Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Should I buy Cineworld shares at 82p?

Cineworld shares are trading below 90p. So is now a buying opportunity? Here I share my analysis of the cinema operator.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cineworld (LSE: CINE) shares are currently trading around the 82p mark. The stock did pass the 100p threshold earlier this year, but the share price has been declining since then.

I’m not tempted to buy Cineworld shares just yet. While the easing of lockdown restrictions is certainly good for the cinemas operator, I still have concerns, which I’ll cover now.

Most shorted stock

I regularly track which UK stocks are being shorted. This is just a fancy way of saying investors are betting that a particular share price is going to fall. So if a company has a high short position, it means that investors are negative on its future prospects and don’t expect the stock to rise.

With this in mind, Cineworld shares have a short position of 7.4%. To put this in perspective, according to shorttracker.co.uk, this makes it currently the most shorted stock on the London Stock Exchange. In fact, what I find concerning is that the short position has been increasing over the past few months.

As I said, Covid-19 restrictions have eased somewhat. So naturally, I’d think this would be positive for Cineworld shares. But this hasn’t been the case. And the fall in the stock price could be explained by the increasing negative sentiment and short position.

Broker views

Another thing I tend to look at is current broker views. This gives me an idea of what institutional investors are thinking about particular stocks. An upgrade or lowering of price targets, as well as the accompanying views, give me a lot of insight.

Last week, comments from investment bank Berenberg caught my eye. It upped its price target for Cineworld shares to 85p from 70p but still maintained its ‘hold’ rating. What I found interesting was how it believes that the stock is “almost certainly the wrong price” and that there are still “too many unknowns” about the company’s outlook.

It evens added that “we struggle to have much conviction about what is likely to happen next, and the limited guidance from Cineworld (particularly on its priorities for cash in the coming years) only makes it more difficult”.

In short, even the analysts are unsure about which direction Cineworld shares are going to take next. This is clearly reflected in the ‘hold’ rating.

Cineworld shares: should I buy?

The stock is on my watch list. I personally feel that cinemas have a big role to play in the movie industry, even if it’s not the all-powerful role it once was. But times are changing with the growth of streaming platforms like Netflix. In fact, I believe the black swan event that is Covid-19 has caused a fundamental shift in how films could be distributed going forward. I don’t think it’s game over for Cineworld, but it needs to re-evaluate a lot of things.

However, there’s a bright side too. The company released an update in May and this was positive. Most of its US cinemas are now open and its expects a recovery in attendance over the coming months. Big movie releases should also help, as seen with the success of Cruella and A Quiet Place 2.

But for me, the risks outweigh the potential rewards. So I’m not buying Cineworld shares just yet.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Netflix. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Start investing this month for £5 a day? Here’s how!

Is a fiver a day enough to start investing in the stock market? Yes it is -- and our writer…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Investing in high-yield dividend stocks isn’t the only way to compound returns in an ISA or SIPP and build wealth

Generous payouts from dividend stocks can be appealing. But another strategy can offer higher returns over the long run, says…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

A rare buying opportunity for a defensive FTSE 100 company?

A FTSE 100 stock just fell 5% in a day without anything changing in the underlying business. Is this the…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Simplify your investing life with this one key tip from Warren Buffett

Making moves in the stock market can be complicated. But as Warren Buffett points out, if you don’t want it…

Read more »

Tesco employee helping female customer
Investing Articles

Is Tesco a second income gem after its 12.9% dividend boost?

As a shareholder, our writer was happy to see Tesco raise dividends -- again. Is it finally a serious contender…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

Has the Rolls-Royce share price gone too far?

Stephen Wright breaks out the valuation models to see whether the Rolls-Royce share price might still be a bargain, even…

Read more »

Tŵr Mawr lighthouse (meaning "great tower" in Welsh), on Ynys Llanddwyn on Anglesey, Wales, marks the western entrance to the Menai Strait.
Investing Articles

How much do you need to invest in a FTSE 100 ETF for £1,000 monthly passive income?

Andrew Mackie tested whether a FTSE 100 ETF portfolio could deliver £1,000 a month in passive income – the results…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

One of my top passive income stocks to consider for 2026 is…

This under-the-radar income stock has grown its dividend by over 370% in the last five years! And it might just…

Read more »