5 Shares I’m Avoiding In 2015: WH Smith Plc, Serco Group plc, Ocado Group PLC, Ashmore Group plc And ASOS plc

I’m staying away from ASOS plc (LON:ASC), Serco Group plc (LON: SRP), WH Smith Plc (LON: SMWH), Ocado Group PLC (LON: OCDO) and Ashmore Group plc (LON: ASHM) next year.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As we approach the end of the year, many investors will be conducting their yearly portfolio review and mapping out their investment game plan for next year.

While there are plenty of attractive opportunities in the market at present, there are also plenty of companies that investors should stay away from. Here are the five companies I’m avoiding during 2015, presented in order of short interest.

High valuation 

Right at the top of the list, with 9.8% of its shares out on loan is WH Smith (LSE: SMWH). Since the end of October, WH Smith’s shares have jumped by nearly 40%, taking the company’s forward P/E to 15.2. And it seems as if this high valuation is attracting short sellers. 

In the past, WH Smith has traded at an average P/E in the high single-digits, so this high valuation, seems unwarranted. The group’s earnings are set to expand only 7% next year and WH Smith supports a dividend yield of 2.7% at present.

Struggling to rebuild

Troubled outsourcer Serco (LSE: SRP) is trying to rebuild itself after numerous scandals have rocked the company over the past few years. Unfortunately, things only seem to be getting worse for the company.

Indeed, after it announced a writedown of assets and rights issue to shore up its balance sheet, the company’s shares crashed, reducing the amount of cash the could be raised from a rights issue. Many analysts have now concluded that the rights issue will not be enough to stabilise the company.

At present, 8.4% of Serco’s shares are out on loan to short sellers and looks as if the company is going to struggle going forward.

Missed forecasts

6.9% of Ocado’s (LSE: OCDO) shares are out on loan to short sellers. As of yet, the group has failed to report a profit despite its high valuation.

It seems as if traders are betting that the company’s share price will fall further, before the group can report a trading profit. That being said, City analysts expect the company to report earnings per share of 4p next year. However, Ocado has a history of missing forecast after forecast, and it would appear as if traders are betting that the company will fail to targets once again next year.  

Emerging market turmoil 

Just under 7% of Ashmore’s (LSE: ASHM) shares are on loan to short sellers. Ashmore is a value-oriented emerging markets asset manager and is currently struggling to grow. For example, since 2010 the group’s earnings have fallen by nearly 20%, although revenue has remained constant. 

City analysts are expecting the company to report earnings per share of 21.6p next year, which puts the group on a forward P/E of 13. But while Ashmore’s shares do appear to be fully valued, the group does offer shareholders a 6.1% dividend yield, which could be too hard to pass up.

Still, turmoil within emerging markets has scared investors away from Ashmore and this seems to be the reason behind the high number of short sellers chasing the company.

Slowing growth 

ASOS (LSE: ASC) has consistently missed expectations this year and with 5% of the company’s shares still on loan to short sellers, it seems as if the market is betting that the company will continue to disappoint. 

ASOS recently revealed that the group’s sales were slowing. Within its third quarter update the company noted that international sales for the three months to November 30 fell 2% to £141m, driven by a 6% decline in sales outside the EU and the US.

Nevertheless, here in the UK ASOS performed exceptionally well during the quarter, helped by the Black Friday sale. UK sales rose 24% during the period, while overall group retail sales rose 8% to £246m.

Nevertheless, ASOS’ earnings per share are expected to contract by 5% next year and based on this sluggish growth, the company’s current forward P/E of 64 seems excessive.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK owns shares of ASOS. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Investing just £10 a day in UK stocks could bag me a passive income stream of £267 a week!

This Fool explains how investing in UK stocks rather than buying a couple of takeaway coffees a day could help…

Read more »

Investing Articles

A cheap stock to consider buying as the FTSE 100 hits all-time highs

Roland Head explains why the FTSE 100 probably isn’t expensive and highlights a cheap dividend share to consider buying today.

Read more »

Investing Articles

If I were retiring tomorrow, I’d snap up these 3 passive income stocks!

Our writer was recently asked which passive income stocks she’d be happy to buy if she were to retire tomorrow.…

Read more »

Investing Articles

As the FTSE 100 hits an all-time high, are the days of cheap shares coming to an end?

The signs suggest that confidence and optimism are finally getting the FTSE 100 back on track, as the index hits…

Read more »

Investing Articles

Which FTSE 100 stocks could benefit after the UK’s premier index reaches all-time highs?

As the FTSE 100 hit all-time highs yesterday, our writer details which stocks could be primed to climb upwards.

Read more »

Investing Articles

Down massively in 2024 so far, is there worse to come for Tesla stock?

Tesla stock has been been stuck in reverse gear. Will the latest earnings announcement see the share price continue to…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Dividend Shares

These 2 dividend stocks are getting way too cheap

Jon Smith looks at different financial metrics to prove that some dividend stocks are undervalued at the moment and could…

Read more »

Investing Articles

Is the JD Sports share price set to explode?

Christopher Ruane considers why the JD Sports share price has done little over the past five years, even though sales…

Read more »