Will WM Morrison Supermarkets PLC Rise Or Fall On Thursday?

What can you expect when WM Morrison Supermarkets PLC (LON:MRW) publishes its final results on Thursday?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in Wm Morrison Supermarkets (LSE: MRW) (NASDAQOTH: MRWSY.US) have hammered the competition over the last month, gaining 14%, against a 3% fall for Tesco and a 1% drop for J Sainsbury.

The question for investors is whether more gains are in the pipeline when the firm’s results are published on Thursday, or whether the firm’s results will disappoint.

Good news on sales

There are some signs of hope: on Tuesday, the latest sales data from market research firm Kantar Worldpanel showed that Morrison’s sales fell by just 0.4% in the 12 weeks to 1 February, compared to the same period last year.

That puts Morrisons in second place among the big four, behind Tesco — where sales rose — but ahead of Asda and Sainsbury’s, where sales fell by 1.7% and 1%, respectively.

My view throughout the last year has been that Morrisons’ recovery plan does appear to be working, and this week’s Kantar figures tend to confirm that view.

What about profits?

The latest consensus forecasts show that Morrisons is expected to report adjusted earnings of 12.3p per share tomorrow, with earnings rising slightly to 12.6p per share in 2015/16.

On this basis, Morrisons’ shares don’t exactly look cheap: the current share price of about 205p puts the supermarket on a forecast P/E of more than 16. In my view, there’s a fair amount of optimism in the share price already.

Hopes for new boss

One reason for optimism is that Morrisons’ new chief executive, ex-Tesco UK boss David Potts, is due to start work on Monday. The City is hoping that Mr Potts will bring the kind of financial and operational efficiency to Morrisons that was historically associated with Tesco.

I reckon that until Mr Potts issues his first trading update, there will be a measure of uncertainty surrounding the outlook for Morrisons.

Dividend risk

I’m pretty much certain that one of Mr Potts’ first acts will be to cut Morrison’s dividend down to a more sensible level.

The latest consensus forecasts show that the City expects a 30% cut to 8.6p in 2015/16, which gives a decent prospective yield of 4.2%.

Beyond that, it’s hard to say: my instinct is that tomorrow’s results won’t move the share price very much: the market will be waiting to hear from the new boss before forming any conclusions.

However, Morrisons’ shares are up by 35% from last year’s low. The next stage of the firm’s recovery could take longer, and in my view there are better buys elsewhere in today’s market.

Roland Head owns shares in Wm Morrison Supermarkets and Tesco. The Motley Fool UK owns shares in Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black woman using a debit card at an ATM to withdraw money
Investing Articles

Meet the FTSE 100’s newest bank stock

This FTSE 250 stock has skyrocketed nearly 900% over the past 60 months, earning it a place in the prestigious…

Read more »

Investing Articles

See what £10,000 invested in Shell shares 1 month ago is worth now

Harvey Jones looks at how Shell shares have fared over the past month and more importantly, what the long-term outlook…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Growth Shares

At its lowest level since July, here’s why I think the IAG share price is dead cheap

Jon Smith explains why the IAG share price has fallen over the past week but talks through the reasons why…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

Will the easyJet share price rise 43% or 97% by this time next year?

City analysts believe easyJet's share price might almost double over the next year. Royston Wild considers the outlook for the…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

More great news for Rolls-Royce shares!

Rolls-Royce shares got a boost this week after some intriguing developments in the process of creating Europe's new fighter aircraft.

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Persimmon’s share price surges 7% on double boost! Can it keep rising?

Persimmon's share price is surging, up 11% at one point earlier on Tuesday. Could this be the start of a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

What on earth’s happening to the Greggs share price?

Harvey Jones says Greggs’ share price has shown surprising resilience in the recent stock market turmoil, but the FTSE 250…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Barclays shares are down 18%. Time to consider buying?

Barclays’ shares have plummeted in recent weeks. Edward Sheldon looks at what’s going on and provides his view on the…

Read more »