This is what I’d do about the Boohoo share price today

This thing could change your mind about Boohoo Group plc (LON: BOO).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For most of 2016 and 2017, online fashion retail company Boohoo Group (LSE: BOO) was a growth investor’s dream stock. The share price shot up around 575% over the period, only faltering as late as September 2017.

Since then, the price has never again moved as high as the 252p or so it hit and today languishes close to 171p. If you look at the share price chart, the action has been essentially sideways since the autumn of 2017, albeit with some big swings along the way.

Meanwhile, the record of growth in earnings looks like this through the period:

Year to February

2016

2017

2018

2019

2020

Growth in earnings per share

34%

87%

32%

46% (e)

26% (e)

Although the share price has paused in its uptrend, City analysts following the firm still expect earnings to shoot higher through 2019 and into 2020. In many situations with other companies, growth in earnings around 26% would be received as good news and send many share prices rocketing up.

Growth versus sentiment

But I think Boohoo’s share price was previously well up with events. I punched out an article last October when the historic price-to-earnings (P/E) ratio was near 90. I said then that the valuation meant “the stakes are high, and any slip in earnings will bring a sharp share-price reversal.”  Today, the historic P/E rating is near 43, due to a fall in the share price and another year of growing earnings.

However, 40-plus is still a high valuation, and looking at analysts’ forecasts, the rate of forward-looking growth in earnings could be beginning to slide. That’s natural, of course. No fast-expanding business can keep up its initial growth spurt. As enterprises become larger, it hard to keep up those early impressive growth percentages. Although earnings often continue to rise, the rate of advancement tends to settle into a more sedate pace.

That’s a problem for those holding shares in Boohoo now, I reckon. Because if the rate of earnings growth does ease back, the P/E rating will likely decline too, and that process could take years to unfold. An ongoing valuation derating like that could act to keep the share price pegged where it is now, give or take a bit.

Opportunity and risk for investors

But if you do keep holding through all this, there’s little to keep you interested because the firm pays no dividend. Meanwhile, I believe the fast gains in the share price are all behind us and we are unlikely to see them again. The conundrum is that if the derating continues to unfold, the valuation will look more and more attractive. But there’s also downside risk to holding, as my Foolish colleague Rupert Hargreaves pointed out recently.

In a recent trading update, joint chief executives Mahmud Kamani and Carol Kane said: “The global growth opportunity is significant and we will be addressing it in a controlled way.” Indeed, I think the firm has every chance of succeeding over time. But I don’t believe there’s any hurry to hop aboard this growth story now, and If I’d been holding through the past few years I’d bank most of my profits and let a small position ride to see what happens.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The key number that could signal a recovery for the Greggs share price in 2026

The Greggs share price has crashed in 2025, but is the company facing serious long-term challenges or are its issues…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price hit £16 in 2026? Here’s what the experts think

The Rolls-Royce share price has been unstoppable. Can AI data centres and higher defence spending keep the momentum going in…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Up 150% in 5 years! What’s going on with the Lloyds share price?

The Lloyds share price has had a strong five years. Our writer sees reasons to think it could go even…

Read more »

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »