Why I’m bullish on downgraded Unilever plc and Vodafone Group plc

Harvey Jones explains the upside of recent downgrades of Unilever plc (LON: ULVR) and Vodafone Group plc (LON: VOD).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever sign

Image: Unilever. Fair use.

Global consumer goods giant Unilever (LSE: ULVR) and telecommunications behemoth Vodafone Group (LSE: VOD) are two of the most popular stocks on the FTSE 100, and with good reason. However, both have been downgraded in the past week. Are their glory days over for now?

Household goodie

On Monday, analysts at Barclays downgraded Unilever from ‘overweight’ to ‘equal weight’, and reduced its target price from £39.50 to £35.65. Today it trades at £32.22. Yet this was a strange downgrade, because Barclays heralded the company’s “agility” and ability to combine global scale with local market knowledge, which it says has driven market share gains and rising margins. So far, so good.

Unilever could fall victim to its own success, Barclays warned, potentially struggling to replicate recent sector outperformance. It may also see factors beyond its control, such as emerging market uncertainties and currency trends in the developing world.

Near-sighted

All of which warrants a “more near-term cautious stance” Barclays concluded. But I disagree. For years, I came to similar conclusions about Unilever, judging that its valuation was always a little high, the yield a little low, recent share price growth a bit too robust. But that near-term cautious stance had locked me out of one of the best long-term growth and income plays on the FTSE 100. A decade ago, Unilever’s share price was £13.78. Today it’s £32.22, around 134% higher.

The shares are down around 10% in the last six months. For a company as solid as this, that’s quite a plunge. It reduces the current valuation ratio to 18.45 times earnings, which looks expensive until you remember Unilever typically trades at between 22 and 25 times earnings. This looks more like a rare buying opportunity. The yield is now 3.38%, far higher than for some time.

On Thursday, Unilever reported turnover for calendar 2016 fell 1% to €52.7bn year-on-year, a whisker below analysts’ forecasts of €52.83bn. The stock fell nearly 5% on the news. For me that’s a reason to feel up on Unilever, not down.

Wrong call

Vodafone suffered its own downgrade on Wednesday, with Bank of America Merrill Lynch reducing it from a ‘buy’ to a ‘neutral’, warning that multiple headwinds are “unlikely to abate in the near term“. It suggested the long-awaited revenues rebound may fade and “looks unlikely to recover” until late in the March 2018 fiscal year.

I see this as another analyst being near-sighted. The big advantage private investors have is that we can invest for the long term and don’t have to answer to bosses, shareholders or investment customers. We can afford to be patient.

I’m concerned by Merrill Lynch’s view that structural changes are needed as Vodafone’s return on asset profile looks unsustainably low. It has cut its price target from 280p to 236p, but that still gives scope for some kind of growth with the stock currently trading at 192p. I wouldn’t buy as a growth story anyway. On that front, it has disappointed as it trades just 10% higher than five years ago.

Instead, Vodafone is a great income story, with a current yield of 5.95%. True, cover is wafer thin at 0.4, but the financially draining Project Spring investment programme is over, and earnings per share are forecast to grow 15% in the year to 31 March 2017, then an even healthier 24% and 27% in the two years after that. That’s why I’m also feeling up about Vodafone.

Harvey Jones has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Just Released: A Higher-Risk, High-Reward Stock Recommendation For Your ISA? [PREMIUM PICKS]

Fire stock picks will tend to be more adventurous and are designed for investors who can stomach a bit more…

Read more »

Investing Articles

£10k invested in BP and Shell shares just 1 month ago is now worth…

Conflict in Iran has rattled global stock markets but it's been helpful for FTSE 100 oil giants. Harvey Jones says…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Down 25%, are Barclays shares too cheap to miss?

Nobody expected Barclays' shares to fall so hard after their big multi-year gains. So the dip does make the valuation…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

ISA or SIPP? Here’s 1 advantage and 1 disadvantage of both

SIPPs and Stocks and Shares ISAs both have potentially attractive features, as well as downsides. Christopher Ruane looks at some…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

£1,000 invested in Lloyds shares 6 weeks ago is now worth…

Lloyds shares have been on a huge run in the last couple of years. But is a 15% pullback in…

Read more »

Man smiling and working on laptop
Investing Articles

After the FTSE 100’s slump, these bargain shares are calling!

Are you on the lookout for top cheap stocks to buy? Royston Wild reveals three FTSE 100 value shares he's…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Worried about a stock market crash? Here are 2 things you should know

A stock market crash may look plausible, but it’s far from a done deal. Still, if markets do wobble, I…

Read more »

piggy bank, searching with binoculars
Investing Articles

This FTSE 100 stock soared 900% — but after a 25% crash, is the rally over?

After blowing away the FTSE 100 in 2025, this miner has hit turbulence in 2026 — Andrew Mackie investigates what’s…

Read more »