Why these FTSE 100 stunners are going on my watch list

Why these two large caps have all the necessary ingredients to continue outperforming the FTSE 100.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Rock bottom interest rates, changes to annuity regulations and growing unease over the health of developed world economies have dented investor confidence in blue chip insurer Prudential (LSE: PRU) over the past year. But, despite these challenges, the FTSE 100 stalwart still has a place at the top of my watch list. Why?

A clear trend

The primary reason is Prudential’s long term growth potential. While other UK-listed insurers are focused on highly profitable, but low growth, developed markets, Prudential brings in roughly 1/3 of its profits from increasingly wealthy and sophisticated consumers in Asia. As consumers in countries from Cambodia to China and Malaysia bring home bigger pay cheques, they turn to Prudential for their insurance needs.

This trend is clear in the whopping 19% year-on-year rise in Asia long term operating profits recorded in the first half of 2016. With the centre of the world economy creeping further and further towards Asia each year, Prudential is set to benefit immensely in the coming decades from exposure to this fast growing region.

Hard to beat

However, it’s not as if Prudential’s historical core markets, the UK and US aren’t pulling their weight. Operations in the two countries recorded 6% and 8% year-on-growth, respectively, in operating profits in the first half of the year, as strong insurance sales more than compensated for volatile markets taking their toll on asset management performance.

There is no escaping the fact that the insurance business is a cyclical one, but Prudential is more insulated from economic downturns than competitors thanks to a very healthy balance sheet and geographic diversification. Its shares aren’t a bargain at 13.5 times forward earnings, but for a high quality company with stunning long term growth potential, Prudential is hard to beat.

Optimism for the future

One company that can more than match Prudential’s growth potential is luxury retailer Burberry (LSE: BRBY). Like Prudential, it is Burberry’s high exposure to Asia that gives me optimism for the company’s future. In 2015 just shy of 40% of Burberry’s sales came from Asia, which is far and away its largest market.

Now, it does have to be said that this exposure has also been a drag on performance in the short term. Last year underlying revenue from the region was down 2% year-on-year and weakness has carried over into 2016, with comparable sales declining by low single digits throughout the first half.

Why aren’t I more worried by this? Mainly because falling sales are due to a corruption crackdown in China that has dented wealthy consumers’ drive to buy £1,000 hand bags, lest they end up on anti-graft officials’ radar. This has hit all luxury retailers fairly equally, showing that Burberry’s scarves and handbags are still highly sought after. That means sales should rebound strongly once this crackdown inevitably ends.

Incredible pricing power

Burberry’s board has also taken several positive steps to cope with this Asian downturn, including implanting an ambitious cost-cutting drive that should help drive operating margins back to their normal 16%-17% range, bringing in a new CEO to allow former CEO Christopher Bailey to focus solely on his creative functions, and embracing fast fashion techniques that see clothes jump straight from the London Fashion Week catwalk to the website.

A strong balance sheet with net cash of £529, incredible pricing power and high long term growth potential put Burberry shares high on my watch list, despite short term trials and tribulations.

Ian Pierce has no position in any shares mentioned. The Motley Fool UK has recommended Burberry. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

Meet the FTSE 100’s newest bank stock

This FTSE 250 stock has skyrocketed nearly 900% over the past 60 months, earning it a place in the prestigious…

Read more »

Investing Articles

See what £10,000 invested in Shell shares 1 month ago is worth now

Harvey Jones looks at how Shell shares have fared over the past month and more importantly, what the long-term outlook…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

At its lowest level since July, here’s why I think the IAG share price is dead cheap

Jon Smith explains why the IAG share price has fallen over the past week but talks through the reasons why…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

Will the easyJet share price rise 43% or 97% by this time next year?

City analysts believe easyJet's share price might almost double over the next year. Royston Wild considers the outlook for the…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

More great news for Rolls-Royce shares!

Rolls-Royce shares got a boost this week after some intriguing developments in the process of creating Europe's new fighter aircraft.

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Persimmon’s share price surges 7% on double boost! Can it keep rising?

Persimmon's share price is surging, up 11% at one point earlier on Tuesday. Could this be the start of a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

What on earth’s happening to the Greggs share price?

Harvey Jones says Greggs’ share price has shown surprising resilience in the recent stock market turmoil, but the FTSE 250…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Barclays shares are down 18%. Time to consider buying?

Barclays’ shares have plummeted in recent weeks. Edward Sheldon looks at what’s going on and provides his view on the…

Read more »