How to survive a stock market crash: 3 tips for novice investors

As geopolitical risks intensify, Mark Hartley outlines ways to reduce portfolio risk and identify opportunities during a stock market crash.

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As global conflicts escalate, the chances of a stock market crash increase. We already experienced some volatility Monday (2 March 2025) and I expect to see more in the coming days.

But rather than panic and smash the sell button, follow these three tips to navigate the turmoil…

1: Get defensive

When the world feels risky, money often moves into so‑called ‘defensive’ shares. Think utilities, healthcare, and everyday consumer staples. They don’t magically avoid crashes, but their profits usually remain steadier because people rely on them in good times and bad.

For a UK investor, shifting your portfolio into these areas is like swapping a sports car for a sturdy family SUV. It might still get dented in a storm but, overall, it’ll hold up better.

2: Build a sensible cash pile

Stockpiling a decent amount of spare cash means you can capitalise on low prices before the market rebounds.

With around 20% of your portfolio in cash, you won’t need to sell shares in an emergency. When markets get wobbly, I tend to reduce my holdings of ‘risky’ stocks and keep the cash aside.

3: Identify rare value opportunities

Stock picking during a sell‑off can be daunting because it’s hard to know which companies will recover. But if you’ve done your homework in advance, you can use these moments to snap up top-quality shares at rock bottom prices.

For example, one of my favourite UK companies is Diploma (LSE: DPLM), but the shares typically trade at sky high prices.

Here’s exactly why I think it’s a compelling stock to consider if the stock market crashes.

A great business at a rich price

Diploma’s a UK‑listed specialist distributor that supplies vital components and services in areas including controls, seals, and life sciences. Sounds boring, but there’s a consistently high demand for its niche parts and products.

It has a long record of steady growth, strong margins and smart bolt‑on acquisitions. Revenue and earnings have been compounding at roughly mid‑teens percentages for many years.

In 2025, earnings grew around 43% to roughly 138p, and kept return on invested capital (ROIC) near 20% — impressive numbers for a mature business.

Diploma financial results
Author’s own image

It also pays a dividend that’s been rising at around low‑to-mid‑teens each year, with a payout ratio just under 50%. That leaves sufficient room to keep investing for growth while still rewarding shareholders.

The catch is valuation. Right now the shares trade on a price-to-earnings (P/E) ratio of about 41, versus sector peers closer to the mid‑teens. Its price‑to‑sales (P/S) ratio is also very high and price‑to‑book (P/B) is close to 8.

In plain English, the market already expects big things, so any stumble in growth, margins, or acquisitions could hit the share price hard.

Why it’s worth considering in a crash

Diploma has all the trappings of a high‑quality compounder: solid returns, good cash conversion, disciplined acquisitions – and a growing dividend to boot. But at today’s rich valuation, it’s on shaky ground and the chance of further growth may be limited.

That’s why a market crash might provide the perfect opportunity to consider getting on board while prices are low. If market panic drags the P/E down closer to its long‑run average, investors could have a rare chance to buy a quality business at a sensible price.

Mark Hartley has positions in Diploma Plc. The Motley Fool UK has recommended Diploma Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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