Stock market crash? I’m following Warren Buffett’s tips and buying shares

The stock market crash may feel uncomfortable, but Roland Head believes this could be the best opportunity to buy shares for many years.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After watching the FTSE 100 surge back to almost 6,500 in June, we’ve since seen a slow-motion decline that’s left the blue-chip index dangerously close to 5,500. Are we about to see a second stock market crash?

I don’t really know. But I’m not too worried. In fact, I’m planning to follow the example of legendary US investor Warren Buffett. I’m not selling and I’ll ramp up my buying efforts if prices keep falling.

I’m not selling

Buffett once said that “when we own portions of outstanding businesses with outstanding managements, our favourite holding period is forever”. That’s my aim. I only ever want to sell stocks if I no longer believe the companies are likely to make good progress in the future.

Because my investing timeframe is pretty much open-ended, I don’t need to worry about share prices today. What I do need to worry about is whether the companies in which I’m invested can make a good recovery. Buffett has a quote for this, too — “the most important thing to do if you find yourself in a hole is to stop digging”.

For this reason, I have sold a few shares this year. These have been strictly limited to companies where I have concerns about their financial health and growth prospects.

Why I’m buying shares in the stock market crash

Buffett once said that “the best chance to deploy capital is when things are going down”. I’ve been buying in recent months and as share prices fall, I’m planning more purchases.

Although the coronavirus pandemic and likely recession is making things tough right now, history tells me that this situation won’t stay the same forever. At some point, the economy will return to growth, people will start travelling again and oil prices will (probably) increase.

I’m certain that this will happen eventually. When it does, investors will suddenly forget the stock market crash and start buying shares again. Before then, I want to make sure that I’m fully invested in good companies I’ve bought at depressed prices. This should help me generate market-beating returns from my investments over the coming years.

It’s easier to spot bad businesses today

I’ve got another Buffett quote for you: “Only when the tide goes out do you discover who’s been swimming naked”.

What this colourful quote means is that when times are good, it’s much easier for companies to disguise their weaknesses and keep their profits (and share prices) inflated. When times are tough, it’s much harder to conceal any problems.

I certainly feel that it’s easier to find good businesses at reasonable prices than it was a year ago. These are the stocks I’m trying to buy right now.

What am I buying in the stock market crash?

I’ll finish this piece off with one final Buffett quote. “Never invest in a business you cannot understand”.

For this reason, I have stayed away from the rush to invest in small pharmaceutical stocks. I have no idea which will be successful, and which will disappear without trace.

Instead, I’m sticking to sectors where I think I have some understanding. Examples of the areas where I have been buying include defensive consumer stocks, energy, financials, and technology. I just hope that share prices don’t start rising before I’ve finished buying!

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Happy couple showing relief at news
Dividend Shares

I was right about the Lloyds share price! Next stop 125p?

The Lloyds share price has had a terrific 12 months, leaping by 49%. But even after plunging from its 2026…

Read more »

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »