Why investing today is easier than ever!

Buying and selling shares has never been more straightforward.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Calculator

CC0 Public Domain

While beating the market is still not easy in the long run, it has become easier than ever. Major changes in technology mean that the process of buying and selling shares is now far less expensive than it used to be. This means that total returns are not subject to the same level of commission costs, thereby improving overall returns. When coupled with a greater access to information and research tools, today’s investors seem to have it easier than ever.

Lower costs

The internet was a game changer for investors across the globe. While previously a stockbroker was required who might charge a percentage of the total amount invested as commission on each trade, today commission levels are exceptionally low. That’s not only in the developed world, but increasingly across the developing world, where the popularity of financial products and stock market investing is on the rise.

Furthermore, even lower dealing costs are now available for investors who can be flexible on when their trades are executed. Aggregated orders mean an investor’s buy or sell instruction is lumped together with other investors’ orders and this provides even lower transaction costs.

The effect of this on total returns is clearly positive. It helps smaller investors more than larger investors, since it means smaller amounts of money can be invested without commission eating into returns. It also means that diversification is easier, since there is a lower penalty (in terms of transaction costs) from buying a wide range of shares. This could help to reduce overall risk within a portfolio, which may aid long-term returns.

Information availability

The internet has also made information much more freely available to investors. In previous years, obtaining accurate information about a company was difficult. Often it required a trip to a library, where much of the information was often out of date.

Today, though, a range of helpful tools are available which allow an investor to make an informed decision regarding how to invest their hard-earned cash. This information is available not only in the developed world, but across emerging markets and it means investors are able to buy and sell shares in geographies other than their home markets. Again, this improves diversification and could lead to lower risks and higher returns.

Certainly, there is an argument that there is too much information now available to investors. In other words, it creates ‘analysis paralysis’. However, this appears to be a flawed argument. An investor can easily limit how much information they focus upon when making their investment decisions. While this requires discipline, that has always been a key facet of being a successful investor.

Looking ahead

While sharedealing is much cheaper than it was previously and more information is available to investors, beating the market on a consistent basis requires skill and dedication. However, the chances of doing so now appear to be much higher than they were in the past, which means there has never been a better time to buy and sell shares in companies across the globe.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »