I’m looking to buy undervalued shares. Here’s where I’d start

Buying undervalued shares can be a successful long-term investment strategy, if you have the patience for it. Here’s how I’d go about it.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Everybody loves a bargain, and every investor loves undervalued shares. It’s the dream scenario. I pick up a stock that the market has overlooked, and reap the rewards when the market catches onto its potential.

When hunting for undervalued shares, private investors have one big advantage over the professionals. Nobody is judging our performance. We don’t have to publish regular reports, justifying our investment decisions. Or explain why we have underperformed the market.

That means we can afford to be more patient, and buy stocks that could take some time to recover. Then hang on until they do.

Cheap doesn’t mean cheerful

Buying undervalued shares does not mean buying cheap shares. All too often, stocks are cheap for a good reason. Investing in undervalued shares means buying high-quality companies at prices that do not reflect their long-term growth potential.

It may be an unloved business, or a business in an unloved sector. Last year, for example, the banking sector was out of favour as pandemic lockdowns hit revenues and profits. Now it’s in demand, as investors position for the recovery. Lloyds Banking Group is up 65% in just six months, Barclays is up 85%. These shares don’t look so undervalued now.

In theory, buying undervalued shares offers a wide margin of safety. Not always in practice, though. Some might say cinema chain Cineworld Group was undervalued last year. But I don’t think it was. Its rock bottom valuation reflected the existential threat it faced from the pandemic and streaming services. Anybody who bought it had to accept they could lose all their money.

I didn’t buy it but others spotted a great value opportunity, and have been rewarded. Cineworld is up an incredible 269% in six months. As you can see, what qualifies as an undervalued share is very much a matter of opinion. We only know for sure with hindsight.

I like buying undervalued shares

I considered FTSE 100 insurer Legal & General Group to be undervalued for several years, but the market disagreed. When I last reviewed it in January, it was trading at just 8.22 times earnings and yielding 7%. Now it is finally coming good, up 53% in six months. I had to be patient, though. Again, this share doesn’t look so undervalued now, trading at 13.44 times earnings.

When seeking out undervalued shares, I like to read annual accounts to find out the firm’s financial strength and management strategy. I weigh the short-term challenges against the long-term investment opportunity. Figures such as the price/earnings ratio come in handy.

Investors in undervalued shares should look to build a balanced, diverse portfolio. Some stocks may never recover their lost potential. Others will, but will take their time about it. With luck, one or two will fly. Spreading my risk soothes my nerves while I wait for my strategy to come good. In this case, patience is the ultimate virtue.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Tesla stock’s down 19% this year. Time to buy?

Tesla stock has tumbled almost a fifth in less than three months. But the company has proven its mettle before.…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How to turn a stock market correction into a £10k passive income

Jon Smith points out why the stock market correction could provide a great opportunity to start building a dividend portfolio,…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

These legendary growth stocks are down 40% or more. Time to consider buying?

History shows that buying high-quality growth stocks when they’re well off their highs can be financially rewarding in the long…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Is it worth investing in a SIPP in 2026?

Ben McPoland highlights a high-quality FTSE 100 stock that he thinks is worth considering as part of a SIPP portfolio…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£5,000 invested in Greggs shares 10 days ago is now worth…

After falling yet again in March, are Greggs shares really worth the hassle today? Ben McPoland takes a look at…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

With a spare £380, here’s how someone could start investing before April!

Can someone start investing fast with a spare few hundred pounds? Our writer explains how they could -- and some…

Read more »

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »