Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Should I Buy ITV plc?

Harvey Jones tunes into ITV plc (LON: ITV) and finds there is plenty worth watching

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

ITV LogoI’m window shopping for shares again, and I’m feeling spoilt for choice. Should I pop ITV (LSE: ITV) into my shopping trolley?

Get with the programme

I pretty much gave up watching TV several years ago, when my second child was born, but I’ve kept a close eye on the progress of ITV’s shares. And it’s been riveting viewing. ITV is up 747% in the last five years. In the last 12 months alone, it is up 70%. I only wish I followed my own recommendation, in April last year, to buy this stock. At the time, its shares traded at 126p. Today, you pay 201p. Would I still buy ITV today?

ITV’s full-year results, just published, were highly watchable. Highlights included double-digit profit growth for the fourth year in a row, a 9% rise in total external revenues to nearly £2.4 billion, and a 27% jump in adjusted profit before tax to £581 million. The company enjoyed its best on-screen performance for 10 years, with ITV main channel up 3% and ITV Family share of viewing (SOV) up 4%. That’s impressive, given the digital competition. Not to mention that interwebby thing, that eats up so much of our screen time these days.

Serial disappointment

ITV investors haven’t just been rewarded by its compulsive share price growth. Management hiked the full-year dividend 35% to 3.5p, and paid a special dividend of another 4p, the second in what threatens to become a mini-series. ITV has been condemned by some, however, who felt it could have been more generous in its payouts. I am certainly disappointed by its 1.7% yield.

So all hail switched-on chief executive Adam Crozier. On his watch, ITV’s market cap has quadrupled from around £2 billion to just over £8 billion. He is now four years into a five-year transformation plan that aims to reduce ITV’s dependence on shaky advertising revenue. It now earns £1.2 billion from other sources, up 20% in the last two years. Online, pay and interactive TV are expected to deliver double digit growth again in 2014, helped by the launch of ITV Encore.

All this and the World Cup, too

ITV’s acquisition splurge looks set to continue, although that now seems unlikely to include Channel 5. Success comes at a price, however. In this case, a pricey valuation of 18 times earnings. That’s my biggest concern. My worries are only slightly eased by forecast earnings per share growth of 12% this year and 10% in 2015. But ITV clearly has the X-Factor, and there is still the World Cup to come. 

> Harvey doesn't own any company mentioned in this article.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »