Forget a Cash ISA! I’d buy these cheap FTSE 100 dividend stocks instead

I think these two FTSE 100 (INDEXFTSE:UKX) shares could offer improving dividend investing prospects to lead to a superior income compared to a Cash ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Obtaining an income return that’s greater than a Cash ISA isn’t especially difficult at present. Indeed, the FTSE 100’s yield of 4.5% is around three times that of even the very best ISAs currently available.

However, it’s possible to generate an even higher yield than the FTSE 100 through buying individual shares that offer wide margins of safety.

Here are two prime examples, with the companies offering strong growth strategies and low valuations that could allow them to deliver high capital growth in the long run.

Lloyds

The Lloyds (LSE: LLOY) share price has experienced a volatile 2019 so far. The FTSE 100 banking stock made gains in the first few months of the year to reach 66p, before dropping back in recent weeks to 57p. In the short term, further uncertainty could be ahead as a result of its almost exclusive exposure to the UK at a time when the prospects for the economy continue to be challenging.

As such, this could prove to be an opportune time for long-term investors to buy shares in the bank. It currently trades on a price-to-earnings (P/E) ratio of 7.5, while its dividend yield is 6.3%. These figures suggest investors are expecting a decline in its financial performance that may not ultimately be recorded.

In fact, with Lloyds having lowered its costs and strengthened its balance sheet since the last major recession, it could be in a relatively good position to face an uncertain near-term outlook. Therefore, it may offer a potent mix of value and income investing potential for the long term.

British American Tobacco

Also facing an uncertain period is British American Tobacco (LSE: BATS). The company’s cigarette volumes are continuing to decline, with the wider tobacco industry seeing a gradual shift of smokers towards products such as e-cigarettes. This trend is expected to continue in the medium term, and may present a growth opportunity for the business as further options become available to consumers.

Of course, cigarettes are still expected to remain the dominant method of nicotine delivery over the next decade. As such, the pricing power enjoyed by British American Tobacco may mean it’s able to deliver a rising dividend over the coming years. Since it has a yield of 7.6%, this could mean its total returns are highly impressive even without the prospect of capital growth being factored in.

Since the company has invested heavily in next-generation products, it could be in a good position to capitalise on their increasing popularity as consumers seek less harmful alternatives to cigarettes. With a strong balance sheet and falling debt levels, the stock appears to offer an attractive risk/reward opportunity for long-term investors. As such, now could be the right time to buy a slice of it.

Peter Stephens owns shares of British American Tobacco and Lloyds Banking Group. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »