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I think these 2 FTSE 100 stocks are among the best UK shares to buy now

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Finding the best UK shares to invest in isn’t as straightforward as it seems. Nevertheless, when it comes to picking out a lucrative investment opportunity, there are a few things I like to consider. These factors include the firm’s capacity to increase earnings over the long term, the strength of their market position, and the company’s current valuation.

With that in mind, I’m going to share with you two FTSE 100 stocks that I think are among the best UK shares to buy now.

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GVC Holdings: Impressive trading performance amid uncertainty

First up is GVC Holdings (LSE: GVC). The UK-based sports betting and gambling company has experienced a stellar trading performance since the outbreak of the pandemic. This is reflected in the group’s share price too, which has risen by 222% since mid-March.

Despite the second lockdown restrictions forcing stores to close once again, GVC’s strong online presence should dampen the overall impact on performance. Furthermore, the group had an impressive month in October, which positions the firm well to withstand the closures.

That said, it’s not all plain sailing for GVC. After 13 years at the helm, the group’s longstanding CEO, Kenny Alexander, recently stepped down. Such a change in leadership always poses a risk to the stability and long-term performance of a company.

In addition, the looming threat of regulatory change poses a constant risk to firms in the betting industry. Nonetheless, if GVC can continue with its increased focus on responsible betting and operating in well-regulated markets, the group will be better positioned to cope with any policy developments.  

On the whole, I’m confident that GVC shares continue to offer long-term growth potential. After all, the planned expansion into the US market represents a lucrative business opportunity. What’s more, with a price-to-earnings ratio of 15, I think the shares offer me solid value for money.

DS Smith: A promising future ahead

Second on my radar is the leading British packaging company DS Smith (LSE: SMDS). The group provides packaging services for a range of businesses, including consumer products and e-commerce.

Moreover, I think DS Smith shares offer the potential to deliver an attractive return in the long run. That’s primarily thanks to the group’s exposure to the booming and ever-expanding e-commerce market. The firm’s cardboard packaging has become an increasingly familiar sight in households across the UK, particularly over the last few months as the shift to online retail picked up speed.

What’s more, despite the pandemic impact on certain business operations, the fact that the company’s dividend payout remains intact is reassuring. It indicates that management are confident the short-term effects of the coronavirus pandemic won’t obliterate the company’s financial position.

Overall, DS Smith shares appear an attractive investment opportunity for the long term in my eyes. Additionally, a lower-than-average P/E ratio of 9.9 indicates there could be value to be had.

A Top Share with Enormous Growth Potential

Savvy investors like you won’t want to miss out on this timely opportunity…

Here’s your chance to discover exactly what has got our Motley Fool UK analyst all fired up about this ‘pure-play’ online business (yes, despite the pandemic!).

Not only does this company enjoy a dominant market-leading position…

But its capital-light, highly scalable business model has previously helped it deliver consistently high sales, astounding near-70% margins, and rising shareholder returns … in fact, in 2019 it returned a whopping £150m+ to shareholders in dividends and buybacks!

And here’s the really exciting part…

While COVID-19 may have thrown the company a curveball, management have acted swiftly to ensure this business is as well placed as it can be to ride out the current period of uncertainty… in fact, our analyst believes it should come roaring back to life, just as soon as normal economic activity resumes.

That’s why we think now could be the perfect time for you to start building your own stake in this exceptional business – especially given the shares look to be trading on a fairly undemanding valuation for the year to March 2021.

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Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK has recommended DS Smith. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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