One dirt-cheap dividend stock I’d buy and one I’d avoid

Roland Head explains why he thinks one of these stocks could be a value trap.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I’m looking at two dividend stocks with similar yields and modest valuations. But despite this apparent similarity, there’s only one I’d consider buying. Here’s why.

Struggling for growth

Insurance firm Just Group (LSE: JUST) is the product of a merger between Partnership Assurance and the Just Retirement group in 2016. Combining these companies was supposed to boost profits by reducing costs.

According to today’s third-quarter update, that’s exactly what’s happened. Cost savings resulting from the merger have now exceeded the group’s original £45m target. According to the company, this remains “a key element of delivering a better return on equity”.

Just’s sales are split roughly equally between de-risking insurance for final salary pension schemes and annuity-type products for individual retirees.

As you’d expect, the group has benefitted from new pension rules allowing individuals to transfer cash out of their final salary schemes. What concerns me is that despite this, growth is pretty much non-existent.

Shrinking not growing?

Today’s third-quarter update reveals that total new business sales fell by 6% to £1,631m during the first nine months of this year.

Sales of Guaranteed Income for Life products rose by 1%, while sales of de-risking insurance for final salary pension schemes fell by 2%. Sales of care plans have fallen 33%, suggesting a fundamental shift in the market.

The company doesn’t provide much explanation for this, except to say that “our focus on margin rather than volume continues to deliver profit growth.” Fair enough, except that most other companies in this sector appear to be delivering a mix of volume and margin growth.

At 153p, Just shares trade around 30% below the firm’s embedded value (an industry measure) of 221p per share.  Measured against earnings, the stock trades on a forecast P/E of 12 and has a prospective dividend yield of 2.4%.

Although these figures look cheap, I think the firm’s lack of growth makes it risky for shareholders. I feel there are better choices elsewhere.

The ‘local’ choice

Shares of pub chains have fallen out of favour over the last year. And I’ll be honest, things could get worse. But there’s a fair amount of bad news already in the price of these stocks and recent trading updates haven’t been too bad.

My top choice in this sector is Mitchells & Butlers (LSE: MAB). This FTSE 250 stock recently reported like-for-like sales growth of 1.8% for the 51 weeks to 16 September, with total sales up by 2.9% over the same period.

Given the impact of inflation, this probably means that volumes have been flat or slightly lower over the year. But Mitchell & Butler has a number of attractions which I think could make it a worthwhile investment.

The first is that although the company’s dividend yield of 2.9% is relatively low, it should be covered three times by earnings. This reduces the chance of a dividend cut and hopefully lays the foundation for future growth.

My second point is that Mitchells & Butlers is starting to look quite cheap. The stock trades on a forecast P/E of 7.5. And at 258p, the share price is almost 30% below the group’s net asset value of 360p per share.

In my view, this stock could soon make sense as a recovery buy. It’s on my watch list.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

3 FTSE 100 dividend stocks with the biggest yields. Time to buy?

The insurance sector's filled with dividend stocks paying enormous yields. Is this a massive buying opportunity? Or are these payouts…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Will we see a catastrophic stock market crash next week?

Harvey Jones examines how investors should respond to the current uncertainty, and urges investors to stay calm even if the…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Down 15% in a month! The Barclays share price looks like a screaming buy for me

Harvey Jones has had his eyes on the Barclays share price for ages. As markets plunge, this may be his…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Here’s why I’m betting big on these 2 FTSE 100 stocks in the age of AI

This pair of FTSE 100 stocks couldn't be more different. So why are they big positions in my Stocks and…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Is last week’s dip in the Rolls-Royce share price a brilliant buying opportunity?

Even the Rolls-Royce share price can't shake off current stock market turmoil, but Harvey Jones says the FTSE 100 stock…

Read more »

Senior Adult Black Female Tourist Admiring London
Investing Articles

Does the Lloyds share price suddenly look like a bargain again?

After a brilliant run the Lloyds share price was starting to look a little overstretched, says Harvey Jones. But does…

Read more »

British pound data
Investing Articles

It’s time to prepare for a stock market crash

Edward Sheldon expects the stock market to keep rising in 2026. However, looking further out, he sees the potential for…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

£5,000 buys 1,938 shares in this 8.4%-yielding passive income stock!

An investment of £5,000 in this amazing passive income stock could generate £422 in dividends this year. And things could…

Read more »