FTSE 100: 3 of the best shares to buy today

These could be some of the best shares to buy today in the FTSE 100 considering their exposure to technology trends going forward.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think some of the best shares to buy today are FTSE 100 companies set to benefit from the booming tech industry over the next few years. With that in mind, here are my top picks that I’d buy today. 

FTSE 100 tech investment

One of the most prominent technology businesses in the FTSE 100 is Just Eat Takeaway (LSE: JET). Last year, the food delivery business reported a 42% increase in the number of orders placed on its platform. This growth yielded a 54% increase in revenues. Profits also jumped. Earnings before interest tax depreciation and amortisation (EBITDA) rose 18% to €256m in 2020.

Management is optimistic the company can build on this growth in 2021. However, despite its positive outlook, the stock has fallen by around a third since October of last year. I’d take advantage of this decline to buy the stock for my portfolio today. 

However, Just Eat faces risks and the primary one is competition. The online delivery market is becoming increasingly competitive, and profit margins across the sector are coming under pressure. The group’s going to have to spend more and more to stay on top. This could depress shareholder returns and potentially lead to lower growth rates in the long run.

Best shares to buy

Another FTSE 100 company I’d buy with exposure to the tech sector is BAE Systems (LSE: BA).

This might not be the first organisation many investors think of when looking for tech stocks. However, the company is one of the largest cybersecurity businesses in the country. The group is also heavily involved in developing technology for the UK defence industry. 

I think this is one of the best shares to buy, thanks to its technology exposure and defence sector income. Income from defence contracts tends to be tied to multi-year agreements, which provides a steady stream of income for the group.

One of the biggest challenges BAE faces are the ethical considerations of the defence sector. The sector is also highly regulated, which means the firm can’t act with complete flexibility. The group may also be subject to sanctions and overseas sales restrictions, two risks other companies may not have to deal with. 

Delivery growth

The final company on my list of the best shares to buy now to profit from the tech revolution over the next few years is retailer Ocado (LSE: OCDO). 

Last year, the company reported a sharp rise in orders as consumers were forced to shop online during lockdowns. As well as its retail business, the company also sells the technology used to create robotic warehouses.

The pandemic has exposed the risks of having humans in a supply chain, and I think this could lead to increased demand for the company’s automotive technology over the next few years. 

I think these twin tailwinds of rising brand awareness, coupled with higher demand for its technology, could drive the FTSE 100 stock higher. That’s why I’d buy the stock for my portfolio today. 

But it’s unlikely to be plain sailing for the group. The biggest challenge it faces is a copyright claim against its automated warehouse technology currently in process. Its automation division is also running at a loss. This could weigh on shareholder returns as Ocado tries to juggle two businesses under one roof. 

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has recommended Just Eat Takeaway.com N.V. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

4 FTSE 250 shares that could generate a 4-figure monthly second income

Jon Smith points out income shares with yields in excess of 7% that he believes could slot in well to…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

As Diageo shares sink, this ‘opposite’ stock in the FTSE 250 is soaring 

Diageo shares are falling due to lower demand for alcohol. But this backdrop is boosting other stocks such as this…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Is BAE Systems the FTSE 100’s newest AI stock?

Defence stock BAE Systems has proved a good buy for investors of late, but could it get a further boost…

Read more »

Female Tesco employee holding produce crate
Investing Articles

Under £5 now! Here’s why I think Tesco’s share price should be trading closer to £7

Tesco’s share price looks too cheap to me for a business growing profits, boosting cash flow and undertaking buybacks at…

Read more »

A row of satellite radars at night
Investing Articles

Could the SpaceX IPO make Barclays shares this year’s top FTSE 100 idea?

Barclays is the exclusive regional lead for the UK in the upcoming SpaceX IPO, but its shares still trade at…

Read more »

A young Asian woman holding up her index finger
Investing Articles

This FTSE 100 dividend hero once again tops AJ Bell’s most-bought list

After more than four decades of rewarding shareholders, Legal & General remains one of the most bought FTSE 100 stocks…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

£20,000 invested in BT shares 2 years ago is today worth…

BT shares have doubled in price over two years — yet the valuation still looks low. Here’s why the next…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

Down 5.5%, why is the Rolls-Royce share price slipping this week?

The Rolls-Royce share price was one of the FTSE 100’s biggest fallers as markets opened this week. Mark Hartley examines…

Read more »