The N Brown (BWNG) share price is crashing: should I buy now?

The N Brown (BWNG) share price is falling on news of new legal woes. But this Fool reckons this online retailer could be a decent buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in online fashion retailer N Brown Group (LSE: BWNG) are crashing today after the company warned of new legal problems. The BWNG share price has now fallen by almost 20% over the last month, although the stock is still up by 58% over the last year.

I’ve been keeping an eye on this stock as a potential value buy, but I’m concerned by today’s news. In this piece I’ll look at the risks and rewards on offer and explain why I can still see some attractions in this business.

New legal worries

N Brown is currently involved in a legal case with German insurer Allianz over historic sales of PPI insurance. The company offered PPI to its credit customers until 2014.

The case with Allianz is complex and the company says it isn’t able to estimate the likely costs it will face. However, Allianz is now expanding the scope of its claim against N Brown.

The insurer believes that if it’s successful, the new element of the claim alone could be worth up to £36m. That’s equivalent to last year’s operating profit for the whole business.

In addition to this, N Brown faces potential liabilities from the existing part of the claim. Added together, my view is that the risks posed by this legal action could keep the BWNG share price under pressure for some time yet.

A bargain share?

Although this legal case is a concern, N Brown shares already trade on a low price-to-earnings ratio of eight. I reckon the current share price factors in some bad news already. If the group’s ongoing turnaround is successful, then I can see some value in the stock at current levels.

The company has refocused its portfolio on core brands such as JD Williams and Simply Be. CEO Steve Johnson has also launched a new Home Essentials brand, which has helped lift the mix of homewares sold from 29% to 41% last year. I think this could be a profitable area of growth.

A £100m fundraising in 2020 also allowed the company to repay most of its debt, leaving the business with a much stronger balance sheet.

BWNG share price: insider buying

I can see another reason to be optimistic, too. The Alliance family, who founded N Brown, still owns more than 50% of the company’s shares. Recently, the family has been buying more shares.

This suggests to me that they’re confident in the company’s turnaround plan and expect better times ahead.

That’s my view too. Although I’m uncomfortable with the company’s legal liabilities, I’m sure these will be resolved in time. I don’t expect them to be unmanageable. At current levels, N Brown shares are priced at book value — unusually cheap for a retailer.

Buying the shares would give me part-ownership of an online retailer with sales of over £700m and a profitable consumer finance operation. 

If CEO Steve Johnson can update the company’s brands and return them to growth, I think the BWNG share price should be much higher in a couple of years’ time. Although this situation isn’t without risk, I see N Brown shares as a speculative buy for me today.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Prediction: AI stocks will rise again in 2026 and Nvidia’s share price will soar to this level

Can Nvidia and other AI stocks continue to perform in 2026? Edward Sheldon believes so. Here, he explains why he’s…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

3 S&P 500 growth stocks that could make index funds looks silly over the next 5 years

Edward Sheldon believes these three high-flying S&P 500 stocks have the potential to smash the market over the next five…

Read more »

Investing Articles

Here’s how to start building a passive income portfolio worth £2k a month in 2026

Dr James Fox believes there's never a better time to start a passive income ISA portfolio than today. Here's how…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

How much do you need in an ISA to target £1,000 of monthly passive income?

Dr James Fox outlines the strategy for building passive income in an ISA and one stock that could help propel…

Read more »

Investing Articles

Will the S&P 500 crash in 2026?

The S&P 500 delivered impressive gains in 2025, but valuations are now running high. Are US stocks stretched to breaking…

Read more »

Teenage boy is walking back from the shop with his grandparent. He is carrying the shopping bag and they are linking arms.
Investing Articles

How much do you need in a SIPP to generate a brilliant second income of £2,000 a month?

Harvey Jones crunches the numbers to show how investors can generate a high and rising passive income from a portfolio…

Read more »

Investing Articles

Will Lloyds shares rise 76% again in 2026?

What needs to go right for Lloyds shares to post another 76% rise? Our Foolish author dives into what might…

Read more »

Investing Articles

How much passive income will I get from investing £10,000 in an ISA for 10 years?

Harvey Jones shows how he plans to boost the amount of passive income he gets when he retires, from FTSE…

Read more »