Forget buy-to-let, Cash ISAs and gold: I’d buy cheap FTSE 100 stocks in this market crash

I think the FTSE 100 (INDEXFTSE:UKX) offers greater long-term growth prospects than other mainstream assets following the market crash.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s recent market crash is likely to make some investors more risk-averse over the near term. As such, they may try to avoid losses on stocks by focusing their capital on other assets such as gold, Cash ISAs and buy-to-let property.

However, those assets may fail to produce returns that can match those of the FTSE 100 over the long run. The index’s recovery prospects and its low valuations could lead to high total returns for investors.

Recovery potential

The FTSE 100 has a long history of experiencing bear markets, and recovering from them. Perhaps the first major decline in its price level occurred in the 1987 market crash. That was when the index declined by over 10% in one day as part of a wider slump in stock prices.

However, within two years it was trading at a higher level than before the 1987 crash. It has gone on to overcome several other bear markets, such as those of the early 2000s and the global financial crisis.

As such, a recovery from the index’s present challenges seems likely over the long run. Yes, the risks facing the world economy are unprecedented and there is currently no clear end in sight. But investors who buy high-quality stocks when they trade on low valuations have historically been rewarded.

Many companies will emerge from the current crisis in a stronger position relative to their peers. This could lead to impressive returns for long-term investors.

Value opportunities

Of course, not every cheap stock is worth buying. Some companies, for example, may have weak balance sheets. Or they could experience a prolonged decline in their sales and profitability.

Therefore, it is crucial for investors to assess the quality of a business before buying it. That way, they can determine whether a company offers good value for money based on its price and the quality of its business model.

Through purchasing a diverse range of FTSE 100 stocks now and holding them for the long run, you can generate high returns while limiting your overall risks.

Relative appeal

Low interest rates are likely to mean that Cash ISAs offer below-inflation returns. So holding equities could be a better idea than relying on savings accounts to fund your financial future.

Likewise, tax changes to buy-to-let investments may mean that the net returns available to landlords are relatively unattractive – especially since rental growth could be limited.

While the gold price could move higher in the short run if investor sentiment remains weak, the precious metal is trading close to an all-time high. Therefore, as investor sentiment towards risky assets improves, its scope to deliver capital gains may be limited.

As such, buying FTSE 100 shares while they are cheap could be a better means to generate impressive total returns in the long run.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.
Investing Articles

The Sage share price slides on half-year results: is it time to buy?

Sage’s share price has slipped on an uncertain outlook. But the company’s results suggest it’s still making good progress, says…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

Despite receiving zero passive income, I reckon these are the happiest shareholders on earth!

One of the ways I judge a stock is by the level of passive income it offers. But some investors…

Read more »

Investing Articles

£146m in net cash – I think the easyJet share price is ready for lift-off

Today’s interims from easyJet are positive, and the growing net cash pile and holidays division may help drive the share…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Is Glencore’s share price looking overvalued as it nears £5?

Despite Glencore’s share price rise, it still looks undervalued to me, and has flagged that current conditions bode well for…

Read more »

Newspaper and direction sign with investment options
Investing Articles

This blue-chip FTSE 100 stock could return 25% over the next year… if analysts are right

Over the next 12 months, this FTSE 100 stock could reward investors with both double-digit share price gains and healthy…

Read more »

Abstract bull climbing indicators on stock chart
Investing Articles

If I’d put £3,000 in Nvidia stock 18 months ago, here’s what I’d have now

Nvidia stock's been one of the hottest AI investments since late 2022. Our writer takes a closer look at the…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

£9,000 of savings invested in abrdn shares could make me a £12,826 a year second income!

abrdn appears set for strong growth, looks undervalued, and pays a very high dividend yield that can make me a…

Read more »

Investing Articles

As the BT share price jumps 10% on FY results, is it time to buy?

The BT share price just got a welcome boost from what might turn out to be a transformational set of…

Read more »