSE 100 stock index

Jonathan Smith’s FTSE 100 stock index wish-list contains high-growth, high-income and defensive shares that he wants to invest in.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

As far as the new decade has gone so far, it’s not off to a great start. We entered 2020 on after a resounding election victory that meant Brexit uncertainty might soon end. The FTSE 100 index was also performing well, and the economy didn’t look close to a recession.

The Covid-19 pandemic quickly changed all of the above, and the FTSE 100 index is down around 25% year to date. But a decade is a long time, and we’re less than half a year into it. So for stock investors looking at the long term, below are my top three strategies for the decade.

Buy defensive

Without wishing to start off overly gloomy, my first idea would be to buy defensive stocks. Defensive stocks are those that perform well during a downturn. This is usually due to the products/services offered being a necessity for consumers and being bought regardless of the economic performance. Good examples of this are supermarkets such as J Sainsbury, and healthcare firms such as Astrazeneca

My rationale for this long-term play is that we recently ended the longest stock market bull run in history. So it may take a few years to get up to the speed of gains we saw in the past few years. We may recover most of the losses from the pandemic in the next year, but having this cautious tilt to your stock portfolio will definitely help you to sleep easier. 

Buy high growth

The ‘exciting’ firms of today can often be the stalwarts of tomorrow. Now obviously, if you knew that certain growing firms would be profitable buys, you’d simply buy them all. But you can never know that and high-growth firms are riskier to invest in. In order to counterbalance this risk, mix your investments into half a dozen growth firms. This means that even if some fail to really break through in the decade, having one that does (and doubles the share price) more than makes up for it.

As examples, take a look at the story and growth behind Ocado, Flutter Entertainment and Games Workshop (actually a FTSE 250 firm). I wrote more about the merits of high-growth businesses here, and how they can aid early retirement.

Buy safe dividend stocks

Until recently, most FTSE 100 firms were paying dividends, and exceptionally few had the need to cut them. Yet due to the pandemic, even income-paying stalwarts such as ITV and Royal Dutch Shell have slashed them.

For some firms, it will take a while before the board has enough confidence to resume paying dividends. So when looking at the next decade, it’s important to buy safe dividends wherever possible. Adding stocks that pay out dividends is vital to support your other strategies.

High-growth firms usually look to reinvest profits to support further expansion, and defensive stocks usually don’t offer high dividend yields. So seeking income is wise to support the other two ideas.

Overall, my top three themes for the decade aim to cover most scenarios. Now let’s sit back and see what happens!


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Jonathan Smith does not own shares in any firm mentioned. The Motley Fool UK owns shares of Flutter Entertainment. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

With a 30% increase since the start of the year, does the Barclays share price still offer good value?

In light of an impressive Barclays share price rally, our writer considers the attractiveness of the bank’s stock relative to…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much passive income could we earn from UK shares with just £10 per day?

Even with modest amounts of money to invest, we can still consider investing in the UK stock market to generate…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

3 booming growth shares in the Scottish Mortgage portfolio

Our writer highlights a diverse trio of red-hot shares from the portfolio of Scottish Mortgage Investment Trust. Are any worth…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

2 growth stocks absolutely smashing the FTSE 100

If you think the wider FTSE 100 is having a good year (and it is), check out the gains holders…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

FTSE 100: next stop 10,000?

As the FTSE 100 briefly hits 9,000 points, investors are already looking forward to when the next 1,000-point level might…

Read more »

Investing Articles

Is Burberry ‘back’ as a solid update drives its shares to 17-month highs?

Burberry shares have risen by more than 60% since May's forecast-beating financials. Can the FTSE 250 luxury giant keep rising?

Read more »

Two gay men are walking through a Victorian shopping arcade
Investing Articles

The Burberry share price continues to rise despite falling sales!

Our writer looks at how the Burberry share price responded to the company’s first-quarter trading update, which was released earlier…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

What a crazy day for the share price of this FTSE 250 retailer!

Our writer’s taken time to digest the latest results of the FTSE 250’s Frasers Group. And he likes what he…

Read more »