This simple ‘trick’ could be the secret to Warren Buffett’s success

Focusing on this specific area could be a key reason why Warren Buffett is one of the best investors of all time.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Deciding whether to buy or sell stocks is often a difficult decision. There are always reasons to be bullish, with the track record of stock markets showing that over time they generally make higher highs. However, there are also always risks facing stocks, industries and economies. As such, siding with a bullish or bearish standpoint is a continual struggle for investors.

Warren Buffett, though, does not appear to face such a quandary. He seems to simply buy stocks and not worry too much about whether it is the right time to be bullish or bearish. His focus on value, rather than trying to predict stock price movements, could be the key to being able to ignore market noise and generate impressive returns in the long run.

Predictions

Trying to decide whether the stock market will rise or fall is a complex and difficult task. At the present time, for example, it is unclear how the world economy will perform in future. Talks between the US and China may lead to an end to the protectionist policies that have become a feature of Donald Trump’s Presidency. Similarly, the two sides may disagree on a variety of issues, and this may create further uncertainty for the world economy and global stock markets.

It’s the same situation for a variety of other risks facing investors. China’s slowdown could quicken in pace, while Brexit could hold back the European economy in the medium term. Likewise, both of those risks may prove to be less significant than is currently being factored in by investors. Rising stock prices may therefore be ahead.

The difficulty in deciding whether stock markets will rise or fall can lead to investors following the decisions of their peers. This focus on market noise could mean that they fail to make clear decisions – instead changing their mind frequently depending on stock price movements.

Value investing

In contrast, Warren Buffett simply focuses on a company’s value, with his decision-making being dependent upon whether it is possible to buy high-quality stocks at fair prices. If the opportunity to do so arises, he will decisively buy such stocks and hold them over the long term. In doing so, there is a risk that a stock market downturn will occur, and that paper losses will be incurred. But as long as he remains happy with the price paid versus the intrinsic value of the company, market fluctuations are of little concern to him.

Similarly, if there are a lack of opportunities to buy stocks for less than their intrinsic value, Buffett will simply hold cash and wait for them to arise. This may take many years, but history shows that they eventually do appear.

As such, by focusing on value, Buffett is able to ignore market noise and avoid worrying about how a variety of risks facing investors will turn out. Doing likewise may help to improve an investor’s long-term returns, as well as free-up time spent worrying about the near-term direction of stock markets in order to unearth a greater number of undervalued stocks.

More on Investing Articles

Group of young friends toasting each other with beers in a pub
Investing Articles

FTSE 100 shares: has a once-a-decade chance to build wealth ended?

The FTSE 100 index has had a strong 2025. But that doesn't mean there might not still be some bargain…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

I asked ChatGPT for its top passive income ideas for 2026 and it said…

Stephen Wright is looking for passive income ideas for 2026. But can asking artificial intelligence for insights offer anything valuable?

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Here’s how a 10-share SIPP could combine both growth and income opportunities!

Juggling the prospects of growth and dividend income within one SIPP can take some effort. Our writer shares his thoughts…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

The stock market might crash in 2026. Here’s why I’m not worried

When Michael Burry forecasts a crash, the stock market takes notice. But do long-term investors actually need to worry about…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Is this FTSE 250 retailer set for a dramatic recovery in 2026?

FTSE 250 retailer WH Smith is moving on from the accounting issues that have weighed on it in 2025. But…

Read more »

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

I’m racing to buy dirt cheap income stocks before it’s too late

Income stocks are set to have a terrific year in 2026 with multiple tailwinds supporting dividend growth. Here's what Zaven…

Read more »

ISA Individual Savings Account
Investing Articles

Aiming for a £1k passive income? Here’s how much you’d need in an ISA

Mark Hartley does the maths to calculate how much an investor would need in an ISA when aiming for a…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is investing £5,000 enough to earn a £1,000 second income?

Want to start earning a second income in the stock market? Zaven Boyrazian breaks down how investors can aim to…

Read more »